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Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through intelligent strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes.
Grant Johnson, Chief Marketing Officer at Emburse, is all about meaningfully speeding up his pipeline velocity and making intelligent choices to leave time for the best prospects. His themes are helping his team make focused decisions to get those prospects in the pipeline.
From there, he’s tracking and pushing only the best for maximum efficiency.
Main Takeaways:
- How quarterly themes help align your teams and connect with your audience
- How he’s measuring meaningful pipeline velocity
- The free tool Grant is using to mature prospects into customers.
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