Our Mission

Help companies realize their most valuable company asset is their customer data.

Our Values

Never Settle, Be Amazing

Never Settle, Be Amazing

Our team never settles and is always trying to find a way to be amazing. From the work we do for our clients, to how we run our meetings, to the way we do email. We are constantly striving for amazing!

Get Better Every Day

Get Better Every Day

We are in the pursuit of continual improvement! Every day is a new day to learn something. Our internal training programs are focused on the 360-degree growth of our team.

Give Context and Set the Stage

Give Context and Set the Stage

Have you ever tried to watch a play from the middle and been lost on the characters, setting, or context? Our team is dead set on giving you the tips, details, facts, reports, and whatever context it takes to set the stage for your decisions.

Let Data Create Transparency

Let Data Create Transparency

Data is the backbone of our business. We use it in everything we do, and we use it to create transparency in everything we do. Being transparent when using opinions can be dicey, and we always bring data to clear things up.

Show Hospitality to Build Trust

Show Hospitality to Build Trust

Trust is earned, not given. Our team earns trust by living our company values, and we do it hospitably. We are not just here to work. We are here to make sure you have a good time too.

Our Team

Dan McGaw
Founder and CEO
Dan McGaw
Founder and CEO

Dan is an award-winning entrepreneur and speaker with 20+ years of experience in marketing technology and analytics. Dan was formerly the head of marketing at Kissmetrics and was head of growth at CodeSchool.com which was acquired by Pluralsight. Coined as one of the original growth hackers, and one of the godfathers of marketing technology, he has helped thousands of companies over his career.

Nik Friedman-Tebockhorst
VP of Solutions
Nik Friedman-Tebockhorst
VP of Solutions

Nik has more than 20 years of experience serving as an integrated marketing, technology, and business strategist. He specializes in leveraging technology and data to drive revenue. Nik has helped hundreds of companies, including ServiceTitan, Data.ai, WalMart, Caesar’s Gaming, and the National Alzheimer’s Association.

Joel Hatmaker
Director of Engineering
Joel Hatmaker
Director of Engineering

Joel has more than 10 years of experience as a web developer/designer/animator. He specializes in creating custom applications and projects in a variety of environments for a variety of clients, including Time Inc., MNI Targeted Media, Goodwill Industries, Bitly, and Smuckers. Working with major CMS frameworks, Joel develops custom solutions and integrates marketing technology tools while staying up-to-date with modern web standards and frameworks.

Jeffrey Brown
Senior Solutions Architect
Jeffrey Brown
Senior Solutions Architect

Jeffrey has 10 years of experience working with a wide array of clients, from small business to enterprise firms. He’s a life-long learner with a passion for trying new things and gaining new skills. Empowered by digital technology, Jeffrey uses available resources to teach himself how to build useful tools and to interact with the world around him. He’s passionate about solving problems, and is perpetually seeking out new opportunities to grow both personally and professionally.

Andrew Seipp
Solution Architect, Director
Andrew Seipp
Solution Architect, Director

Andrew has more than 10 years of experience in the marketing technology space. He is McGaw’s go-to expert in designing and implementing solutions involving CDPs, marketing analytics, and marketing automation tools like Customer.io, Braze, and Hubspot.

Deven Pearson
Director of Revenue Operations
Deven Pearson
Director of Revenue Operations

Deven has over 20 years of experience in cross-functional revenue operations roles. He is a process-driven revenue operator, lead management SME, and technologist who creates operational excellence for clients. Deven is passionate about process modeling and strategy and believes all optimizations must be grounded by data-backed decision-making to create scalable future-looking solutions.

Scott Wilson
Senior Solutions Manager
Scott Wilson
Senior Solutions Manager

Scott has over 7 years of experience in marketing technology, covering advertising, SEO, onsite optimization, and technology integrations. Bridging the gap between technology and people, he focuses on finding business solutions while building meaningful relationships with teammates and clients. Scott also has extensive hands-on experience implementing tracking in Segment and event-based analytics platforms. Past clients include Fender, Bauer, Culligan, and various innovative startups and eCommerce companies.

Hamed Kian
Senior Analytics Manager
Hamed Kian
Senior Analytics Manager

Hamed is a highly experienced Digital Marketer, with a strong educational background in Engineering and an MBA. With extensive expertise in providing web analytics solutions, he specializes in strategic planning for data collection, tracking implementation, data processing, reporting, activation, and analysis, utilizing CDP platforms such as Segment and analytics tools like Amplitude, Mixpanel, and Google Analytics. Hamed is also skilled in leading conversion optimization projects, from conversion research and test ideation to implementation and analysis. His knowledge and experience enable him to deliver measurable results that drive growth and success for clients.

Stacy Smith
Senior Project Manager
Stacy Smith
Senior Project Manager

Stacy has more than 12 years of experience helping to drive client success as a Project and Change Manager within marketing technology. She has a strong passion and reputation for creating process, structure and organization through a proven track record of being proactive, consistent and detail-oriented.

Min Laguyo
Project Manager
Min Laguyo
Project Manager

Min has 7 years of exposure to various areas of general business such as marketing, account management, and administrative work. She has a proven track record in wearing multiple hats and working with cross-functional teams to go beyond expectations. In her free time, she enjoys traveling away from the city and exploring food wherever she goes.

MC Gregorio
Sales Executive Assistant
MC Gregorio
Sales Executive Assistant

MC has been engaged in various sales roles for over 10 years, having worked in the hospitality and overseas placement industry. Specializing in B2B sales, she enjoys nurturing internal and external relationships to contribute positively to overall revenue and customer experiences. MC is now focused on supporting marketing leaders to create amazing growth with marketing technology and data.

Marko Bijelic
Front-End Designer
Marko Bijelic
Front-End Designer

Marko is a triple threat: web designer/UI designer and WordPress developer with 20+ years of experience. He’s designed sites for every vertical imaginable, including SaaS, cryptocurrency, analytics, AI, big data, fashion, finance and more. Some of his more notable clients include Coca Cola Serbia and Vast.com.

Kyle Brodeur
Revenue Engineer
Kyle Brodeur
Revenue Engineer

As a senior product manager with more than ten years of experience in media & technology, Kyle has worked in designing and building complex tech stack architectures for product and marketing teams with strategy, design, cloud technology, and a little luck through iterative, optimization-focused approaches.

Sam Rajkumar
Senior Marketing Operations Manager
Sam Rajkumar
Senior Marketing Operations Manager

Sam is a Marketing Operations professional with 7+ years of experience in implementation and management of Marketing Technology and Operations, Marketing Automation, Lead Generation, Campaign Execution, Analytics and Reporting.

Piotr Fiecko
Senior Data Analyst
Piotr Fiecko
Senior Data Analyst

Piotr has over 15 years of experience as a full-stack data analyst, BI developer, and communications strategist. He has helped enable global companies with their data collection and analytics; allowing them to take full advantage of the knowledge that can be discovered from the data. He is truly passionate about designing and building automated data pipelines with major cloud tools and designing informative dashboards that are then used by executives and operations. Outside of work, being a dad of 3 and aspiring laptop musician, he believes that someday, his cat is going to sing a masterpiece that he will produce.

Daniel Jones
Director of Conversion
Daniel Jones
Director of Conversion

Dan, also known as Jonesy, is an experienced CRO and UX manager who has helped companies achieve their goals online for over 15 years. He enjoys accurately delivering website performance improvements through experimentation and growth hacking techniques, resulting in multi-million-dollar growth. Now living in Phoenix, AZ, with his wife, he enjoys watching Rugby and all things water sports related!

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