Our Mission

Help companies realize their most valuable company asset is their customer data.

Our Values

Never Settle, Be Amazing

Never Settle, Be Amazing

Our team never settles and is always trying to find a way to be amazing. From the work we do for our clients, to how we run our meetings, to the way we do email. We are constantly striving for amazing!

Get Better Every Day

Get Better Every Day

We are in the pursuit of continual improvement! Every day is a new day to learn something. Our internal training programs are focused on the 360-degree growth of our team.

Give Context and Set the Stage

Give Context and Set the Stage

Have you ever tried to watch a play from the middle and been lost on the characters, setting, or context? Our team is dead set on giving you the tips, details, facts, reports, and whatever context it takes to set the stage for your decisions.

Let Data Create Transparency

Let Data Create Transparency

Data is the backbone of our business. We use it in everything we do, and we use it to create transparency in everything we do. Being transparent when using opinions can be dicey, and we always bring data to clear things up.

Show Hospitality to Build Trust

Show Hospitality to Build Trust

Trust is earned, not given. Our team earns trust by living our company values, and we do it hospitably. We are not just here to work. We are here to make sure you have a good time too.

Our Team

Dan McGaw
Founder and CEO
Dan McGaw
Founder and CEO

Dan is an award-winning entrepreneur and speaker with 20+ years of experience in marketing technology and analytics. Dan was formerly the head of marketing at Kissmetrics and was head of growth at CodeSchool.com which was acquired by Pluralsight. Coined as one of the original growth hackers, and one of the godfathers of marketing technology, he has helped thousands of companies over his career.

Nik Friedman-Tebockhorst
VP of Solutions
Nik Friedman-Tebockhorst
VP of Solutions

Nik has more than 20 years of experience serving as an integrated marketing, technology, and business strategist. He specializes in leveraging technology and data to drive revenue. Nik has helped hundreds of companies, including ServiceTitan, Data.ai, WalMart, Caesar’s Gaming, and the National Alzheimer’s Association.

Joel Hatmaker
Director of Engineering
Joel Hatmaker
Director of Engineering

Joel has more than 10 years of experience as a web developer/designer/animator. He specializes in creating custom applications and projects in a variety of environments for a variety of clients, including Time Inc., MNI Targeted Media, Goodwill Industries, Bitly, and Smuckers. Working with major CMS frameworks, Joel develops custom solutions and integrates marketing technology tools while staying up-to-date with modern web standards and frameworks.

Andrew Seipp
Solution Architect, Director
Andrew Seipp
Solution Architect, Director

Andrew has more than 10 years of experience in the marketing technology space. He is McGaw’s go-to expert in designing and implementing solutions involving CDPs, marketing analytics, and marketing automation tools like Customer.io, Braze, and Hubspot.

Deven Pearson
Sr. Director of RevOps
Deven Pearson
Sr. Director of RevOps

Deven Pearson has been in an operations roles for over 25 years. Deven has been agency side for ten years leading complex revenue operations projects for large enterprises, small and mid-market businesses. Deven has consulted 10% of the Fortune 500 list on initiatives related to go-to-market strategy, revenue process modeling, lead management, and technology implementations. 

Scott Wilson
Senior Solutions Manager
Scott Wilson
Senior Solutions Manager

Scott has over 7 years of experience in marketing technology, covering advertising, SEO, onsite optimization, and technology integrations. Bridging the gap between technology and people, he focuses on finding business solutions while building meaningful relationships with teammates and clients. Scott also has extensive hands-on experience implementing tracking in Segment and event-based analytics platforms. Past clients include Fender, Bauer, Culligan, and various innovative startups and eCommerce companies.

Hamed Kian
Senior Analytics Manager
Hamed Kian
Senior Analytics Manager

Hamed specializes in marketing and product analytics solutions, focusing on strategic planning for analytics use cases, tracking taxonomy, tracking instrumentation, data visualization, and data governance. He is proficient with CDP platforms like Segment and analytics tools such as Amplitude, and Google Analytics. He excels at leveraging these technologies to drive measurable client growth and success.

Shellie Hutchens
Director of Client Services
Shellie Hutchens
Director of Client Services

As Director of Client Services, Shellie Hutchens draws on an almost 20-year professional background in client services and digital marketing to work with McGaw’s customers. Her specialty is developing cohesive marketing strategies that produce measurable, meaningful results, driving revenue and lead generation. She is skilled in facilitation, collaboration, and consensus building to deliver for clients. She has built high-performing teams across the customer journey, including client success, professional services, implementation, training, and solutions architects.

Daniel Jones
Director of Conversion
Daniel Jones
Director of Conversion

Dan, also known as Jonesy, is an experienced CRO and UX manager who has helped companies achieve their goals online for over 15 years. He enjoys accurately delivering website performance improvements through experimentation and growth hacking techniques, resulting in multi-million-dollar growth. Now living in Phoenix, AZ, with his wife, he enjoys watching Rugby and all things water sports related!

Venkat Pullela
Associate Director of Marketing Operations
Venkat Pullela
Associate Director of Marketing Operations

Experienced Marketing Technology Manager with a demonstrated history of driving revenue and growth through digital marketing. Versed in full stack Marketing Technology, ranging from enterprise to start-up solutions. Capable of growing and improving core pillars of digital marketing; Data Management, Campaign & Asset Management, Analytics & Reporting, Security & Risk Compliance, for Inbound and Outbound marketing needs.

Min Laguyo
Project Manager
Min Laguyo
Project Manager

Min has 7 years of exposure to various areas of general business such as marketing, account management, and administrative work. She has a proven track record in wearing multiple hats and working with cross-functional teams to go beyond expectations. In her free time, she enjoys traveling away from the city and exploring food wherever she goes.

MC Gregorio
Sales Executive Assistant
MC Gregorio
Sales Executive Assistant

MC has been engaged in various sales roles for over 10 years, having worked in the hospitality and overseas placement industry. Specializing in B2B sales, she enjoys nurturing internal and external relationships to contribute positively to overall revenue and customer experiences. MC is now focused on supporting marketing leaders to create amazing growth with marketing technology and data.

Asa Hochhauser
Director of Sales and Alliances
Asa Hochhauser
Director of Sales and Alliances

Asa is a seasoned go-to-market pro with over 19 years experience, 14 years of which he has dedicated to helping marketers solve their biggest challenges.

His first job in MarTech was at a SaaS startup founded by pioneer, Scott Brinker. Since then Asa has helped hundreds of companies implement the right technologies for growing their business.

Kristin Kozub
Project Coordinator
Kristin Kozub
Project Coordinator

Kristin has been in the tech space for some time, primarily serving in project lead roles. Health and fitness are her biggest passions. She is a regular at the gym and loves staying active through biking, hiking, and enjoying beach days. Originally from Michigan, she is the youngest of five siblings and has lived in four different states. Travel is another significant aspect of her life; she has had the fortune to explore around 30 countries. Kristin also enjoys trying new restaurants and cuisines, always eager to check out new places and embrace as many new experiences as possible.

Marko Bijelic
Front-End Designer
Marko Bijelic
Front-End Designer

Marko is a triple threat: web designer/UI designer and WordPress developer with 20+ years of experience. He’s designed sites for every vertical imaginable, including SaaS, cryptocurrency, analytics, AI, big data, fashion, finance and more. Some of his more notable clients include Coca Cola Serbia and Vast.com.

Kyle Brodeur
Revenue Engineer
Kyle Brodeur
Revenue Engineer

As a senior product manager with more than ten years of experience in media & technology, Kyle has worked in designing and building complex tech stack architectures for product and marketing teams with strategy, design, cloud technology, and a little luck through iterative, optimization-focused approaches.

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