Plannuh is a marketing performance planning platform. It’s a system for building, managing and optimizing marketing plans and it’s another SaaS tool that’s killing the spreadsheet. We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at IBM and spent over a decade at Nuance Communications before founding Plannuh.
Peter has amazing insights into the stack’s security vulnerabilities. Every company should be aware that the biggest threat to the security of your organization is the marketer. You should consider only buying tools for your stack that are ISO or Soc 2 certified; but as we’ll discuss even these certifications have their limitations. We’ll talk about the importance of specialists for complex implementations and why so many companies end up using only 10% of the capacity of a given tool. We’ll also hear how AI can enrich the predictive power of your stack, and why Peter thinks this will be one of the biggest technology trends we’ll see in coming years.
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.