Data is the backbone of effective business strategy. We’ve used data to build web companies and 10X revenue streams.

We want every part of your organization to be empowered by marketing data and customer data. The team of experts at our analytics agency will set up your marketing analytics and consult you about using the data.

We’ll implement the measurement framework for you. We’ll refine your reporting process and feedback loops. We’ll train your team until a data-driven approach is second nature. We’ll support you in defining and understanding your KPIs, customers, and revenue projections.

The Services

Measurement & Reporting Audits

This is how great web analytics starts.

We practice the same data-driven approach that we preach, so we can help you create and execute an amazing marketing strategy. We start our projects with the most in-depth and actionable analytics audits that you’ve ever laid eyes on.

Make us your analytics agency of record and we’ll deliver you a comprehensive analytics audit. You’ll gain confidence in your business strategy, marketing efforts, marketing tools, and overall direction.

Our audit includes in-depth sections such as:

  • Set up audit of code, data quality, KPIs, campaigns, events, advanced configuration
  • Channel and marketing attribution audit
  • Reporting best practice and dashboard recommendations
  • Preliminary measurement implementation specs with expected timeline
  • Analytics tool recommendations
  • Amazing bonus sections

To see the nitty-gritty details, check out how an audit was the key first step in our Wilson Golf Group analytics case study.

Wilson Golf Group Case Study

Implementation, Integrations & Engineering Support

If tracking setup and data implementation were easy, we wouldn’t be here. Analytics tools have different syntaxes, data schemas, metrics, and nuances no one will tell you about. Getting them set up correctly is never as easy as the sales rep says. Leverage our team of experts to support your dev team, or better yet, to do the integration for you.

To level up your marketing strategy, we implement and integrate analytics platforms such as Google Analytics, Google Tag Manager, Google Data Studio, Amplitude, Mixpanel, Kissmetrics, Heap and Segment. For closed loop analytics, we then integrate the marketing data with communication and CRM tools tools such as SalesForce, SalesLoft, Autopilot, ActiveCampaign and Clearbit.

Your marketing technology stack will be so fine-tuned and goal-oriented that you’ll think you’re dreaming.

Check out the complex stack we’ve implemented for Real Thread.

Real Thread Marketing Stack Case Study

Team Training, Consulting & Analytics Support

We don’t set it and forget it. We do not let you deal with data overwhelm. And we absolutely do not feel satisfied just because we’ve implemented marketing measurement for you — not until we make sure you’re fully empowered to act on data.

We are marketers ourselves and we use our in-house analytics expertise to give you and your team confidence. We conduct training sessions and support you throughout the analytics adoption process.

After just a few consultations with our pros, you’ll feel amazing. After a few months, you’ll have a solid understanding of how the data is collected, processed, and visualized. You’ll know exactly how to use it to make your KPIs grow.

To get inspired, read up on how we lead Bitfountain through our data-driven strategy and propelled their business forward.

To get inspired, read up on how we lead Bitfountain through our data-driven strategy and propelled their business forward.

Bitfountain: A Marketing and Analytics Case Study

Reporting, Dashboards & Helping You Act on Data

Imagine never having an opinion-based debate or a headache over a lack of data. Our decision-support service gives you access to expert analysts who can show you the data and insights you need to get back to crushing it. We can even forecast and make predictions with high-quality data.

We’ll build out your dashboards and show you how to get to insights quickly on your own. But when you prefer, we’ll analyze your metrics for you and generate insights ourselves. We’ll tell you what actions the data is saying you should take.

Your reporting and dashboards will be made for team collaboration and update real-time. They will clearly highlight conclusions and lead to action items. Your KPI’s will be readily available and support your business decisions.

Because taking data-driven action is where you get your analytics money’s worth.

Data visualization platforms we love to use include Google Data Studio, Mixpanel, Amplitude, Grow and Klipfolio.

To see a specific example of how reporting and dashboards were a part of data-driven marketing strategy, explore our Carolina Designs case study

Carolina Designs Realty Case Study
  • The project went really well, I'm happy we have the first set of Amplitude events up and running. Planning out the broader vision is also really helpful to set the groundwork for the future.

  • McGaw has been helpful every step of the way. I am no stranger to Amplitude but there are still things I took away. I loved that we started with the document to start with questions and map out fields and definitions. There are things we will borrow from and use with other teams.

  • Dennis Wong

    I appreciate all the great work you've done. We've done a lot in the past couple of years and it's a testament to the good work you've done. Everything's been set up nicely.

  • McGaw is awesome! McGaw has really raised the bar and is helping OURA achieve its goals faster

    • Chris Weis
    • Sr. Manager Business Intelligence
    • Oura
  • They created the best Mixpanel people data I've ever seen. I was super impressed.

  • helped GoHunt increase user registrants by 240% in 7 days!!

    • Andrew Baca
    • Director of Product Development
    • goHUNT
  • has a deep set of both technical and analytic skills that most companies just don't have in-house. Our work with the team has given us the confidence we need when it comes to tracking and reporting on our business.

    • Sean McVey
    • Director, Demand Gen & Customer Acquisition
    • Virtru
  • The analytics audit was very thorough. The expectation was really high and we were impressed

    • Vassilena Valchanova
    • Director of Marketing
    • Enhancv
  • You guys did a great job with the audit. I appreciated the patience of going through our process and taking the time to learn about the business and what we need to do.

  • was very responsive to our needs. They established a solid analytical foundation that we can build upon.

    • Ezra Fishman
    • Director of Business Intelligence
    • Wistia
  • You're the best I literally wouldn't know what to do without you.

    • Alexandra Gibson
    • Chief Revenue Officer
    • Gooten
  • was on-point from the beginning. Their audit was comprehensive and eye opening - it validated a lot of issues we needed to confirm, and revealed more problems we didn't even know about. Glad those guys are in our corner.

  • Chris Burns Kissmetrics partnered with us to help integrate our clients into our service. His team followed our internal processes and gave our customers amazing customer service. We look forward to using them on other integration projects for our customers.

  • There is a massive talent gap in the industry today when it comes to Marketing Operations pros. Fortunately, this is where comes in. From Marketing Automation platforms to Web Analytics and Pipeline Attribution Dan McGaw and his team bring a wealth of experience to the table to help your business scale revenue and reach digital domination.

    • Sean Zinsmeister
    • Senior Director of Product Marketing
    • Infer
  • The team was awesome at helping us set up our Mixpanel analytics, run A/B tests and get our Growth framework up to speed. The work they put in is still paying dividends to this day. Thanks Dan + team!

  •'s project management was an unexpected tutorial for our team and enhanced our company workflow. It was a really cool value add.'s sense of urgency and response time were fantastic.

    • Laurie Kortowich
    • Executive Program Director
    • Engine 2
  • Dan is one of the most effective marketers I know because he goes beyond lame growth hacks and actually improves the product so it markets itself. Then he finds ways to form partnerships that amplify that growth.

  • They lived up to their name! Their service, support and work didn't just meet the bar, they jumped over it.

  • Dan, just wanted to say, you guys have been Effin Amazing!

  • Fast and to the point. They just want to make you more money. Think fast. Act fast. If these services are not appreciated, then best of luck to you.

  • Dan and his team came in to help ramp up our optimizations program, and man did they. Our team was trained to follow their high velocity optimization program and it has proved wonders to our conversion rates.

  • They helped us by getting us to understand we need to care about analytics and testing and that both should be important factors in our decision making.

  • Dan helped us build a successful RICE model that improved our prioritization process for our Field Marketing program. He provided expertise that was instrumental in showing the key data behind our evaluation model.

  • Always available to help with everything from high-level strategic issues all the way down to the smallest of details.

  • I totally recommend for any kind of job.

  • Dan’s understanding of the digital marketing space was very clear in his understanding of the best tools out there. He not only had a good grasp of the tools but also how to effectively use them to maximize impact.

  • was really helpful and your attitude could not have been better. I am really happy with your help, support, and advice.

    • Marcos Barrio
    • Head of UX & E-commerce
    • Luckia
  • Does your site need more conversions? Is your social strategy lacking oopmph? You will want to get in touch.

  • The whole team we are working with is amazing. They all possess a great expertise in their respective fields.

  • managed to quickly grasp our marketing automation needs and provided valuable inputs and guidelines to avoid potential blindspots.

  • Each week I'm finding new ways to leverage our marketing stack to fuel growth and get better results. Thanks for an amazing setup and continued support.

  • I’m grateful to the whole team for all you’ve done to raise our game so far so fast.

  • The consultation was well managed and quite straightforward in the pursuit of answers and actionables. I don't usually enjoy casual consultations but must say it felt productive, and I got two interesting takeaways to chew on regarding how we track user communications.

    • Eva Casado de Amezua
    • Developer Community Manager
    • Typeform
  • The team at is well-organized, detailed and collaborative. They’ve brought us structure and analytics where it didn’t exist previously.

  • The level of expertise and insight we receive from Dan McGaw and the rest of his team at has turned our marketing around. We were able to transition quickly into more robust automation platforms, and are well on our way to now being able to dig into user behavior to see what campaigns are truly working. Dan's guidance in directing where we focus our efforts has been invaluable. These guys have our trust and have gone above and beyond to make sure we feel like a valued client.

    • Frank Jackson
    • Senior Content Marketing Manager
    • Gooten
  • The project was executed as expected. It was great working with - they did a fantastic job. Looking forward to working with you and your team on future projects.

    • Heather Green
    • Senior Customer Success Manager
    • Zaius
  • Got a lot of value of the consultation

  • Dan delivered value within 30 minutes of our first phone call - before ever becoming a client. He naturally is able to translate his experience to your level and package stories in an immediately reliable way. Thanks for the fun and enlightening conversation Dan!

  • My consultation meeting with Dan was awesome. He was able to quickly identify our analytics gaps and help us improve our paid advertising tracking. Looking forward to their support in the future."

  • The consultation was very helpful. It got me cooking on what I need to do next in building my company.

  • Working with has been great. Their process and team are first class. They are one of the best vendors we have ever worked with.

  • Robby Barbaro

    I have worked with Dan and team on a daily basis for over a year. They truly are amazing. No exaggeration, I highly recommend investing in their services. You will earn the money back, no question. He won’t work with you, unless he knows he can get you results. Dan’s honesty is brutal at times, but always appreciated. His team is ridiculously organized and super responsive. I can't recommend them enough.

  • Everyone was really impressed your audit and strategy The audit provided a lot of value and helped get our team aligned with priorities.

    • Marty Link
    • Director of Digital Strategy
    • EBI Inc.
  • Things went well with our Google Analytics audit. uncovered some shortcomings with our setup and made some great recommendations. In turn, we better trust the data and feel much more comfortable making important decisions based on Google Analytics' reports.

  • We were very pleased the Google Analytics and Google Tag Manager audit. Our team is implementing the recommendations and we look forward to working with again.

  • is enabling us to build a powerful ecosystem around data that will accelerate our customers to the next level. Their deep technical knowledge, extensive integration experience, and marketing fluency are why we’re proud to feature them as one of our Premier Partners.

  • I wish everyone was as organized and easy to work with as you!

  • Our company needed to spin up Segment quickly and extract value from our CDP investment. McGaw was quick to the jump, got us spun up, and trained up quickly.

  • Claire Armstrong

    I really appreciated the thorough and quick communication with the McGaw team when setting up our Segment Personas instance. They did an excellent job understanding our needs, outlining our work, following up, and suggesting ideal solutions for our use cases.

    • Claire Armstrong
    • Director of Digital Product
    • Fender
  • Yanet López Sánchez

    We couldn't have done it without It was a pleasure working with you, you really helped us!

    • Yanet López Sánchez
    • Technical Program Manager
    • GBM
  • David Archuleta is great, and I appreciate all the work they do for ByHeart.

    • David Archuleta
    • Senior Direct of Digital Products
    • ByHeart
  • Alyssa Puketza makes me feel so much more comfortable with using Segment

    • Alyssa Puketza
    • Sr. Digital Marketing Manager
    • Culligan
  • Susan Hanshaw

    Working with McGaw team is a stellar example of the type of relationship we strive to build when working together with other vendors on projects for our clients. The team’s attentiveness to detail, ability to deliver important insights, and enthusiasm for creating a win-win environment has exceeded our expectations on every level. We definitely recognize that McGaw has played a key role in our success.

  • Joyce Bernas

    Our group here has only amazing things to say about the entire team. Your expertise, professionalism, honesty, patience and kindness. All of it is beyond our expectations so far.

  • Kevin Caballes

    Working with McGaw was great, they are very on top of stuff. They checked in with us often, which was helpful to keep the project moving. McGaw went above and beyond with documentation and answering questions, and were able to help answer technical questions from our security and compliance teams.

    • Kevin Caballes
    • VP, Sales Strategy & Operations
    • Genesis
  • Ciaran Slemon

    I had a great experience with They provided various options of well-informed answers, as well as enlightening me on time-saving and pro-developer-experience solutions to problems we had been trying to solve. I greatly appreciated the concise and reliable pre/post meeting planning, agenda items, and notes, which made referring to previous discussions incredibly easy.

  • Tanner Wiles

    We’ve really appreciated you and the team’s efforts, preparation and diligence from the start and throughout this entire process. You guys have been top notch!

  • Sophie Duncan

    I was so grateful for jumping so quickly. I was on an island without our ByHeart analytics team here last week, and I am so grateful.

    • Sophie Duncan
    • Senior Director of Performance
    • ByHeart
  • Jens Nordgaard

    I really appreciate all McGaw have done so far, you all have been great to work with.

    • Jens Nordgaard
    • BI Analyst, Solutions, Insights Team Lead
    • Oura

How and Why We Choose and Use Our Top Analytics Tools

Do Amazing Marketing with Amazing Anaytics

Our best-in-class analytics service has helped with conversion rate optimization, A/B testing, and marketing automation. It has yielded measurement strategy, funnel data, and product analytics deliverables that are effin amazing at improving marketing results. It has boosted our clients’ results from social media, content, email, SEO, and also fringe channels in the marketing mix.

Enough about us. Now let’s talk about you. We’re eager to learn about your business. Let’s schedule you a free consultation.

© Copyright 2024 McGaw · All Rights Reserved.
Privacy Policy