Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she’s been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is essential. As a sales outreach tool, they’re in a crowded market, so their strategy is to rise to the top with effective simplicity. Since recording this episode, Alessandra has moved on to Head of Product at SparkPlug.
They also have the advantage of being a marketing-forward company with Sujan Patel as CEO. That’s something Alessandra really values about her workplace. She tells us about that in the interview.
- How Mailshake became a marketing-forward company
- A look at Dark social and what it means
- How leadership will need to change its approach to marketing as it continues to evolve and become more prevalent.
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