Marketing Analytics & BI Consulting
Stop spending hours building reports you don’t trust. Get clean and accurate analytics data on any metric in minutes. Make amazing marketing decisions.
Schedule a Free ConsultData is the backbone of effective business strategy. We’ve used data to build web companies and 10X revenue streams.
We want every part of your organization to be empowered by marketing data and customer data. The team of experts at our analytics agency will set up your marketing analytics and consult you about using the data.
We’ll implement the measurement framework for you. We’ll refine your reporting process and feedback loops. We’ll train your team until a data-driven approach is second nature. We’ll support you in defining and understanding your KPIs, customers, and revenue projections.
This is how great web analytics starts.
We practice the same data-driven approach that we preach, so we can help you create and execute an amazing marketing strategy. We start our projects with the most in-depth and actionable analytics audits that you’ve ever laid eyes on.
Make us your analytics agency of record and we’ll deliver you a comprehensive analytics audit. You’ll gain confidence in your business strategy, marketing efforts, marketing tools, and overall direction.
To see the nitty-gritty details, check out how an audit was the key first step in our Wilson Golf Group analytics case study.
Wilson Golf Group Case StudyIf tracking setup and data implementation were easy, we wouldn’t be here. Analytics tools have different syntaxes, data schemas, metrics, and nuances no one will tell you about. Getting them set up correctly is never as easy as the sales rep says. Leverage our team of experts to support your dev team, or better yet, to do the integration for you.
To level up your marketing strategy, we implement and integrate analytics platforms such as Google Analytics, Google Tag Manager, Google Data Studio, Amplitude, Mixpanel, Kissmetrics, Heap and Segment. For closed loop analytics, we then integrate the marketing data with communication and CRM tools tools such as SalesForce, SalesLoft, Autopilot, ActiveCampaign and Clearbit.
Your marketing technology stack will be so fine-tuned and goal-oriented that you’ll think you’re dreaming.
Check out the complex stack we’ve implemented for Real Thread.
Real Thread Marketing Stack Case StudyWe don’t set it and forget it. We do not let you deal with data overwhelm. And we absolutely do not feel satisfied just because we’ve implemented marketing measurement for you — not until we make sure you’re fully empowered to act on data.
We are marketers ourselves and we use our in-house analytics expertise to give you and your team confidence. We conduct training sessions and support you throughout the analytics adoption process.
After just a few consultations with our pros, you’ll feel amazing. After a few months, you’ll have a solid understanding of how the data is collected, processed, and visualized. You’ll know exactly how to use it to make your KPIs grow.
To get inspired, read up on how we lead Bitfountain through our data-driven strategy and propelled their business forward.
To get inspired, read up on how we lead Bitfountain through our data-driven strategy and propelled their business forward.
Bitfountain: A Marketing and Analytics Case StudyImagine never having an opinion-based debate or a headache over a lack of data. Our decision-support service gives you access to expert analysts who can show you the data and insights you need to get back to crushing it. We can even forecast and make predictions with high-quality data.
We’ll build out your dashboards and show you how to get to insights quickly on your own. But when you prefer, we’ll analyze your metrics for you and generate insights ourselves. We’ll tell you what actions the data is saying you should take.
Your reporting and dashboards will be made for team collaboration and update real-time. They will clearly highlight conclusions and lead to action items. Your KPI’s will be readily available and support your business decisions.
Because taking data-driven action is where you get your analytics money’s worth.
Data visualization platforms we love to use include Google Data Studio, Mixpanel, Amplitude, Grow and Klipfolio.
To see a specific example of how reporting and dashboards were a part of data-driven marketing strategy, explore our Carolina Designs case study
Carolina Designs Realty Case StudyStop waiting for engineering to hit deploy and join us in the 21st century. Move beyond delayed analytics projects and gain stronger control of your channel attribution, conversions, marketing integrations, and optimization. Update old tags quickly and launch a new tool or digital campaign with a few clicks.
Even if you think you’re a GA expert, you’re probably just scratching the surface, and our team has more than a few things to teach you. We architect and implement an analytic spec that incorporates all the events, goals, and hooks necessary for accurate tracking. Get the custom reports, dashboards, and statistics you need to run a profitable business.
While the number of premium dashboard tools continues to increase, Google is killing it with a free platform once again. The customizations and UX you enjoy with GDS are beautiful and functional. We love what it can do for data from not just Google Analytics, but also a plethora of other marketing data sources. Time and time again, we see how Data Studio gets teams to act on data more.
Don’t just wing it with your Segment implementation. Ensure that Segment is working correctly and that all your business needs are tracked. Segment is a powerful tool, but knowing how to make its 290 integrations work can cause headaches, frustration, and developer turnover. Our team has more professional experience integrating Segment than any other analytics consultancy. Learn more about our effortless Segment implementation.
Dive deeper into user behavior so that you can build the best product possible. Amplitude has the best cross-device tracking we’ve ever seen. That’s why we’re a certified partner. You’ll discover the behaviors that drive acquisition, increase engagement, and make your revenue chart go up and to the right. In those cases where the chart isn’t going in that direction yet, you’ll know why and what you can do about it.
Need analytics for your mobile apps or an Amplitude alternative for user paths? Mixpanel incorporates both analytics and marketing automation, a feat not many platforms can claim. Mixpanel can perform well in an expert’s hands, but you’ll need to understand how it attributes across devices to get optimal performance.
Kissmetrics is the agile marketer’s analytics platform. Our CEO Dan was the head of marketing there, so we know a thing or two about how the platform works. It is good for cross-device tracking as well, but really shines at letting marketers set up tracking without a developer. Get your scrappy startup or small business set up with fine-tuned funnels!
Our best-in-class analytics service has helped with conversion rate optimization, A/B testing, and marketing automation. It has yielded measurement strategy, funnel data, and product analytics deliverables that are effin amazing at improving marketing results. It has boosted our clients’ results from social media, content, email, SEO, and also fringe channels in the marketing mix.
Enough about us. Now let’s talk about you. We’re eager to learn about your business. Let’s schedule you a free consultation.