Our Mission

Help companies realize their most valuable company asset is their customer data.

Our Values

Never Settle, Be Amazing

Never Settle, Be Amazing

Our team never settles and is always trying to find a way to be amazing. From the work we do for our clients, to how we run our meetings, to the way we do email. We are constantly striving for amazing!

Get Better Every Day

Get Better Every Day

We are in the pursuit of continual improvement! Every day is a new day to learn something. Our internal training programs are focused on the 360-degree growth of our team.

Give Context and Set the Stage

Give Context and Set the Stage

Have you ever tried to watch a play from the middle and been lost on the characters, setting, or context? Our team is dead set on giving you the tips, details, facts, reports, and whatever context it takes to set the stage for your decisions.

Let Data Create Transparency

Let Data Create Transparency

Data is the backbone of our business. We use it in everything we do, and we use it to create transparency in everything we do. Being transparent when using opinions can be dicey, and we always bring data to clear things up.

Show Hospitality to Build Trust

Show Hospitality to Build Trust

Trust is earned, not given. Our team earns trust by living our company values, and we do it hospitably. We are not just here to work. We are here to make sure you have a good time too.

Our Team

Dan McGaw
Founder and CEO
Dan McGaw
Founder and CEO

Dan is an award-winning entrepreneur and speaker with 20+ years of experience in marketing technology and analytics. Dan was formerly the head of marketing at Kissmetrics and was head of growth at CodeSchool.com which was acquired by Pluralsight. Coined as one of the original growth hackers, and one of the godfathers of marketing technology, he has helped thousands of companies over his career.

Nik Friedman-Tebockhorst
VP of Solutions
Nik Friedman-Tebockhorst
VP of Solutions

Nik has more than 20 years of experience as an integrated marketing strategist who specializes in leveraging technology and data to drive bottom-line results. He has proven his mettle at ingrowth marketing, marketing automation, marketing ops, conversion rate optimization (CRO), analytics, and business strategy. Nik is always seeking opportunities to share expertise and create growth and awareness like he’s done in the past for ambitious clients like WalMart, Chili’s, Caesar’s Gaming, National Alzheimer’s Association, ServiceTitan and Amgen.

Joel Hatmaker
Director of Engineering
Joel Hatmaker
Director of Engineering

Joel has more than 10 years of experience as a web developer/designer/animator. He specializes in creating custom applications and projects in a variety of environments for a variety of clients, including Time Inc., MNI Targeted Media, Goodwill Industries, Bitly, and Smuckers. Working with major CMS frameworks, Joel develops custom solutions and integrates marketing technology tools while staying up-to-date with modern web standards and frameworks.

Jeffrey Brown
Director of Marketing Operations
Jeffrey Brown
Director of Marketing Operations

Jeffrey has 10 years of experience working with a wide array of clients, from small business to enterprise firms. He’s a life-long learner with a passion for trying new things and gaining new skills. Empowered by digital technology, Jeffrey uses available resources to teach himself how to build useful tools and to interact with the world around him. He’s passionate about solving problems, and is perpetually seeking out new opportunities to grow both personally and professionally.

Andrew Seipp
Director of Growth Marketing
Andrew Seipp
Director of Growth Marketing

Andrew has more than seven years of experience driving success for clients. He creates and implements strategies that are fully automated and scalable using tools like Hubspot, Marketo, Autopilot and other tools of the marketing trade. In his career thus far, Andrew has helped generate hundreds of millions of dollars in company value.

Eric Itzkowitz
Director of Funnel Optimization
Eric Itzkowitz
Director of Funnel Optimization

Eric is an innovative digital marketer and e-commerce professional with 23 years of hands-on experience. His expertise in Conversion Rate Optimization (CRO), and all other digital marketing channels gives him a well-rounded perspective of how to persuade more of your website traffic to take the desired action. Through his work in various in-house executive marketing roles and as a freelance marketer, Eric has been a catalyst to accelerating growth for both B2C and B2B businesses.

Michael Kraus
Director of Marketing Operations
Michael Kraus
Director of Marketing Operations

Michael has been working in marketing operations for more than 10 years. He has worked with marketing automation, web analytics, and demand generation. He works as an extended member of our clients’ teams to lead their tech stack and MOPs strategy.

Jake Frick
Senior Director of Growth Operations
Jake Frick
Senior Director of Growth Operations

Jake has more than 10 years of experience in various aspects of marketing and strategy. His background includes work in digital marketing strategy, production, and digital experiences. He directly leads our client projects to enable client revenue growth.

Phil Vox
Technical Marketing Manager
Phil Vox
Technical Marketing Manager

Phil has 15+ years of experience in marketing. He routinely produces massive impact in short amounts of time for clients. He’s engineered success for clients of all sizes and across all verticals, including Planetary Resources, Tony Robbins, HowToFascinate, Todd Herman’s 90 Day Year, HarborChase and VeganCuts.

Scott Wilson
Technical Marketing Manager
Scott Wilson
Technical Marketing Manager

Scott has a broad variety of Digital Marketing experience in SEO, PPC advertising, and Conversion Rate Optimization. He’s smashed lead generation records for businesses ranging in size from early-stage startups all the way to medium enterprise corporations.

Hamed Kian
Analytics Manager
Hamed Kian
Analytics Manager

Hamed is an experienced Digital Marketer benefiting from a multidisciplinary education in Engineering, MBA, and Ph.D. in Business Administration (Candidate). He has extensive experience providing web analytics solutions including strategic planning for data collection, data collection, data processing, reporting, activation, and analysis. He also has experience leading conversion optimization projects from conversion research, test ideation, prioritization, implementation, and analysis.

Cassie McBride
Marketing Operations Manager
Cassie McBride
Marketing Operations Manager

Cassie has more than ten years of experience launching successful digital marketing programs for nonprofits, agencies, and public corporations. She specializes in team success and operations improvement and is dedicated to learning new technologies that will enable her to provide holistic solutions to clients’ needs.

Min Laguyo
Services Executive Assistant
Min Laguyo
Services Executive Assistant

Min has 7 years of exposure to various areas of general business such as marketing, account management, and administrative work. She has a proven track record in wearing multiple hats and working with cross-functional teams to go beyond expectations. In her free time, she enjoys traveling away from the city and exploring food wherever she goes.

MC Gregorio
Sales Executive Assistant
MC Gregorio
Sales Executive Assistant

MC has been engaged in various sales roles for over 10 years, having worked in the hospitality and overseas placement industry. Specializing in B2B sales, she enjoys nurturing internal and external relationships to contribute positively to overall revenue and customer experiences. MC is now focused on supporting marketing leaders to create amazing growth with marketing technology and data.

Marko Bijelic
Front-End Designer
Marko Bijelic
Front-End Designer

Marko is a triple threat: web designer/UI designer and WordPress developer with 20+ years of experience. He’s designed sites for every vertical imaginable, including SaaS, cryptocurrency, analytics, AI, big data, fashion, finance and more. Some of his more notable clients include Coca Cola Serbia and Vast.com.

Angela Carlini
Executive Assistant to CEO
Angela Carlini
Executive Assistant to CEO

Angela has more than 10 years of assistant experience across multiple industries. She applies her broad spectrum of knowledge within the company to drive initiatives forward. Her main focus is to proactively support the objectives and goals of the CEO and the organization as a whole.

Ariel Olson
Project Manager
Ariel Olson
Project Manager

Ariel has 10 years of experience in Digital Marketing across multiple industries. She’s helped clients smash their KPIs and create stronger digital footprints. Her main focus now is to work alongside clients to uncover their goals, create a timeline of achievement, and cheer on their continued success.

Malik Pervez
Technical Project Manager
Malik Pervez
Technical Project Manager

Malik is a technical project manager with a background in many different talents. With experience as an engineer, recruiter, and technical operations, Malik has developed a skill set in many different areas.

Rebecca Hummel
People Operations Manager
Rebecca Hummel
People Operations Manager

Rebecca is a results-driven human resources professional with more than 20 years of generalist experience. Her areas of expertise include employee relations, government compliance, payroll & benefits administration, recruiting and training & development.

Kyle Brodeur
Revenue Engineer
Kyle Brodeur
Revenue Engineer

As a senior product manager with more than ten years of experience in media & technology, Kyle has worked in designing and building complex tech stack architectures for product and marketing teams with strategy, design, cloud technology, and a little luck through iterative, optimization-focused approaches.

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