Segment Integration Consultants: Expert Implementation & Analysis

Ensure that Segment is integrated and working correctly. Hire us for expert implementation and quick response.

The Most Experienced Solutions Partner for Segment Integrations

Segment is the Rosetta Stone of MarTech APIs. It can capture data from every customer touch point and pass it to the tools where it is used most effectively.

This allows you to understand and control all of your analytics, sales, and marketing — with significantly less upkeep, maintenance, and dev hours. Segment is a powerful tool that unblocks teams — from engineering, to product, to marketing.

But figuring out how to integrate Segment with its expanding catalogue of hundreds of tools can cause headaches and developer turnover.

Don’t just wing it with your Segment implementation.

Have us do it for you. Our team has more professional experience integrating Segment than any other analytics consultancy. We’ve been a Solutions Partner of Segment since the start of their partner program, and we’ve been using the tool since its launch seven years ago.

Is a Segment Implementation Right for You?

  • Integrate five or more MarTech tools
  • A central data pipeline so you can focus on maintaining one MarTech tool instead of a dozen
  • Reduce Developer workload
  • More control over your data flows and cleanliness
  • Unified Customer journey
  • Data backbone for web apps

What to Expect from a Segment Implementation Project

From strategizing business cases to post-implementation debugging, we’ll handle it all. You get effortless, seamless Segment implementation.

Segment implementation strategy and planning – we’re with you every step

Strategy: We’ll create a strategy for your Segment implementation and build your personalized Segment tracking plan (taxonomy) to ensure that all your business is tracked.

Implementation: Then we’ll move on to implementation planning, support, and training. We’ll match you with a McGaw team member who will be supporting you throughout the process.

You’ll have access to developers and expert marketers from start to finish then after the integration is complete, we’ll go into the control panel for the integrated tools and Segment, to make sure the data is flowing correctly.

Segment Knowledge Transfer: Let Us Give You the Keys and the Blueprint to a Seamless Implementation

You can learn about Segment from our webinar on starting with Segment, case study on integrating Segment with Marketo, personalization case studies, or the extensive case study on Segment as the backbone of the McGaw MarTech stack. You can also use our Segment spec template or Segment CSV Uploader.

For our clients, we carry out a full knowledge transfer every time we do a Segment implementation. You’ll get extensive documentation that shows exactly what’s happening behind the scenes — every event, property, and instance you track. We document exactly how data gets sent with JavaScript examples and real code snippets.

Tools We've Previously Integrated with Segment

We can integrate with a wide selection of tools.

We’re a certified partner of Segment and many of the tools in their destination library, including Clearbit, Mixpanel, Salesforce, Marketo, Braze, Ortto, Iterable, Google Analytics,, and Amplitude.

We also have experience integrating Segment with tools such as Marketo and HubSpot, and we often implement Segment in tandem with Google Tag Manager.

Our Recent Segment Implementation Clients

Get Segment implemented for you company, with confidence and ease. Start by scheduling your free Segment integration assessment.
  • The project went really well, I'm happy we have the first set of Amplitude events up and running. Planning out the broader vision is also really helpful to set the groundwork for the future.

    • Nicole Watson
    • Product Strategist
    • MetaMap
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    • Steven Wujek
    • Director of Product
    • TuneCore
  • Dennis Wong

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    • Oura
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    • goHUNT
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    • Virtru
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    • Director of Marketing
    • Enhancv
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    • Chief Revenue Officer
    • Gooten
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  • Chris Burns Kissmetrics partnered with us to help integrate our clients into our service. His team followed our internal processes and gave our customers amazing customer service. We look forward to using them on other integration projects for our customers.

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    • Sean Zinsmeister
    • Senior Director of Product Marketing
    • Infer
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    • Laurie Kortowich
    • Executive Program Director
    • Engine 2
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    • Heather Ezelle
    • Field Marketing Manager
    • Eventbrite
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    • David Peguero
    • Marketing Consultant
    • MIND Hub
  • Dan’s understanding of the digital marketing space was very clear in his understanding of the best tools out there. He not only had a good grasp of the tools but also how to effectively use them to maximize impact.

    • Eugene Chi
    • General Manager, West Region
    • Microsoft
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    • Head of UX & E-commerce
    • Luckia
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    • Nathan Boe
    • VP of Marketing
    • DataBid
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  • The consultation was well managed and quite straightforward in the pursuit of answers and actionables. I don't usually enjoy casual consultations but must say it felt productive, and I got two interesting takeaways to chew on regarding how we track user communications.

    • Eva Casado de Amezua
    • Developer Community Manager
    • Typeform
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    • Lindsey Neidig
    • VP of Marketing
    • Rouxbe
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    • Frank Jackson
    • Senior Content Marketing Manager
    • Gooten
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    • Heather Green
    • Senior Customer Success Manager
    • Zaius
  • Got a lot of value of the consultation

  • Dan delivered value within 30 minutes of our first phone call - before ever becoming a client. He naturally is able to translate his experience to your level and package stories in an immediately reliable way. Thanks for the fun and enlightening conversation Dan!

  • My consultation meeting with Dan was awesome. He was able to quickly identify our analytics gaps and help us improve our paid advertising tracking. Looking forward to their support in the future."

  • The consultation was very helpful. It got me cooking on what I need to do next in building my company.

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  • Robby Barbaro

    I have worked with Dan and team on a daily basis for over a year. They truly are amazing. No exaggeration, I highly recommend investing in their services. You will earn the money back, no question. He won’t work with you, unless he knows he can get you results. Dan’s honesty is brutal at times, but always appreciated. His team is ridiculously organized and super responsive. I can't recommend them enough.

  • Everyone was really impressed your audit and strategy The audit provided a lot of value and helped get our team aligned with priorities.

    • Marty Link
    • Director of Digital Strategy
    • EBI Inc.
  • Things went well with our Google Analytics audit. uncovered some shortcomings with our setup and made some great recommendations. In turn, we better trust the data and feel much more comfortable making important decisions based on Google Analytics' reports.

  • We were very pleased the Google Analytics and Google Tag Manager audit. Our team is implementing the recommendations and we look forward to working with again.

  • is enabling us to build a powerful ecosystem around data that will accelerate our customers to the next level. Their deep technical knowledge, extensive integration experience, and marketing fluency are why we’re proud to feature them as one of our Premier Partners.

    • Justin Lau
    • VP of Partnerships
    • Mixpanel
  • I wish everyone was as organized and easy to work with as you!

  • Our company needed to spin up Segment quickly and extract value from our CDP investment. McGaw was quick to the jump, got us spun up, and trained up quickly.

    • Harrison Hollingsworth
    • Marketing Director
    • AcreTrader
  • Claire Armstrong

    I really appreciated the thorough and quick communication with the McGaw team when setting up our Segment Personas instance. They did an excellent job understanding our needs, outlining our work, following up, and suggesting ideal solutions for our use cases.

    • Claire Armstrong
    • Director of Digital Product
    • Fender
  • Yanet López Sánchez

    We couldn't have done it without It was a pleasure working with you, you really helped us!

    • Yanet López Sánchez
    • Technical Program Manager
    • GBM
  • David Archuleta is great, and I appreciate all the work they do for ByHeart.

    • David Archuleta
    • Senior Direct of Digital Products
    • ByHeart
  • Alyssa Puketza makes me feel so much more comfortable with using Segment

    • Alyssa Puketza
    • Sr. Digital Marketing Manager
    • Culligan
  • Susan Hanshaw

    Working with McGaw team is a stellar example of the type of relationship we strive to build when working together with other vendors on projects for our clients. The team’s attentiveness to detail, ability to deliver important insights, and enthusiasm for creating a win-win environment has exceeded our expectations on every level. We definitely recognize that McGaw has played a key role in our success.

    • Susan Hanshaw
    • Managing Principal & Chief Marketing Strategist
    • Inner Architect
  • Joyce Bernas

    Our group here has only amazing things to say about the entire team. Your expertise, professionalism, honesty, patience and kindness. All of it is beyond our expectations so far.

    • Joyce Bernas
    • Head of CRM
    • Bauer
  • Kevin Caballes

    Working with McGaw was great, they are very on top of stuff. They checked in with us often, which was helpful to keep the project moving. McGaw went above and beyond with documentation and answering questions, and were able to help answer technical questions from our security and compliance teams.

    • Kevin Caballes
    • VP, Sales Strategy & Operations
    • Genesis
  • Ciaran Slemon

    I had a great experience with They provided various options of well-informed answers, as well as enlightening me on time-saving and pro-developer-experience solutions to problems we had been trying to solve. I greatly appreciated the concise and reliable pre/post meeting planning, agenda items, and notes, which made referring to previous discussions incredibly easy.

    • Ciaran Slemon
    • Lead Web Developer
    • InDebted
  • Tanner Wiles

    We’ve really appreciated you and the team’s efforts, preparation and diligence from the start and throughout this entire process. You guys have been top notch!

  • Sophie Duncan

    I was so grateful for jumping so quickly. I was on an island without our ByHeart analytics team here last week, and I am so grateful.

    • Sophie Duncan
    • Senior Director of Performance
    • ByHeart
  • Jens Nordgaard

    I really appreciate all McGaw have done so far, you all have been great to work with.

    • Jens Nordgaard
    • BI Analyst, Solutions, Insights Team Lead
    • Oura
Get a Segment implementation for your company easily and confidently

Leverage an Amazing Data Pipeline with an Amazing Data Partner

It does take a while to get comfortable with Segment. You need to be a techy marketer and you need a developer to roll it out.

You’ll save yourself time, money, and gain valuable know-how in the process if you hire a specialized team for the job.

McGaw is the best analytics agency for your Segment integration. We’ve been using the tool since their launch over seven years ago. Now we’re a certified partner of Segment along with about a dozen downstream tools. Plus we have extensive experience with Google Tag Manager, customer data platforms, marketing personalization, and analytics.

We serve as your Segment integration developer with a specialty in analytics and marketing automation. Dan, our CEO, was the head of marketing at Kissmetrics and makes sure all McGaw team members are highly knowledgeable.

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