Who We Are
Modern tech continues to change at a rate that often outpaces the time available for internal teams. This is where McGaw.io proves an invaluable asset to each and every one of our clients. Most tech stacks are either nascent or have so much deferred maintenance, one doesn’t even know where to start. Our key advantage lays in our company values and the sheer fact that we have visibility across dozens of organizations experiencing the same types of problems. Cross-pollination drives accelerated innovation in our approach to setting up your company to reliably track marketing ROI, make better business decisions, and ultimately increase revenue. We’re your trusted partner in growing your business.
Our Values
Never Settle, Be Amazing
Never Settle, Be Amazing
Transparency and trust are key elements that drive each other and the work for our clients to never settle. We’re fixing complex problems that, through grit, critical thought, and collaboration, turn out an amazing result.
Get Better Every Day
Get Better Every Day
Tech is changing constantly, and with that, so are our challenges and solutions to complex tech issues. With our training processes and voracious search for the truth, we strive to get better every day.
Set the Stage, Use Context
Set the Stage, Use Context
Ever tried to read a book from the middle and been totally lost on the characters, setting, or context? While you wouldn’t do that normally, it happens all the time in the real world. That’s why we’re constantly using context to set the stage and set up success.
Create Transparency Through Data
Create Transparency Through Data
Waxing poetic about deltas in your data might satisfy your inner philosopher, but that doesn’t cut it here. Through meticulously set funnels and reporting systems, we cut right through that soapbox speech with transparency and accurate data.
Use Hospitality to Build Trust
Use Hospitality to Build Trust
Before your drink is empty, we’re popping around with another one. Being reactive keeps you on your heels. Through hospitality, we’re staying right on our toes with proactive communication and rightly placed initiative.
Our Team
Dan is an award-winning entrepreneur and speaker with 20+ years of experience in marketing technology and analytics. Dan was formerly the head of marketing at Kissmetrics and was head of growth at CodeSchool.com which was acquired by Pluralsight. Coined as one of the original growth hackers, and one of the godfathers of marketing technology, he has helped thousands of companies over his career.
Nik has more than 20 years of experience as an integrated marketing strategist who specializes in leveraging technology and data to drive bottom-line results. He has proven his mettle at ingrowth marketing, marketing automation, marketing ops, conversion rate optimization (CRO), analytics, and business strategy. Nik is always seeking opportunities to share expertise and create growth and awareness like he’s done in the past for ambitious clients like WalMart, Chili’s, Caesar’s Gaming, National Alzheimer’s Association, ServiceTitan and Amgen.
Asa has been helping customers make magic with their marketing tech for more than 12 years. He was the Director of Sales at ion interactive which was co-founded by Martech pioneer Scott Brinker, and was an instrumental part in their acquisition. He was also head of sales at Linux Academy and helped the company successfully exit via acquisition. Asa loves helping companies create tech stacks that align sales, marketing, customer success, and product teams so that they can create magical experiences for their customers and grow revenues.
Preston is an award-winning digital marketer and multi-disciplinary artist with over 10 years working in startups, agencies, and high-growth SaaS companies. Preston previously led digital growth at pre-IPO DiscoverOrg/ZoomInfo (NASDAQ:ZI), as well as cloud training company A Cloud Guru based in Austin, TX. Prior to marketing, Preston studied Film Production at Chapman University where he also worked at the Cannes Film Festival.
Mark is a seasoned analytics professional with more than 10 years of experience working at top creative and media agencies representing both fortune 100 and high-growth companies. He’s been a Consulting Analyst at Big 4 consulting firm Accenture and was Senior Consultant Marketing Analytics at Ogilvy. Now Director of Analytics at McGaw.io, Mark loves to create impact at the intersection of marketing strategy and data analytics.
Franklin is a technical marketing operations professional with proven experience in the SaaS industry at high-growth phase ($25-$100M) companies. Specializing in marketing attribution, process efficiency, lead flow, technology, and automation, he thrives in untangling technology and data knots. He was also named to the list of “The Ops Pros Shaping The Future of B2B Marketing” by Drift.
Joel has more than 10 years of experience as a web developer/designer/animator. He specializes in creating custom applications and projects in a variety of environments for a variety of clients, including Time Inc., MNI Targeted Media, Goodwill Industries, Bitly, and Smuckers. Working with major CMS frameworks, Joel develops custom solutions and integrates marketing technology tools while staying up-to-date with modern web standards and frameworks.
Jeffrey has 10 years of experience working with a wide array of clients, from small business to enterprise firms. He’s a life-long learner with a passion for trying new things and gaining new skills. Empowered by digital technology, Jeffrey uses available resources to teach himself how to build useful tools and to interact with the world around him. He’s passionate about solving problems, and is perpetually seeking out new opportunities to grow both personally and professionally.
Andrew has more than seven years of experience driving success for clients. He creates and implements strategies that are fully automated and scalable using tools like Hubspot, Marketo, Autopilot and other tools of the marketing trade. In his career thus far, Andrew has helped generate hundreds of millions of dollars in company value.
Phil has 15+ years of experience in marketing. He routinely produces massive impact in short amounts of time for clients. He’s engineered success for clients of all sizes and across all verticals, including Planetary Resources, Tony Robbins, HowToFascinate, Todd Herman’s 90 Day Year, HarborChase and VeganCuts.
Meredith has more than 13 years of business management experience. In that time, she has developed effective leadership skills allowing her to manage more than 81 employees in four different offices. She achieved a customer experience score of 95% or higher while fostering an open-door policy that boosted team morale. With her attention to detail and ability to be a team player, Meredith helps support our growing business.
Marko is a triple threat: web designer/UI designer and WordPress developer with 20+ years of experience. He’s designed sites for every vertical imaginable, including SaaS, cryptocurrency, analytics, AI, big data, fashion, finance and more. Some of his more notable clients include Coca Cola Serbia and Vast.com.
