US companies, on average, spend between 10-14 percent of annual revenues on marketing. It's the table stakes paid to compete in a market. And this year, 26 percent of marketing spend will not be for ad buys or branding, but marketing software instead. There are multiple reasons. MarTech is ...
HubSpot vs. Salesforce – CRM Comparison
When you think of customer relationship management (CRM) software, Salesforce is likely to pop in your head. The San Francisco-based software giant is synonymous with CRM, just as Kleenex is for facial tissues. That's for a good reason; Salesforce has dominated the industry since popularizing the ...
How You Can Use Lead Scoring to Explode Sales and Automate Every Stage of the Customer Lifecycle
Employing a lead scoring model is revolutionary by itself. You’re doing something that once required extensive human attention, but now you’re automating it. This adds massive value. And you’re building a system with a set of rules instead of relying on "well-I-reckon" gut calls. Again, the value ...
Google Is Killing Third-Party Cookies: What Does It Mean?
Be honest. Did you roll your eyes a bit before clicking through to read this article? A little part of you probably thought it was clickbait. Just another website sensationalizing things for clicks? Or did your heart sink a little? Here we go again with the next Mobilegeddon. Well, there could ...
Marketing Attribution – Multi-Touch ROAS Models Explained, Tools Reviewed, Dilemmas Answered
Quick Links What Exactly Is Marketing Attribution Who Needs Marketing Attribution and Why Key Terms to Understand for Marketing Attribution Multi-Touch Attribution, Touchpoints, Conversion Values What Are Lookback Windows? What are Look-Forward Windows? How Do UTM ...
The Advanced Introduction to Customer Data Platforms (CDP)
The customer data platform (CDP) space dates to about five years back, and now it’s developed a kind of critical mass. Funding for the industry grew by $680 million in the first half of 2019, and CDP employment was up 71% over the previous year. CDPs are big news—even Salesforce is building ...
Grab Your Crayons, This Is Going To Be Amazing!
As we all wrestle with our new normal, we thought it might be nice to take a break. So, we made an Amazing Coloring Book! There's coloring, there's a puzzle, there's a paper airplane (sorry in advance if you get nailed in the face with it), but more importantly, it may give you that much ...
What Is Marketing Operations and How Do You Hire the Best People for the Job
Quick Links What Is Marketing Operations? Need A Dedicated Marketing Ops Pro? Marketing Operations Role Marketing Operations Managers Areas Of Expertise Sample Profiles Salary Expectations The Marketing Operations Role How To Hire Hiring & Training Find Great ...
It’s No Effin Joke: This is The Hardest I’ve Ever Worked
When I started working at McGaw.io in July, I joined with an ambitious mission to take my career to the next level. As a long time practitioner, I was looking for the chance to flex my leadership skills, work with top brands and enjoy the benefits of a better work-life balance with a remote role. In ...
UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples
If you’ve run a Google Ads campaign and worked with its tracking setup or reporting, you have probably heard of auto-tagging. It is an automated Google Ads feature that adds gclid (short for Google Click Identifier) parameters to final URLs. These parameters make it easy to send actionable and ...
