Leveraging the B2B Community for Next-Level Growth with Jack Foster

In the past, learning and training were often seen as tedious tasks, something that employees had to do rather than something that could drive growth.

However, the shift in the market, especially with the rise of remote work and the focus on employee well-being, has made learning and development more important than ever. Companies now recognize that investing in their employees’ growth and providing them with learning opportunities can have a significant impact on their success.

Main Takeaways:

• Investing in learning can turn your team into an unstoppable force and become a growth engine for your business.
• WorkRamp is redefining the LMS by helping organizations train and enable employees, customers, and partners.
• Building community is a top goal for WorkRamp within their customer base and for the broader learning and development, revenue enablement, and customer education communities.
• WorkRamp’s tech stack includes HubSpot for marketing automation, Salesforce for reporting, Slack for community interactions, and Airmeet for event experiences.

WorkRamp’s Stack and Tools:

• Mighty Networks
• AirMeet
• Gong.io

The Shift in Learning: From Chore to Growth Engine

In the past, learning and training were often seen as tedious tasks, something that employees had to do rather than something that could drive growth. However, the shift in the market, especially with the rise of remote work and the focus on employee well-being, has made learning and development more important than ever. Companies now recognize that investing in their employees’ growth and providing them with learning opportunities can have a significant impact on their success.

When you invest in learning, your team can become unstoppable, and learning can become not just this backend chore that you have to do. It can actually be a real growth engine for your business

Building Communities for Growth

Workramp understands the power of community in driving growth. They have a strong customer community that has been a core part of their strategy since the beginning. This community provides a platform for customers to connect with the Workramp team, share insights, and network with their peers. Workramp has also started investing in building communities for the three main audiences they sell to learning and development teams, revenue enablement teams, and customer success leaders.

By building these communities, Workramp aims to create valuable connections and provide opportunities for learning and growth. As Jack Foster explains, “We are very much focused on building community… We’re doubling down on that customer community, but we’ve also started investing. We are really thinking strategically about how we build a community for the three audiences that we sell into at large.”

The Tech Stack for Community Building

Workramp’s tech stack is designed to support their community-building efforts while keeping things streamlined and connected. They use Slack as the main platform for day-to-day interactions and communications within their communities. For events and virtual experiences, they have recently adopted Airmeet, an event platform that offers unique engagement features.

Regarding measurement and reporting, Workramp relies on HubSpot for marketing automation, Salesforce for reporting and data analysis, and UserGems for insights on customer movements and triggers for outreach. By centralizing its operations under a revenue operations (RevOps) team, Workramp ensures consistency and alignment across its tech stack.

You have to have an amazing product, but that almost is just like the entry point. You need to also be providing incredible customer experiences.

Success Stories and Lessons Learned

Workramp has seen success in its marketing initiatives, particularly in its focus on strategic messaging and positioning. By aligning their messaging with customer insights and corporate goals, they have been able to effectively communicate the value of their platform and differentiate themselves in the market.

However, not every initiative has been a success. Jack Foster shares a valuable lesson from her experience with ABM (Account-Based Marketing). Without proper alignment with sales and a clear strategy in place, the investment in an ABM platform fell flat. This serves as a reminder that strategy and alignment are crucial when implementing new technologies or approaches.

Implications and Future Outlook

The power of learning and community in driving growth cannot be underestimated. As companies continue to invest in their employees’ development and provide exceptional customer experiences, learning platforms like Workramp will play a crucial role in enabling these initiatives. By building strong communities and leveraging the right tech stack, companies can create a network of engaged and loyal customers and employees.

Looking ahead, the focus on learning and community is likely to grow even stronger. As the market evolves and remote work becomes more prevalent, the need for continuous learning and connection will only increase. Companies prioritizing learning and community-building will be well-positioned to drive growth and stay ahead in an ever-changing landscape.

In conclusion, Workramp’s approach to learning and community-building serves as a powerful example of how these strategies can become growth engines for businesses. By investing in learning, building communities, and leveraging the right tech stack, companies can empower their employees, engage their customers, and drive sustainable growth in the long run.

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