The role content management platforms play in the development of the web is hard to overstate. It was, after all, the notorious ease of blogging and publishing on the web that helped lead to a paradigm shift in how people all around the world consume and create content. This in turn greatly ...
The Advanced Introduction to Customer Data Platforms (CDP)
The customer data platform (CDP) space dates to about five years back, and now it’s developed a kind of critical mass. Funding for the industry grew by $680 million in the first half of 2019, and CDP employment was up 71% over the previous year. Customer data platforms are big news—even ...
How to build an AB testing framework – Our VICE Framework Revealed
A/B testing is something you need to be doing right now—especially when small improvements of say 1% or 2% can produce impressive revenue improvements down the line. What Is A/B testing? Before we get into the specifics of an amazing A/B testing framework, let’s just take a step back and ensure ...
How to Choose the Best Marketing Technology Agency
US companies, on average, spend between 10-14 percent of annual revenues on marketing. It's the table stakes paid to compete in a market. And this year, 26 percent of marketing spend will not be for ad buys or branding, but marketing software instead. There are multiple reasons. MarTech is ...
HubSpot vs. Salesforce – CRM Comparison
When you think of customer relationship management (CRM) software, Salesforce is likely to pop in your head. The San Francisco-based software giant is synonymous with CRM, just as Kleenex is for facial tissues. That's for a good reason; Salesforce has dominated the industry since popularizing the ...
How You Can Use Lead Scoring to Explode Sales and Automate Every Stage of the Customer Lifecycle
Employing a lead scoring model is revolutionary by itself. You’re doing something that once required extensive human attention, but now you’re automating it. This adds massive value. And you’re building a system with a set of rules instead of relying on "well-I-reckon" gut calls. Again, the value ...
Google Is Killing Third-Party Cookies: What Does It Mean?
Be honest. Did you roll your eyes a bit before clicking through to read this article? A little part of you probably thought it was clickbait. Just another website sensationalizing things for clicks? Or did your heart sink a little? Here we go again with the next Mobilegeddon. Well, there could ...
Marketing Attribution – Multi-Touch ROAS Models Explained, Tools Reviewed, Dilemmas Answered
Quick Links What Exactly Is Marketing Attribution Who Needs Marketing Attribution and Why Key Terms to Understand for Marketing Attribution Multi-Touch Attribution, Touchpoints, Conversion Values What Are Lookback Windows? What are Look-Forward Windows? How Do UTM ...
Grab Your Crayons, This Is Going To Be Amazing!
As we all wrestle with our new normal, we thought it might be nice to take a break. So, we made an Amazing Coloring Book! There's coloring, there's a puzzle, there's a paper airplane (sorry in advance if you get nailed in the face with it), but more importantly, it may give you that much ...
What Is Marketing Operations and How Do You Hire the Best People for the Job
Quick Links What Is Marketing Operations? Need A Dedicated Marketing Ops Pro? Marketing Operations Role Marketing Operations Managers Areas Of Expertise Sample Profiles Salary Expectations The Marketing Operations Role How To Hire Hiring & Training Find Great ...
