Google Analytics is a household name in web analytics. But with Google Analytics 4 (GA4) on the horizon and Universal Analytics (UA) on the way out, Google is pushing forward into event-based analytics and product analytics. ContentsProduct Analytics vs. Marketing AnalyticsRound 1: Identity ...
8 Core Product Usability Metrics You Need to Keep Track Of
In today’s digital world, competition is fierce, and usability metrics are crucial for ensuring your product or service is good enough for the end user. After all, how can you actually understand the user experience without having reliable data to refer to? ContentsWhat Are Usability ...
The End of Third-Party Tracking, The Rise of iOS14 ITP
Google is set to phase out third-party cookies by late 2023. Apple has already blocked many third-party cookies with updates to its Intelligent Tracking Prevention feature (ITP). This has advertisers that rely on third-party data shaking in their boots. 83% of advertisers believe the end of ...
The Legitimate Workarounds for Safari’s ITP, as Well as Ad Blockers
Cookies are the standard for tracking user behavior through their journey and touchpoints. However, due to the increase in use of ad blockers, and due to Apple establishing Intelligent Tracking Prevention (ITP), as well as regulations such as GDPR and CCPR becoming the norm, many users are able to ...
The Product Marketing Tech Stack to Save Your Budget and Grow Revenue
Integrated stack with stable product marketing tools is critical for superior product marketing. The stepping stones are clean data that you can act on at scale, and stable tools that help you avoid a stackpocalypse. The goal is a systematized contribution that your marketing makes to your product's ...
ID Merge in Mixpanel vs Amplitude
How do you identify a user that interacts with your website multiple times? Prior to identification under a single multi-touch profile, the user will generate an “anonymousID” and a “deviceID”, and things get complicated when an iosID and androidID also enters the picture.As a marketer, your goal ...
Amplitude vs. Adobe: Which Analytics Tool Is Best for You and Why
Choosing the best analytics tool is not easy. It is at the core of your MarTech stack, and your marketing decisions are rooted in it.We have already picked the best tool from the Amplitude and MixPanel comparison. As a technology partner of Amplitude, we’ll now also compare Amplitude to Adobe ...
How to Ask the Right Analytics Questions: Framework & Real-Life Examples
Data analytics involves analyzing data to make conclusions. But if you don’t ask the right questions, you’ll meander and waste time. The right questions are specific and focused. With anything different than that, you’ll be reporting without a target, and you’ll be more likely to miss your ROI ...
Segment Functions: Use Cases for Integrating with Unsupported Systems
Segment is a powerful CDP with a variety of features. If you use a lot of tools, you’ll be delighted to find it has hundreds of platform integrations available right out of the box. It can integrate with popular solutions in your Martech stack like Google Analytics, Facebook Ads, Hubspot, ...
Segment Personas and Use Cases for Marketing: Increase Your ROI w/ Segment Platform
In the era of digital transformation, data is one of the most valuable assets that an organization can have. But what happens to all this information? Seagate Technology surveyed 1,500 business leaders and found two-thirds (68%) of their data end up unused. While companies have impressive data ...
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