Milestone has been around for almost 25 years now, but their age hasn’t slowed them down at all. They’ve been consecutively recognized as one of the fastest-growing companies in Silicon Valley. Like Milestone, former VP of Marketing Erik Newton also has a deep history in the industry. Since filming this episode, Erik has become CMO at Hublio.
In this episode, he joins to share his SEO and marketing strategies and the tools that help him implement them.
Erik’s career began at Netscape. He moved on to work for companies such as mp3.com, Netflix, and BrightEdge. He’s stayed current with the trends for over two decades and uses his expertise to push Milestone ahead of the curve. One of the strategies he uses with his team is unique UTMs for individual sales rep emails. That way, he can get more specific data when analyzing direct traffic to his site and parse out what works and what doesn’t during the outreach phase. Erik also has a wealth of marketing jokes outside of strategies and his stack. Like this one: Why do white hat SEOs like farmers’ markets? Lots of organic content. He’s got more of those to share.
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.