Roland Smart is a fellow tech stack nerd. He’s currently the CMO of Product School, the global leader in product management training. They secured $25 million in investment in 2021 and are forecasting significant growth in the next few years. Roland’s all about building a solid foundation so that his stack can support the company’s growth. He’s got amazing insights into building community with your stack and how personalization can go a long way to connect with your customers.
Keep the Stack Simple with Casey Armstrong
This week we catch up with Casey Armstong, CMO of ShipBob. ShipBob is a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands and they’re absolutely killing it, currently valued at a billion dollars. We dive into the stack that’s behind their success and Casey’s approach of keeping the stack simple — avoiding the mess of a bloated and cumbersome tech stack and potential stackpocalypse.
Segment Functions: Use Cases for Integrating with Unsupported Systems
Segment Functions main purpose is to bridge the gap between different tools in your tech stack. Connect unsupported systems using your own custom Javascript.
Segment Personas and Use Cases for Marketing: Increase Your ROI w/ Segment Platform
Segment Personas is a powerful data migration tool that can pull personalized data from different sources and push it to marketing & advertising platforms.
Custom Marketo and Segment Integration: Steps, Considerations & Pitfalls
In this post, we’re going to cover the difficulties an McGaw.io client faced when trying to integrate Marketo with Segment. We’ll talk about how we helped them make their launch dates and how we overcame issues that confused even the Segment support team.
GTM vs. Segment, or GTM with Segment? How the Tools Compare, and the Best Way to Integrate Them
GTM is the organizer of events and triggers, Segment is the hub and dispatcher of data across platforms. Learn how the tools compare + tips for integration.
Consent Management Solution: Why and How We Implement It with Segment and GTM Combined
Every serious marketing website should implement a consent management system that gives users control over the tools in use for tracking data.
Top Marketing Analytics Trends You Should Watch in 2022 and 2023
Explore upcoming marketing analytics trends and their effect on measuring and maximizing your marketing efforts in 2022, 2023 and beyond.
Building a Product Marketing Gold Standard Through Collaboration with Aygun Suleymanova
Product marketing is a function that sits at the center of the ven diagram when you want to build a successful product. From creating a product positioning in Google Docs, to the product wiki’s in Confluence to enable sales or tracking how product features are actually being used in Metabase. Aygun Suleymanova, VP of Product Marketing at Datadog shares how she is enabling their teams to crush their revenue goals.
How to Build an A/B Testing Framework: Our VICE Framework Revealed (+ Free Template)
Learn how our in-house A/B testing framework can help you improve your conversions. Get the free template for Velocity, Impact, Confidence, Ease.
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