Discover the power of field marketing in B2B Cybersecurity with Ronen Shetelboim, VP of Marketing at Tessian. From leveraging virtual events to understanding user behavior, Ronen shares actionable insights that have proven successful in his career.
Mastering B2B Engagement: Hyper-Personalization and Multithreading with Mariana Cogan
Mariana Cogan, CMO at People.ai, shares strategies for building a revenue-generating machine, focusing on personalized multi-threaded experiences, KPIs, conversions, digital journeys, and content snackability.
FanDuel’s Playbook for Scaling Real-Time Personalization with Mario D’Agostino
Dive into the strategies employed by Mario D’Agostino, VP at FanDuel, as he discusses leveraging real-time data, probability algorithms, and tools like Segment for personalized user experiences in the online gaming industry.
RevOps: A Genuine Force or Rebranded SalesOps?
Dive into the world of RevOps with insights from Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed), and Deven Pearson (McGaw). Discover its significance, challenges, and the tools that drive success in this rapidly evolving field.
How Account-Based and Opportunity Scoring Helps Your RevOps
Account-based scoring boosts B2B engagement by prioritizing high-value organizational opportunities. Paired with opportunity scoring, it shapes a data-driven sales journey. Integrated into CRM or MAP systems, advancements like Salesforce Einstein evolve this approach. In result, the methods make your revenue operations more systematic.
Sending Amplitude Cohorts to Marketo — the Steps and Drawbacks of a Custom Solution
We built a custom integration to send Amplitude Cohorts to Marketo Static Lists. We used AWS Lambda as a key part of the custom connector application and activated the user data that way. Should you do the same?
How to Use CDPs and Reverse ETL to Respect Privacy and Run Personalization
The method for supercharging user privacy compliance in your customer data platform (CDP) with Reverse ETL
Navigating Post-Google Optimize: Top A/B Testing Alternatives for Your Business
Google Optimize is saying goodbye, but we’ve got you covered. Dive into our guide comparing the top A/B testing tools of 2023 based on key criteria. Discover your perfect alternative in this digital evolution.
Optimizing Your MOPs Team: 5 Key CDP Strategies for Eliminating Disconnects
Discover five key strategies to leverage the power of Customer Data Platforms (CDPs) to eliminate disconnects and streamline your Marketing Operations (MOPs) for better efficiency and results.
Empower Your CDP Strategy: Introducing the Segment Owner Role for Results and Accountability
Discover the importance of the Segment Owner role in maximizing the value of your Customer Data Platform (CDP) strategy. Learn about the responsibilities, key stakeholders, and common pitfalls to avoid when implementing Segment. Ensure your team is aligned and accountable for driving results with a dedicated Segment Owner.
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