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Milestone has been around for almost 25 years, but their age hasn’t slowed them down. They’ve been consecutively recognized as one of the fastest-growing companies in Silicon Valley.
In this episode, Erik Newton, VP of Marketing at Milestone, Inc., joins to share his SEO and marketing strategies and the tools that help him implement them. Erik’s career began at Netscape. He moved on to work for companies such as mp3.com, Netflix, and BrightEdge.
He’s stayed current with the trends for over two decades and uses his expertise to push Milestone ahead of the curve. One of the strategies he uses with his team is unique UTMs for individual sales rep emails. That way, he can get more specific data when analyzing direct traffic to his site and parse out what works and what doesn’t during the outreach phase. Erik also has many marketing jokes outside of strategies and his stack. Like this one: Why do white hat SEOs like farmers’ markets? Lots of organic content. He’s got more of those to share.
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.