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Robokiller is a mobile app that blocks annoying spam calls and telemarketers.
Giulia Porter, VP of Marketing at Robokiller, focuses on creating an efficient mobile tech stack that drives revenue. Before Robokiller, she was a customer success manager at HubSpot. She wants the martech world to give mobile more love. She advocates for tools like AppsFlyer, Leanplum, and her favorite, Looker, to optimize the mobile tech stack.
In this episode, Giulia shares her insights on mobile attribution and how it’s easier than web attribution because a mobile app typically has only a couple of touches before someone installs it. She also shares how Robokiller learned the hard way why load testing is so crucial when their app crashed due to a flood of customers after a nightly news spot. Robokiller has been finding direct mail effective and why, depending on your ICP, this might be a great route to consider.
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.
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