Segment Integration by McGaw.io

Ensure that Segment is integrated and working correctly. Hire us for expert implementation and quick response.

The Most Experienced Segment Integration Consultancy.

Segment is the Rosetta Stone of MarTech APIs. It can capture data from every customer touch point and pass it to the tools where it is used most effectively.

This allows you to understand and control all of your analytics, sales, and marketing — with significantly less upkeep, maintenance, and dev hours. Segment is a powerful tool that unblocks teams — from engineering, to product, to marketing.

But figuring out how to integrate Segment with its expanding catalogue of hundreds of tools can cause headaches and developer turnover.

Don’t just wing it with your Segment implementation.

Have us do it for you. Our team has more professional experience integrating Segment than any other analytics consultancy. We’ve been a Solutions Partner of Segment since the start of their partner program, and we’ve been using the tool since its launch seven years ago.

Is Segment for You?

  • Integrate five or more MarTech tools
  • A central data pipeline so you can focus on maintaining one MarTech tool instead of a dozen
  • Reduce Developer workload
  • More control over your data
  • Data flows and cleanliness
  • Unified Customer journey
  • Data backbone for web apps
  • Top customer data platform

What You’ll Get from Your Implementation Project

From strategizing business cases to post-implementation debugging, we’ll handle it all. You get effortless, seamless Segment implementation.

Segment implementation strategy and planning – we’re with you every step

Strategy: We’ll create a strategy for your Segment implementation and build your personalized Segment tracking plan (taxonomy) to ensure that all your business is tracked.

Implementation: Then we’ll move on to implementation planning, support, and training. We’ll match you with a McGaw.io team member who will be supporting you throughout the process.

You’ll have access to developers and expert marketers from start to finish then after the integration is complete, we’ll go into the control panel for the integrated tools and Segment, to make sure the data is flowing correctly.

Segment implementation knowledge transfer - we give you the keys and the blueprint

Everybody can learn about Segment from our webinar on starting with Segment, case study on integrating Segment with Marketo, or the extensive case study on Segment as the backbone of the McGaw.io MarTech stack. You can also use our Segment spec template or Segment CSV Uploader.

For our clients, we carry out a full knowledge transfer every time we do a Segment implementation. You’ll get extensive documentation that shows exactly what’s happening behind the scenes — every event, property, and instance you track. We document exactly how data gets sent with JavaScript examples and real code snippets.

Tools We Integrate Segment with

We can integrate with a wide selection of tools.

We’re a certified partner of Segment and many of the tools in their destination library, including Clearbit, Kissmetrics, Salesforce, Pardot, SalesLoft, Autopilot, ActiveCampaign, Heap, Mixpanel, and Amplitude.

We also have experience integrating Segment with tools such as Marketo and HubSpot, and we often implement Segment in tandem with Google Tag Manager.

Recent Clients We’ve Integrated Segment for

Get Segment implemented for you company, with confidence and ease. Start by scheduling your free Segment integration assessment.
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Get Segment impelemnted for your company, with confidence and ease.

Leverage an Amazing Data Pipeline with an Amazing Data Partner

It does take a while to get comfortable with Segment. You need to be a techy marketer and you need a developer to roll it out.

You’ll save yourself time, money, and gain valuable know-how in the process if you hire a specialized team for the job.

McGaw.io is the best analytics agency for your Segment integration. We’ve been using the tool since their launch over seven years ago. Now we’re a certified partner of Segment along with about a dozen downstream tools. Plus we have extensive experience with Google Tag Manager, customer data platforms, marketing personalization, and analytics.

We serve as your Segment integration developer with a specialty in analytics and marketing automation. Dan, our CEO, was the head of marketing at Kissmetrics and makes sure all Effin team members are highly knowledgeable.

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