Doing funnel analysis and finding revenue leaks used to take days. A data analyst would pull reports, cross-reference dashboards, build funnels manually, and eventually surface a list of suspects. By the time you had answers a couple of weeks may have passed. That is changing fast. AI tools ...
How We Improved Ad Conversion Match Rates by Enriching HubSpot Lifecycle Data
Executive Summary – What You’ll Learn Using server-side conversions without client-side context What to do to enrich server-side ad conversion events Example of enrichment using Google Tag Manager and HubSpot Forms How this data can then be used in CDP to improve ad platform match ...
Mixpanel vs. Amplitude: Complete Guide and Comparison
Mixpanel and Amplitude are two of the most widely used product analytics platforms for understanding how users interact with digital products. Both platforms use event-based tracking to analyze user behavior, but they differ in areas such as reporting depth, experimentation capabilities, pricing ...
The Elevator Ride That Changed How I Run Growth – VICE Framework
11 years ago, I sat paralyzed, staring at my MacBook at WeWork on a chilly day in San Francisco. My screen lit up with a Google Sheet listing new marketing ideas for next year's annual marketing plan. The finalized plan and timelines were due to leadership in 3 days. Weeks earlier, the marketing ...
How to Build a Martech Stack Diagram using Stack Builder
What You’ll Learn How to scan your site and auto-detect your martech tools How to turn that list into a clean martech stack diagram How to map data flows so you can see how customer data moves How to spot gaps, overlaps, and tools to consolidate How Stack Builder ...
What Most Companies Get Wrong When Choosing a CDP
CDP Selection Guide: How to Avoid the Expensive Mistakes Selecting a CDP is a high-stakes call. It affects your entire stack, your team’s workflow, and the quality of every decision you make. The wrong choice slows marketing down, burns budget, and forces you into manual workarounds. The right one ...
How to Build a Single Customer View That Stops Marketing Waste
Executive Summary - What You’ll Learn Why fractured customer data kills ROI and personalisation. What a “golden record” or single customer view actually is, and how it fixes wasted spend. The tradeoffs between deterministic and probabilistic identity resolution. How to ...
From Warehouse to Action: What Is Reverse ETL and Why It Matters
Your warehouse holds some of the most valuable customer data in your business. But for many companies, it only supports reporting. Sometimes it becomes a storage layer where important information sits unused. If you invest six figures in a warehouse, it shouldn’t be a cost center. It should ...
Enhanced Cross-Channel Engagement Strategy with Segment, Braze, & Amplitude
Learn how to orchestrate customer engagement across Twilio Segment, Braze, and Amplitude—focusing on what to do in each platform and why. Built for marketers and product teams already using these tools, this guide outlines best practices for audience building, assigning platform ownership, ...
A CMO’s Guide to Fixing Martech Stack Bloat, Permanently
Stacks don’t get bloated because marketers are careless. They get bloated because someone’s trying to solve the problem right in front of them. Need to launch faster? Add a tool. Need to track something new? Add a platform. Trying to keep up with growth? Plug in another solution. Each new tool ...
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