Mixpanel vs. Amplitude: The two tools are more & more similar, but first started with a different focus in mind. Which one is best for what?
While Google Analytics is an essential tool for tracking website visitors, it lacks many functionalities. Explore our list of the 5 best GA4 alternatives.
Martech legends Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, join to talk about the must-know trends and strategies you’ll need to withstand the tumultuous year to come, and even continue to drive growth.
Dan McGaw and fellow industry leaders discuss the most important stack trends you must consider to win big and boost revenues in the coming year.
Learn what reverse ETL is, how it works, and why it is an excellent solution to make your data easily accessible to everyone who needs it.
Is Google Analytics 4 or Amplitude better? Read this blog post in which we compare their identity tracking, reporting, UX, integrations, cost, and more.
Scott Brinker, VP of Platform and Ecosystem at HubSpot gives us an inside look into HubSpot’s partner strategies, and how they’ve built a dominant martech ecosystem.
Struggling with understating what’s driving growth? Learn why and how to send marketing attribution data to your product analytics tool.
David Zucker, CMO at Perdue Farms, shares how the century-old company is utilizing partnerships, innovation, and strategic testing to drive the future of B2B and D2C e-commerce.
Dan Waldschmidt, CRO of Panzura, shares how he’s tracking and improving efficiency and effort to explode his growth.