Scaling Up Your Stack to Increase Efficient Growth with Horacio Zambrano

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Secret Double Octopus was founded in 2015. The company jumped onto the growing demand for enterprise-level passwordless authentication. In 2020, they raised $15 million in the Series B funding round, and by 2021, they were named best in class for their category by the AITE Group.

Horacio Zambrano, Chief Marketing Officer and Cybersecurity Strategist of Secret Double Octopus has launched multiple cybersecurity start-ups and has led marketing teams up to Series C.

One of Horacio’s big strategies is to collect and utilize intent data. His team then ties that data into a coordinated outreach strategy from SDRs and nurtures those leads for the long game.

Main takeaways:

• The stack he’s built to collect and use data
• Strategies he uses to keep a functional stack in times of growth

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