Jared is passionate about unification, which is the process of routing data to a centralized location to be analyzed. He believes that this helps deliver highly personalized content to customers.
In this episode, we explore the tech stack driving revenue for Sprinklr, a unified customer experience management platform that uses AI to create insight-driven strategies. With revenues of over $400 million and growth rates ranging from 10 to 30 percent in recent years, Sprinklr is at the forefront of the martech industry. Jared Gardner, former VP of Demand at Sprinklr, shares the tools that are driving the platform’s success.
Although Jared has since moved on to Human Interest a 401k provider for small businesses, his unique perspective, honed from years of experience in SEO and demand gen roles at Red Door Interactive, Qualtrics, and Service Titan, is invaluable.
- The importance of unification in delivering personalized content to customers
- How to avoid silos and messy CRMs in your tech stack
- Why the “death of the cookie” may not be as impactful as initially thought
We’ll also discuss how to avoid silos and messy CRMs across your company’s stack, and why Jared thinks that the “death of the cookie” may be overblown.
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