Mighty Networks is home to over one million online communities. That means their tool is helping nearly one million brands and companies utilize community marketing to grow and drive revenue. At the heart of Mighty’s growth is their tool. They’ve focused on speed to learning to grow their client success. It also means building a stack that works for their internal team and doesn’t sacrifice client or user experience.
That’s what Jane Stecyk, SVP of Marketing at Mighty Networks, balances daily. Jane’s initial education was in library science, but after dipping her toes into content marketing, she fully dived into marketing as a career.
Main takeaways:
- Strategies for community building and engagement.
- Why do they use the OODA loop to inform their experimentation framework?
- The stack they’re using in the process.
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