Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack. As VP of Sales and Marketing, Martin Link is focused on building a lean and efficient stack to drive revenue. He’s a big believer in always clearly identifying a problem before finding a martech solution to avoid building a bloated and cumbersome stack.

Robokiller is a mobile app that blocks annoying spam calls and telemarketers. As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue. She wants the martech world to give mobile more love. She advocates for tools like AppsFlyer, Leanplum and her personal favorite Looker to optimize the mobile tech stack. In this episode, she also shares her insights on mobile attribution, direct mail and how Robokiller learned the hard way why load testing is so crucial.

Sprinklr is a unified customer experience management platform that uses AI to create insight-driven strategies. They’re crushing it with revenues over $400 million and managed to grow 10, 20, and even 30 percent in recent years. In this episode, Sprinklr’s VP of Demand Jared Gardner shares how unification is the part of his stack that’s getting him most jazzed at the moment. By routing data into one centralized location to be analyzed, Jared shares how he’s able to deliver highly personalized content to customers.

Roland Smart is a fellow tech stack nerd. He’s currently the CMO of Product School, the global leader in product management training. They secured $25 million in investment in 2021 and are forecasting significant growth in the next few years. Roland’s all about building a solid foundation so that his stack can support the company’s growth. He’s got amazing insights into building community with your stack and how personalization can go a long way to connect with your customers.

This week we catch up with Casey Armstong, CMO of ShipBob. ShipBob is a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands and they’re absolutely killing it, currently valued at a billion dollars. We dive into the stack that’s behind their success and Casey’s approach of keeping the stack simple ⁠— avoiding the mess of a bloated and cumbersome tech stack and potential stackpocalypse.