Plannuh is a marketing performance planning platform. It’s a system for building, managing, and optimizing marketing plans, and it’s another SaaS tool that’s killing the spreadsheet.
Peter Mahoney, CEO and founder of Plannuh, is an absolute powerhouse marketer with incredible experience and knowledge of everything related to the match. He started at IBM and spent over a decade at Nuance Communications before founding Plannuh.
Peter has fantastic insights into the stack’s security vulnerabilities. Every company should know that the marketer is the biggest threat to your organization’s security. You should consider only buying tools for your stack that are ISO or Soc 2 certified, but as we’ll discuss, even these certifications have limitations.
We’ll talk about the importance of specialists for complex implementations and why so many companies end up using only 10% of the capacity of a given tool. We’ll also hear how AI can enrich the predictive power of your stack and why Peter thinks this will be one of the biggest technology trends we’ll see in coming years.
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.
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