Amplitude is a product intelligence a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product lead growth strategy. A strategy that works uniquely well given what its platform is. Justin Bauer has been with Amplitude since 2017 as the Chief Product Officer. Justin’s got a strong focus on data, and he’s also focused on keeping that data moving him forward. That’s why he has his team zone in on their North Star Metric. That metric is the key measure of success for the product team in a company. For Justin, that metric is their weekly learning user. In this interview, we’ll learn more about what that means and how they’re tracking it. Justin also shares more about their product lead growth strategy, why it works for them, and how he’s built a stack that helps his team meet their goals.
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