If you want to nail your strategy, build a revenue machine and take your sales to the next level - it's time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that's making their wildly ambitious revenue goals a reality.


2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack.
In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, as they discuss the most important tech stack trends you must consider to win big and boost revenues in 2023.
Read the blog post summary write-up for this episode.
It’s no secret that the marketing technology landscape is constantly evolving. Driving growth in a tumultuous economy with your marketing technology investments will be critical. With consolidation happening all over the place, and major innovations in AI and first-party data, are you wondering what’s next?
Main Takeaways:
- Which tech stack trends you should be aware of
- How will the first-party revolution change your marketing
- How to maximize your tech stack capabilities to reach revenue goals
- How to mitigate the risk of future budgetary cuts
- What are the key roles you should have on your team
Dan’s Top Tools for 2023:
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.


HubSpot's integration ecosystem is so robust, some would say it’s the center of gravity in the martech landscape. Why? Integrations & partnerships. HubSpot has played the long game by organically building a tightly integrated platform and tool ecosystem to deliver value for its customers and partners.
“Building an ecosystem is hard,” says Scott Brinker, VP of Platform and Ecosystem at Hubspot, “you got to think bigger than just the marketplace.”
Listen as Scott and Dan dive deep into the inner workings of HubSpot’s partner strategies, and how those strategies have led them to create a dominant martech platform.
Main Takeaways:
- How good platform partners are the backbone of building a top-tier martech ecosystem
- Why plug-and-play integration is key to Business success
- How HubSpot attracts and chooses their partners
Dan’s Top Tools:
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.


- The value of investing in training and enablement
- Building community into your strategy and tech stack
- Keeping a smooth-flowing tech stack with RevOps


- How Perdue finds success through making their partners successful
- How to be innovative while staying smart
- How Perdue utilizes their D2C business to reduce risks for the company


- How Dan drove 480% growth
- Lessons learned from Dan's tech stack
- Creating the ultimate customer experience by paying attention to small details


- Emphasizing the importance of incrementality testing for optimizing ad spend and minimizing cannibalization of organic traffic.
- The value of combining various testing methods, such as canary testing and multivariate testing, for optimal results.
- Utilizing heat mapping tools like Hotjar and Full Story to gather qualitative data and enhance the customer experience, ultimately leading to increased conversions.
- The significance of alignment and collaboration between different teams, such as product marketing and consumer insights, for a seamless user journey.
- Employing analytics tools like Amplitude and Google Analytics to track user experience and understand audience behavior.
- Rockerbox: Multi-touch attribution tool
- Hotjar: Heat mapping and user behavior analysis tool
- Full Story: User experience analytics and heat mapping
- Amplitude: Product and web analytics platform
- Google Analytics: Comprehensive website analytics tool


- How quarterly themes help align your teams and connect with your audience
- How he’s measuring meaningful pipeline velocity
- The free tool Grant’s using to mature prospects into customers


- Why Peep calls qualitative data “king”
- Why and how he’s turning prospects away that don’t meet his ideal profile
- How he’s using strategy to keep a lean stack


- Aaron’s takeaways from his time at Zappos
- How he creates the ultimate value for Thistle users
- How to best use and collect customer feedback


- Why multi-threading works and how you should use it
- How and why value matters most, and hacks die every time
- How attribution is triangulation, not always science


- Why strategy is critical and how to improve yours
- How to avoid the common failure of gathering biased data from your customers
- How to use dashboards to track the success


- Why every company should be jumping on RevOps
- Scott’s modern and cohesive approach to the data stack
- How Syncari is using technographic data to stay on top
- Is The Modern Data Stack Overhyped? by nullQueries
- Use Technographic Data To Build Powerful Audiences and Crush Lead Generation by Logan Kelly


- How Mailshake became a marketing-forward company
- A look at Dark social and what it means
- How leadership will need to change its approach to marketing as it continues to evolve and become more prevalent.


- What product intelligence means and how they’re tracking it.
- Why Amplitude's product lead growth strategy works for them.
- How Justin built a stack that helps his team meet their goals.


- The stack he’s built to collect and use data
- Strategies he uses to keep a functional stack in times of growth


- Strategies for community building and engagement.
- Why do they use the OODA loop to inform their experimentation framework.
- The stack they're using in the process.






- A solid marketing strategy is essential for success.
- Analyzing social sentiment is an important part of understanding how the public perceives your brand.
- Small businesses face more tangible pain and challenges than large businesses, and a sound strategy is essential for success.
















- The importance of unification in delivering personalized content to customers
- How to avoid silos and messy CRMs in your tech stack
- Why the "death of the cookie" may not be as impactful as initially thought





