The Stack Podcast

SumoQuote's unique trial and demo formula leads to a 33% conversion rate from free trials to new customers. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote, discuss the company's journey from

Understanding B2B attribution can be intimidating. With so many tools, platforms, and models available today, it’s challenging to determine which is right for your business. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith,

Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-return users to drive adoption. Mallory

Daan Goossens, the VP of Growth at Mysa smart thermostats, shares his strategic approach to marketing and growth. He delves into the tech stack employed by Mysa, which includes Shopify, Contentful, Google Tag Manager, Segment,

In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaefer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They

Maxime Lagresle, Head of Data at Veronica Beard, joins Dan McGaw on The Stack Podcast to share insights on converting customers to omnichannel and leveraging tools like Fivetran and BigQuery to create personalized experiences. Explore

Aaron Wollner, the CMO of Quontic Bank, shares insights on leveraging technology to create a seamless customer experience. He talks about the power of social proof and the role of testing in driving DTC growth.

Trinity Nguyen, VP of Marketing and Account Development at UserGems, discusses the importance of nailing messaging for multithreaded strategies. She emphasizes the need for concise and personalized messaging, as well as the use of tools

Jamie Bell, VP of Marketing at Workshop, discusses the company's journey to find product-market fit and its focus on employee communications. Workshop provides an internal email platform that allows companies to create, send, and measure

Explore how Airmeet's Chief Marketing Officer, Mark Kilens, leverages intent data, crafts high-quality Ideal Customer Profiles (ICPs), and utilizes meticulously crafted project briefs to drive high-conversion integrated campaigns

Juliette Kopecky, CMO at LinkSquares, talks about her comprehensive event strategy based on the Mere-Exposure effect. It involves taking over events with intense visibility marketing. Learn how they use their sales pipeline with a unique

Optimize your B2B pipeline ROI with Tessian's innovative approaches to marketing, especially in high-risk-averse industries. Ronen Shetelboim, VP of Marketing at Tessian, highlights the power of community-building and field marketing strategies to drive growth, foster

Mariana Cogan, CMO at People.ai, shares strategies for building a revenue-generating machine, focusing on personalized multi-threaded experiences, KPIs, conversions, digital journeys, and content snackability.

Dive into the strategies employed by Mario D'Agostino, VP at FanDuel, as he discusses leveraging real-time data, probability algorithms, and tools like Segment for personalized user experiences in the online gaming industry.

Dive into the world of RevOps with insights from Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed), and Deven Pearson (McGaw). Discover its significance, challenges, and the tools that drive success in this rapidly evolving field.

Martech legends Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, join to talk about the must-know trends and strategies you’ll need to withstand the tumultuous year to come, and even continue

Scott Brinker, VP of Platform and Ecosystem at HubSpot gives us an inside look into HubSpot’s partner strategies, and how they’ve built a dominant martech ecosystem.

B2B communities are hot right now and for a good reason. Having a loyal group of people rally around your business is a crazy helpful resource for growth. Investing in community and learning is how

David Zucker, CMO at Perdue Farms, shares how the century-old company is utilizing partnerships, innovation, and strategic testing to drive the future of B2B and DTC e-commerce.

Dan Waldschmidt, CRO of Panzura, shares his insights on how his company has achieved significant growth by focusing on efficiency and details. He emphasizes the importance of effort and efficiency in driving revenue and highlights

Manbir Sodhia, VP of Growth Marketing at ŌURA shares how he’s continuously improving his ROAS through constant testing and how he’s optimizing the customer experience.

Grant Johnson, CMO at Emburse, tells us about how he’s using quarterly themes to speed up his pipeline velocity. He also shares how he’s tracking and finding only the best prospects to push through.

Peep Laja, CEO of Wynter, joins to share how he’s building Wynter from scratch in a space with no competitors. He’ll tell us why he calls qualitative data “king”, the tools he’s using to ensure

Aaron Magness, CMO at Thistle, talks about how his time at Zappos shaped his approach to customer experience and the ways he’s collecting customer feedback to improve that experience.

Norullah Sharifi, VP of Sales Development at Sendoso, joins us to talk about leading with value to maximize ROI, multi-threading, and his multi-touch attribution approach.

Tools are nothing without a good strategy. Chris Walker, CEO of Refine Labs tells us all about why he puts strategy first, and the common mistake people make that lead them to think their tools

Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. Scott Edmonds, CRO at Syncari, educates us about the importance of rev ops, how he uses technographic data,

Product marketing is a function that sits at the center of the ven diagram when you want to build a successful product. From creating a product positioning in Google Docs, to the product wiki’s in

Mailshake is a sales outreach tool that focuses on keeping things simple without sacrificing power. Founded in 2015, they joined a decently crowded market, so from day one they've been focusing on their simplicity and

Amplitude has a unique advantage when focusing on product lead growth. That’s because the company is a product intelligence platform. Therefore they use their own product as the main tool for product lead growth. And

Secret Double Octopus is onto something big. They provide passwordless authentication solutions at the enterprise level. The demand for their service is increasing quickly, which means they need to scale their stack to match that

The internet is full of communities, and marketers are catching on to how powerful they can be. That’s why Mighty Networks is attempting to be the go-to platform for companies and brands looking to build

In less than a decade in business, payment infrastructure service Paddle has surpassed $1B in total revenue through their system. They serve SaaS companies around the globe and have worked hard to reduce tax headaches

Seismic is the industry leader in sales enablement in digital sales engagement solutions. Their enablement cloud has more than 150 tool integrations to help companies scale and simplify their work. They currently have over a

ClickBank is an e-commerce platform and affiliate marketing platform. They operate in both the B2B and D2C worlds. That means their stack has got some extra pieces to make sure both sides run smoothly and

Jon Miller doesn’t believe in the marketing-generated pipeline. Jon swears by “account-based marketing and dynamic advertising” as an alternative to cookies.  He says every sale, no matter the origin, has been touched by marketing. Jon’s

For nearly 25 years, Milestone has worked with companies to better create, organize and amplify their online presence. With a heavy focus on SEO strategies and top-tier content, they provide companies with the tools and

Collibra is a data intelligence platform that helps companies accelerate digital business transformation. They’re a martech powerhouse that’s used accross the globe. VP of Marketing Operations Justin Sharaf joins to share his strategies for building

Plannuh is a marketing performance planning platform; it’s another SaaS tool that’s killing the spreadsheet. We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on

FlowHub is a cannabis retail management platform, offering point of sale, compliance management and inventory tracking software. The weed industry is booming; sales hit 25 billion in the US in 2021. VP of Marketing Anne

Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined

Robokiller is a mobile app that blocks annoying spam calls and telemarketers. As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue. She wants the martech world

Sprinklr is a unified customer experience management platform that uses AI to create insight-driven strategies. They’re crushing it with revenues over $400 million and managed to grow 10, 20, and even 30 percent in recent

Roland Smart is a fellow tech stack nerd. He’s currently the CMO of Product School, the global leader in product management training. They secured $25 million in investment in 2021 and are forecasting significant growth

This week we catch up with Casey Armstong, CMO of ShipBob. ShipBob is a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands and they’re absolutely killing it, currently valued at a