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In August 2021, Seismic made a big move and acquired Lessonly for $170 million. Lessonly was and continues to be a teaching and enablement service under the Seismic umbrella. One of Seismic’s significant gains from that acquisition was perhaps Kyle Lacy, who had formerly been the CMO of Lessonly.
Kyle Lacy, SVP of Marketing at Seismic, believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing your tools and resources to the best of your abilities. No matter how good a tool is, you may need to rethink having it in your stack if it doesn’t provide the best experience possible for the customer.
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