The customer data platform (CDP) space dates to about five years back, and now it’s developed a kind of critical mass. Funding for the industry grew by $680 million in the first half of 2019, and CDP employment was up 71% over the previous year. CDPs are big news—even Salesforce is building ...
Marketing Attribution – Multi-Touch ROAS Models Explained, Tools Reviewed, Dilemmas Answered
Quick Links Who Needs Marketing Attribution and Why Key Terms to Understand for Marketing Attribution Multi-Touch Attribution, Touchpoints, Conversion Values What Are Lookback Windows? What are Look-Forward Windows? How Do UTM Parameters Work With Marketing Attribution? ...
Grab Your Crayons, This Is Going To Be Amazing!
As we all wrestle with our new normal, we thought it might be nice to take a break. So, we made an Amazing Coloring Book! There's coloring, there's a puzzle, there's a paper airplane (sorry in advance if you get nailed in the face with it), but more importantly, it may give you that much ...
What Is Marketing Operations and How Do You Hire the Best People for the Job
Quick Links What Is Marketing Operations? Need A Dedicated Marketing Ops Pro? Marketing Operations Role Marketing Operations Managers Areas Of Expertise Sample Profiles Salary Expectations The Marketing Operations Role How To Hire Hiring & Training Find Great ...
Google Is (Finally?) Killing Cookies: Here’s What You Need To Know
Did you roll your eyes a bit before reading clicking through to read this article? Perhaps you think that this was just another marketer sensationalizing things for clicks. Or did you gasp at the hidden truth that something almost apocalyptic was going to come pounding down your digital down ...
It’s No Effin Joke: This is The Hardest I’ve Ever Worked
When I started working at McGaw.io in July, I joined with an ambitious mission to take my career to the next level. As a long time practitioner, I was looking for the chance to flex my leadership skills, work with top brands and enjoy the benefits of a better work-life balance with a remote role. In ...
UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples
If you’ve run a Google Ads campaign and worked with its tracking setup or reporting, you have probably heard of auto-tagging. It is an automated Google Ads feature that adds gclid (short for Google Click Identifier) parameters to final URLs. These parameters make it easy to send actionable and ...
McGaw.io and Mixpanel Announce Strategic Partnership to Improve Implementation and Integration
McGaw.io and Mixpanel are proud to announce the launch of their new strategic partnership to help companies get the clean, reliable customer data they need to make smarter business decisions and improve user experience. This partnership will help businesses better implement Mixpanel and integrate it ...
How You Can Use Lead Scoring to Blow Up Your Sales and Automate Every Stage of the Customer Lifecycle
An Amazing Best-Practice Guide with Original Examples of Lead Scoring in Autopilot Bold promise. But it works. Lead scoring by itself is revolutionary. You’re taking something that once required extensive human attention and automating it, which nearly always adds massive value. And you’re ...
Building a Webinar Program: An Interview with Ginny Tonkin
I had the pleasure of interviewing Ginny Tonkin, Technology Partnerships Manager at Instapage. She sits at the intersection of marketing & business development. Previously, she worked at Edelman and GoErie, and she has a background in demand gen and performance marketing. She has nearly five ...
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