In August 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Since the recording of this episode, Kyle has become the CMO at Jellyfish
Kyle believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing all of your tools and resources to the best of your abilities. No matter how good a tool is, if it doesn’t provide the best experience possible for the customer, you may need to rethink having it in your stack.
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