Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes.
Grant is the former CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best prospects. His themes are helping his team make focused decisions to get those prospects in the pipeline. From there, he’s tracking and pushing only the best for maximum efficiency. Since filming this episode, Grant has moved on to become the CMO at Billtrust.
- How quarterly themes help align your teams and connect with your audience
- How he’s measuring meaningful pipeline velocity
- The free tool Grant’s using to mature prospects into customers
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