Google Optimize is saying goodbye, but we’ve got you covered. Dive into our guide comparing the top A/B testing tools of 2023 based on key criteria. Discover your perfect alternative in this digital evolution.
Optimizing Your MOPs Team: 5 Key CDP Strategies for Eliminating Disconnects
Discover five key strategies to leverage the power of Customer Data Platforms (CDPs) to eliminate disconnects and streamline your Marketing Operations (MOPs) for better efficiency and results.
Empower Your CDP Strategy: Introducing the Segment Owner Role for Results and Accountability
Discover the importance of the Segment Owner role in maximizing the value of your Customer Data Platform (CDP) strategy. Learn about the responsibilities, key stakeholders, and common pitfalls to avoid when implementing Segment. Ensure your team is aligned and accountable for driving results with a dedicated Segment Owner.
User-Agent Parsing in Amplitude Classic vs. Actions for Segment: Avoiding Data Discrepancies
Avoid data discrepancies by learning the differences in user-agent parsing between Amplitude Classic and Amplitude Actions for Segment. Discover how to ensure accurate reporting and insights, and optimize your marketing analytics.
Mixpanel vs. Amplitude: Complete Guide and Comparison
Mixpanel vs. Amplitude: The two tools are more & more similar, but first started with a different focus in mind. Which one is best for what?
GA4 Alternatives: Switching from GA4 to the 5 Best Alternative Analytics Tools
While Google Analytics is an essential tool for tracking website visitors, it lacks many functionalities. Explore our list of the 5 best GA4 alternatives.
How to Build Your Marketing Stack with Jon Miller, Adam Grecco, and Dan McGaw
Martech legends Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, join to talk about the must-know trends and strategies you’ll need to withstand the tumultuous year to come, and even continue to drive growth.
Marketing Stack Trends for 2023: Win Big & Boost Revenue (Even in Turbulent Times)
Dan McGaw and fellow industry leaders discuss the most important stack trends you must consider to win big and boost revenues in the coming year.
Reverse ETL: What Is It, How It Works & Recommended Tools
Learn what reverse ETL is, how it works, and why it is an excellent solution to make your data easily accessible to everyone who needs it.
Amplitude vs. GA4 Comparison: Tracking, UX, Integrations & Pricing
Is Google Analytics 4 or Amplitude better? Read this blog post in which we compare their identity tracking, reporting, UX, integrations, cost, and more.
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