If you want to nail your strategy, build a revenue machine and take your sales to the next level - it's time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that's making their wildly ambitious revenue goals a reality.
Adam Grecco, Jon Miller, and Dan McGaw
Leaders from Amplitude, Demandbase, and McGaw.io.
How to Build Your Marketing Stack with Jon Miller, Adam Grecco, and Dan McGaw
2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, as they discuss the most important tech stack trends you must consider to win big and boost revenues in 2023. Read the blog post summary write-up for this episode. It’s no secret that the marketing technology landscape is constantly evolving. Driving growth in a tumultuous economy with your marketing technology investments will be critical. With consolidation happening all over the place, and major innovations in AI and first-party data, are you wondering what’s next? Main Takeaways:Dive In
- Which tech stack trends you should be aware of
- How will the first-party revolution change your marketing
- How to maximize your tech stack capabilities to reach revenue goals
- How to mitigate the risk of future budgetary cuts
- What are the key roles you should have on your team
VP of Platform Ecosystem at HubSpot
Platform and ecosystem visionary, martech guru, founder of Chiefmartec.com.
Inside HubSpot’s B2B Partner Strategies with Scott Brinker
HubSpot's integration ecosystem is so robust, some would say it’s the center of gravity in the martech landscape. Why? Integrations & partnerships. HubSpot has played the long game by organically building a tightly integrated platform and tool ecosystem to deliver value for its customers and partners. “Building an ecosystem is hard,” says Scott Brinker, VP of Platform and Ecosystem at Hubspot, “you got to think bigger than just the marketplace.” Listen as Scott and Dan dive deep into the inner workings of HubSpot’s partner strategies, and how those strategies have led them to create a dominant martech platform. Main Takeaways:Dive In
- How good platform partners are the backbone of building a top-tier martech ecosystem
- Why plug and play integration is key to business success
- How HubSpot attracts and chooses their partners
VP of Marketing at WorkRamp
Expert in product marketing, demand generation, growth, events, and brand.
Leveraging B2B community for next-level growth with Jack Foster
B2B communities are hot right now and for a good reason. Having a loyal group of people rally around your business is a crazy helpful resource for growth. Investing in community and learning is how Jack Foster, VP of Marketing at WorkRamp, drives next-level growth. Being a part of an LMS platform means that Jack understands the value of both community and learning, which is why she’s so committed to investing in both avenues. While LMS and community naturally complement each other, connecting and utilizing those strategies with the rest of the business leaves no room for error in her tech stack. That’s why Jack runs everything through RevOps and relies on HubSpot as much as possible. Main Takeaways:Dive In
- The value of investing in training and enablement
- Building community into your strategy and tech stack
- Keeping a smooth-flowing tech stack with RevOps
CMO, Senior VP of Ecommerce at Perdue Farms
Digital marketing and e-commerce thought leader with a track record of innovative strategies.
Innovation at the "Leading Edge" of D2C and B2B with David Zucker
Despite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and D2C businesses. Their e-commerce game is insanely impressive. From building out partner integrations that allow customers browsing recipes on their site to export the ingredients list into a cart at their local partner outlets, to partnering with Samsung to sell Perdue products from smart fridges, Perdue is already living in the future. But getting to that future comes with smart strategies and successful partnerships. David Zucker is the CMO at Perdue Farms, and he knows how to do it right. For example, he’s taking advantage of the company's smaller D2C business to test out new products before launching to their B2B business in order to reduce risk. Main Takeaways:Dive In
- How Perdue finds success through making their partners successful
- How to be innovative while staying smart
- How Perdue utilizes their D2C business to reduce risks for the company
Chief Revenue Officer of Panzura
Elite strategist and global business coach with a proven track record of success.
480% Growth in 12 months with Dan Waldschmidt
Efficiency, effort, and details. Those are the three things that Dan Waldschmidt has focused on to drive Panzura to over 480% growth in just the past year. Dan is rocketing Panzura to insane heights by making careful decisions and getting the most from his team and tools. One way he’s doing that is by creating seamless connectivity with an all-in-one suite model for his tech stack. He’s also gone all in on Google products and training his team to get the most out of them. Main Takeaways:Dive In
- How Dan drove 480% growth
- Lessons learned from Dan's tech stack
- Creating the ultimate customer experience by paying attention to small details
VP Growth Marketing of Oura
Master of funnels and email campaigns, pioneering smart tech growth.
Boost Your DTC ROAS Through Constant Testing with Manbir Sodhia
In today's digital landscape, businesses are constantly striving to maximize their conversion rates and grow their audience. In this episode of our podcast, we dive deep into the world of conversion rate optimization, incrementality testing, and growth strategies. Our guest, Manbir Sodhia, shares his expert insights and experiences, proving that a data-driven approach to marketing can lead to impressive results. Join our host, Dan McGaw, as he discusses with Manbir Sodhia the importance of experimentation and data in driving business growth. They explore the various tactics and tools employed by successful companies to boost conversion rates and optimize user experiences. This episode is a must-listen for anyone looking to enhance their understanding of these crucial aspects of modern marketing. Main Takeaways:Dive In
- Emphasizing the importance of incrementality testing for optimizing ad spend and minimizing cannibalization of organic traffic.
- The value of combining various testing methods, such as canary testing and multivariate testing, for optimal results.
- Utilizing heat mapping tools like Hotjar and Full Story to gather qualitative data and enhance the customer experience, ultimately leading to increased conversions.
- The significance of alignment and collaboration between different teams, such as product marketing and consumer insights, for a seamless user journey.
- Employing analytics tools like Amplitude and Google Analytics to track user experience and understand audience behavior.
- Rockerbox: Multi-touch attribution tool
- Hotjar: Heat mapping and user behavior analysis tool
- Full Story: User experience analytics and heat mapping
- Amplitude: Product and web analytics platform
- Google Analytics: Comprehensive website analytics tool
Chief Marketing Officer of Billtrust
Growth Orchestrator. Proven track record doubling revenue, scaling operations and driving market leadership.
Quarterly Themes to Boost Your B2B Pipeline with Grant Johnson
Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes. Grant is the former CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best prospects. His themes are helping his team make focused decisions to get those prospects in the pipeline. From there, he’s tracking and pushing only the best for maximum efficiency. Since filming this episode, Grant has moved on to become the CMO at Billtrust. Main Takeaways:Dive In
- How quarterly themes help align your teams and connect with your audience
- How he’s measuring meaningful pipeline velocity
- The free tool Grant’s using to mature prospects into customers
CEO of Wynter
Business strategy and CRO expert, named most influential in industry, helping businesses grow revenue.
Getting your B2B Messaging "Right to Win" with Peep Laja
How do you build a reputation as a new company if what you’re offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter (also CXL and Speero) had to overcome when he brought Wynter to market. For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qualitative is king”. Peep is also focused on keeping things lean, and putting his efforts toward big clients that will drive their recognition. Main Takeaways:Dive In
- Why Peep calls qualitative data “king”
- Why and how he’s turning prospects away that don’t meet his ideal profile
- How he’s using strategy to keep a lean stack
Chief Marketing Officer of Thisle
Marketing expert with a decade of experience driving growth for fast-growth brands in the organic meal delivery industry.
Delivering D2C Value the Zappos Way with Aaron Magness
When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that. Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer experience a top priority. Now he’s bringing that approach to Thistle to drive growth. He joins us to tell us all that he learned and how he’s applying that today. Main Takeaways:Dive In
- Aaron’s takeaways from his time at Zappos
- How he creates the ultimate value for Thistle users
- How to best use and collect customer feedback
Sales Director @ Adobe
Sales expert with passion for building teams. Experience in inside sales, scaling, and customer buying.
Multi-threading B2B Sales with value, not hacks with Norullah Sharifi
If you had one tactic that would drive 3X more results would you do it? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi has found the answer on how to drive those 3X results without upping your risk factor. Multi-threading. For successful multi-threading, Norullah, former VP of Sales Development at Sendoso, pushes value, not hacks. Given that Sendoso is a gift-giving platform, that value factor comes naturally to Norullah. As a result, his SDR and BDR teams are killing it. Today he tells us all about his go-to strategies and the tools at the top of his tech stack that make it all happen. Since filming this episode, Norullah has moved on to Director of Inside Sales at Adobe. Main Takeaways:Dive In
- Why multi-threading works and how you should use it
- How and why value matters most, and hacks die every time
- How attribution is triangulation, not always science
- What's the difference between SDR and BDR? by Dave Gerhardt
- The Challenger Customer Book Recommendation by Victor Antonio
- The Challenger Customer
CEO of Refine Labs
B2B marketing visionary with a decade of experience driving growth and challenging conventional thinking.
Strategy over Tech with Chris Walker
The tech stack is essential to any business in our modern age, but just introducing tools to your workflow won't immediately solve problems. Your tech stack is only as good as the strategy to implement it. Chris Walker is the CEO of Refine Labs, a go-to-market strategy firm that works with B2B SaaS companies to drive their demand engine. Chris thinks that too often people assume their tools are broken when really their strategy sucks. Main Takeaways:Dive In
- Why strategy is critical and how to improve yours
- How to avoid the common failure of gathering biased data from your customers
- How to use dashboards to track the success
Founding Team, Chief Revenue Officer of Syncari
Innovative revenue growth leader with deep expertise in data automation, go-to-market strategy, and sales and marketing.
Building a Modern Data Stack to Drive Growth with Scott Edmonds
Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. And you can’t build a modern data stack without having a good RevOps team to support it. Scott Edmonds, Chief Revenue Officer at Syncari, a data automation platform all about getting your tools in sync, joins us for this episode. Scott is a martech legend and was the first sales hire at Marketo and pushed global growth for the company. Main Takeaways:Dive In
- Why every company should be jumping on RevOps
- Scott’s modern and cohesive approach to the data stack
- How Syncari is using technographic data to stay on top
- Is The Modern Data Stack Overhyped? by nullQueries
- Use Technographic Data To Build Powerful Audiences and Crush Lead Generation by Logan Kelly
Head of Product Marketing at SparkPlug
Data-driven marketer specializing in sales performance solutions with 15+ years experience.
Interactive Marketing and Driving Conversions With Alessandra Colaci
Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she’s been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is essential. As a sales outreach tool, they’re in a crowded market, so their strategy is to rise to the top with effective simplicity. Since recording this episode, Alessandra has moved on to Head of Product at SparkPlug. They also have the advantage of being a marketing-forward company with Sujan Patel as CEO. That’s something Alessandra really values about her workplace. She tells us about that in the interview. Main takeaways:Dive In
- How Mailshake became a marketing-forward company
- A look at Dark social and what it means
- How leadership will need to change its approach to marketing as it continues to evolve and become more prevalent.
Chief Product Officer of Amplitude
Experienced tech executive and author focused on delivering data-driven solutions.
Product-Led Growth with Justin Bauer
Amplitude is a product intelligence a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product lead growth strategy. A strategy that works uniquely well given what its platform is. Justin Bauer has been with Amplitude since 2017 as the Chief Product Officer. Justin’s got a strong focus on data, and he’s also focused on keeping that data moving him forward. That’s why he has his team zone in on their North Star Metric. That metric is the key measure of success for the product team in a company. For Justin, that metric is their weekly learning user. Main takeaways:Dive In
- What product intelligence means and how they’re tracking it.
- Why Amplitude's product lead growth strategy works for them.
- How Justin built a stack that helps his team meet their goals.
CMO, Cybersecurity Strategist of Secret Double Octopus
Veteran product marketer and former Wall Street analyst with expertise in cybersecurity and software.
Scaling Up Your Stack with Horacio Zambrano
Secret Double Octopus was founded in 2015. The company jumped onto the growing demand for enterprise-level passwordless authentication. In 2020 they raised $15 million in the Series B funding round, and by 2021, they were named best in class for their category by the AITE Group. Their growth has been fast, so in 2021 they also brought on Horacio Zambrano as CMO to help scale the business accordingly. Horacio has launched multiple cybersecurity start-ups and has led marketing teams up to Series C. One of Horacio’s big strategies is to collect and utilize intent data. His team then ties that data into a coordinated outreach strategy from SDRs and nurtures those leads for the long game. Main takeaways:Dive In
- The stack he’s built to collect and use data
- Strategies he uses to keep a functional stack in times of growth
SVP, Marketing of Might Networks
Strategic marketing leader skilled in community building, product marketing, customer-centric messaging, and driving growth through data-driven insights.
Making Community the Center of Your Stack with Jane Stecyk
Mighty Networks is home to over one million online communities. That means their tool is helping nearly one million brands and companies utilize community marketing to grow and drive revenue. At the heart of Mighty’s growth is their own tool. They’ve focused on speed to learning to grow their client success. It also means building a stack that works for their internal team that doesn’t sacrifice client or user experience. That’s what Jane Stecyk balances every day as the SVP of Marketing. Jane’s initial education was in library science, but after dipping her toes into content marketing, she fully dived into marketing as a career. Main takeaways:Dive In
- Strategies for community building and engagement.
- Why do they use the OODA loop to inform their experimentation framework.
- The stack they're using in the process.
Chief Marketing Officer of Paddle
Expert in scaling businesses with successful marketing operations, team-building, and high-growth software.
Leading your team to a killer stack with Andrew Davies
Paddle’s work to offload tax agony from SaaS companies hasn’t gone unnoticed. They’ve earned over 3000 clients globally and have accumulated impressive revenue processed numbers. Their CMO Andrew Davies is looking to continue building their brand up as a must-have payment solution. Andrew loves tools, but he also knows he’s not always the best person for the job when it comes to using them and deciding which ones to use. That falls on the users themselves. His style is to listen to his team and consistently learn from them and everyone else around him to build a stack that works effectively and efficiently for everyone. He also likes to keep things fun and creative, for instance, by producing a documentary about how to build a SaaS company. In this episode, he joins to share his team-leading and RevOps strategies, how and why he’s using so much qualitative data, and a lot more. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
Chief Marketing Officer at Jellyfish
Senior marketing leader with expertise in demand gen, social media, customer advocacy, and creating memorable experiences.
Creating Unforgettable Stack Experiences with Kyle Lacy
In August 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Since the recording of this episode, Kyle has become the CMO at Jellyfish Kyle believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing all of your tools and resources to the best of your abilities. No matter how good a tool is, if it doesn’t provide the best experience possible for the customer, you may need to rethink having it in your stack. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
Director, Marketing of Clickbank
Passionate marketing leader who's generated over $280M revenue for 9-figure brands.
Connecting B2B and D2C Stacks with Spud Rule
According to Spud, a solid marketing strategy is essential for success. As he puts it, "Without a strategy, a solid, sound strategy, and a clear understanding across your marketing teams how you're directly impacting the business, your tools will have no chance." Listen as Spud and Dan discuss the parallel stacks that are required to make this happen, and the lessons Spud has learned over tool migrations. They also explore several tools and platforms that can help businesses succeed, including analyzing social sentiment to understand how the public perceives your brand. Without a sound strategy, small businesses face more tangible pain and challenges than large businesses, and their tools will have no chance. Main Takeaways:Dive In
- A solid marketing strategy is essential for success.
- Analyzing social sentiment is an important part of understanding how the public perceives your brand.
- Small businesses face more tangible pain and challenges than large businesses, and a sound strategy is essential for success.
Chief Marketing Officer of Demandbase
Forbes-recognized marketing innovator, experienced thought leader, and advocate of account-based marketing.
Consolidating the Stack with Jon Miller
Jon Miller doesn’t believe in the marketing-generated pipeline. He says every sale, no matter the origin, has been touched by marketing. Jon brings that philosophy to his role as CMO of Demandbase. Demandbase is a martech giant that offers a suite of account-based marketing tools. Jon’s emphasis on the marketing strategy demands an impressive stack, and today he joins to share what that stack is and how it works.Dive In
Chief Marketing Officer at Hublio
Marketing leader driving acquisition, engagement, retention from messaging to product, with expertise in digital marketing and subscription.
Standing Out in the Sea of Content with Erik Newton
Milestone has been around for almost 25 years now, but their age hasn’t slowed them down at all. They’ve been consecutively recognized as one of the fastest-growing companies in Silicon Valley. Like Milestone, former VP of Marketing Erik Newton also has a deep history in the industry. Since filming this episode, Erik has become CMO at Hublio. In this episode, he joins to share his SEO and marketing strategies and the tools that help him implement them. Erik’s career began at Netscape. He moved on to work for companies such as mp3.com, Netflix, and BrightEdge. He’s stayed current with the trends for over two decades and uses his expertise to push Milestone ahead of the curve. One of the strategies he uses with his team is unique UTMs for individual sales rep emails. That way, he can get more specific data when analyzing direct traffic to his site and parse out what works and what doesn’t during the outreach phase. Erik also has a wealth of marketing jokes outside of strategies and his stack. Like this one: Why do white hat SEOs like farmers’ markets? Lots of organic content. He’s got more of those to share. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
VP of Marketing Operations of Collibra
Data guru and martech mastermind leading the pack in revenue-driving marketing ops.
Every Marketer's Tool is Martech with Justin Sharaf
This week we turn to a martech powerhouse to learn the best strategies for building a stack from the best. Collibra is a data intelligence leader with a multi-use platform that’s used around the globe. Justin Sharaf is their VP of Marketing Operations. He’s brought his rich experience to Collibra to help build a killer stack to drive revenue and now he joins us to share his tips and tricks. Justin has spent over 15 years working with martech at industry giants like LogMeIn and Jahia, so he’s had a lot of time to hone his craft. When working on a stack, his starting point is always best-in-breed. While it may seem like an easy route to go with a suite system, he says by doing so, you’re limiting your stack’s potential. He also explains why he builds in 25% overlap between everyone on his team, why he’s such a proponent of dry runs, and a whole lot more. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
CEO of Plannuh
Passionate supporter of assistive tech and disability rights with 30+ years of experience in tech management.
Death of the Spreadsheet with Peter Mahoney
Plannuh is a marketing performance planning platform. It's a system for building, managing, and optimizing marketing plans and it’s another SaaS tool that’s killing the spreadsheet. We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at IBM and spent over a decade at Nuance Communications before founding Plannuh. Peter has amazing insights into the stack’s security vulnerabilities. Every company should be aware that the biggest threat to the security of your organization is the marketer. You should consider only buying tools for your stack that are ISO or Soc 2 certified, but as we’ll discuss even these certifications have their limitations. We’ll talk about the importance of specialists for complex implementations and why so many companies end up using only 10% of the capacity of a given tool. We’ll also hear how AI can enrich the predictive power of your stack, and why Peter thinks this will be one of the biggest technology trends we’ll see in coming years. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
VP of Marketing of Flowhub
Results-driven B2B marketing leader with expertise in website optimization, content creation, and PR.
Organic Content Marketing with Anne Fleshman
FlowHub is a cannabis retail management platform, offering point-of-sale software, compliance management, and inventory tracking software. FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth. Anne joins FlowHub with some amazing experience, having previously been the director of marketing at AutoPilot. Anne’s doing brilliant personal touches like luring dispensaries in with cookies. Who would have thought giving cookies to stoners would be such a simple and effective marketing strategy? She’s also sending out swag to her customers and working on generating personal relationships with budtenders. Some of Anne’s favorite tools in her stack are Craft as her CMS, Autopilot for marketing automation, Looker for BI, Salesforce for her CRM, and Google Optimize to run tests. We’ll uncover how Anne’s using these tools to drive revenue for FlowHub. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
VP of Marketing of Monster Lead Group
Seasoned business leader with 20 years' experience scaling revenue through marketing, sales, and product growth strategies.
Building a Lean Stack with Martin Link
Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. They work with clients in financial services and the mortgage industry. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack. As VP of Sales and Marketing, Martin is focused on building a lean and efficient stack to drive revenue. He’s a big believer in always clearly identifying a problem before finding a martech solution to avoid building a bloated and cumbersome stack. Martin’s goal with Monster Lead Group is to help a billion customers make better informed financial decisions. His stack includes tools like ZoomInfo for lead generation, Gong.io for AI-driven insights, and Lucky Orange for heat maps and replays. We’ll dive into the outbound strategy Martin references that helped Aaron Ross secure 100 million in revenue for Salesforce. This involves breaking down leads into categories; spears, nets, and seeds. We’ll dissect the power of language and communication in sales and how incorporating human error into automated interactions can help increase believability. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
VP of Marketing of TelTech
Data-driven mobile growth leader with passion for performance marketing and branding.
Optimizing a Mobile Tech Stack with Giulia Porter
Robokiller is a mobile app that blocks annoying spam calls and telemarketers. As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue. Prior to Robokiller, she was a customer success manager at HubSpot. She wants the martech world to give mobile more love. She advocates for tools like AppsFlyer, Leanplum, and her personal favorite Looker to optimize the mobile tech stack. In this episode, she shares her insights on mobile attribution; how it’s actually easier than web attribution because a mobile app typically has only a couple of touches before someone installs the app. She also shares how Robokiller has been finding direct mail to be effective and why depending on your ICP, this might be a great route to consider. She also shares how Robokiller learned the hard way why load testing is so crucial when their app crashed due to a flood of customers after a nightly news spot. If you want to learn more about Giulia’s perspectives on mobile tech stacks, we highly recommend her 2019 article “Stacking Your Tech Stack for Mobile App Growth”. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
VP of Growth at Human Interest
Experienced VP with a focus on demand generation and growth teams. Passionate about customer acquisition and martech.
Customer Data: A Unified Taxonomy with Jared Gardner
Jared is passionate about unification, which is the process of routing data to a centralized location to be analyzed. He believes that this helps deliver highly personalized content to customers. In this episode, we explore the tech stack driving revenue for Sprinklr, a unified customer experience management platform that uses AI to create insight-driven strategies. With revenues of over $400 million and growth rates ranging from 10 to 30 percent in recent years, Sprinklr is at the forefront of the martech industry. Jared Gardner, former VP of Demand at Sprinklr, shares the tools that are driving the platform's success. Although Jared has since moved on to Human Interest, his unique perspective, honed from years of experience in SEO and demand gen roles at Red Door Interactive, Qualtrics, and Service Titan, is invaluable. Main Takeaways:Dive In
- The importance of unification in delivering personalized content to customers
- How to avoid silos and messy CRMs in your tech stack
- Why the "death of the cookie" may not be as impactful as initially thought
Co-founder of TheraHive
Agile marketing evangelist, author, and experienced CMO with a passion for martech, innovation, and building high-performance teams.
Building a Solid Foundation with Roland Smart
Roland’s currently focused on building a solid foundation with his stack. He’s all about making sure that his tools will not only support the company now but will continue to work as the company grows. He shares insights into building communities with your stack and the importance of community in growing your brand. He’s also got some unique perspectives on personalization and how a personal touch can help drive revenue. Since the recording of this episode, Roland has co-founded a new business, TheraHive. In this episode, uncover the tech stack that’s driving the growth of Product School. They’re the global leader in product management training and secured $25 million in investment in 2021. We also learn that Product School is forecasting significant growth in the next few years. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
Chief Marketing Officer of Shipbob
Experienced sales manager and business developer with over a decade of knowledge spanning several industries.
Keep the Stack Simple with Casey Armstrong
In this week’s episode, we take a deep dive into the tech stack that’s behind the success of ShipBob, a global shipping fulfillment solution for Ecommerce, Direct To Consumer, and B2B brands. We catch up with CMO Casey Armstrong to uncover what tools are driving the success of the company, currently valued at a billion dollars. Casey's advice for the stack is simple — literally. A bloated and cumbersome tech stack explodes under the weight of useless, dead, or unusable tools that cause a ripple effect through your entire stack. Our host, Dan McGaw of McGaw.io shares insights into what this might look like in a scenario known as the stackpocalypse. We learn how Casey drives growth by getting alignment across his teams. We’ll hear why it's important to build the stack you’ll still want in the future to avoid swapping tools out amidst growth. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.Dive In
VP of Product Marketing of Datadog
Go-to-market strategist recognized for driving growth and innovation through product marketing for technology companies.
Building a Product Marketing Gold Standard Through Collaboration with Aygun Suleymanova
In 2016, Datadog was in the top ten of Deloitte’s Fast 500 List which ranks the fastest-growing companies in North America. The cloud monitoring and analytics platform exploded onto the market and has continued to make its presence known. Aygun Suleymanova joined the team in January 2022 as the VP of Product Marketing to expand on that growth. She’s been flexing her expertise in product marketing for over a decade for various companies including five years at Salesforce. In this episode, she shares some of her significant strategies and the stack she uses to make it happen. One of the things we’ll learn about is her focus on the percentage of penetration. This is a huge part of product marketing. Not only do you want to put forward a convincing product, but you also need the customers to love it and utilize as many bells and whistles as possible. That’s what’s going to drive expansions and renewals. She’ll also tell us about the tools she’s using to make meetings more efficient, and about how she utilizes a product wiki. Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level. Links: Battlecards in 60 Seconds by Crayon Competitive IntelligenceDive In