ClickBank is an e-commerce platform and affiliate marketing platform. They operate in both the B2B and D2C worlds. That means their stack has got some extra pieces to make sure both sides run smoothly and connect seamlessly. Spud Rule is ClickBank’s Director of Marketing. He joins us to share all of the tools they’re using and how they work together.
This product marketing tech stack guide offers insights into the specific product marketing tools we’ve selected and integrated for our amazing clients.
Jon Miller doesn’t believe in the marketing-generated pipeline. Jon swears by “account-based marketing and dynamic advertising” as an alternative to cookies.
He says every sale, no matter the origin, has been touched by marketing. Jon’s emphasis on the marketing strategy demands an impressive stack, and today he joins to share what that stack is and how it works.
For nearly 25 years, Milestone has worked with companies to better create, organize and amplify their online presence. With a heavy focus on SEO strategies and top-tier content, they provide companies with the tools and ideas they need for growth. Erik Newton is their VP of Marketing and has an impressive history in the game. Today, Erik teaches us some proven strategies about keeping current in the fast-changing SEO world and the tools that help him do it.
Collibra is a data intelligence platform that helps companies accelerate digital business transformation. They’re a martech powerhouse that’s used accross the globe. VP of Marketing Operations Justin Sharaf joins to share his strategies for building an efficient stack that drives revenue. Justin’s experience has led him to develop some hard and fast rules such as built-in overlap and starting with best in class.
Plannuh is a marketing performance planning platform; it’s another SaaS tool that’s killing the spreadsheet. We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at IBM and spent over a decade at Nuance Communications before founding Plannuh. He’s got amazing insights about the stack’s security vulnerabilities, complex implementation, campaign management and his predictions on the future of the stack.
FlowHub is a cannabis retail management platform, offering point of sale, compliance management and inventory tracking software. The weed industry is booming; sales hit 25 billion in the US in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth. She’s also doing brilliant personal touches like luring dispensaries in with cookies and swag to drive revenue for FlowHub, along with using tools like Craft CMS, Autopilot, Looker, Salesforce and Google Optimize.
Mixpanel or Amplitude identity resolution methods — which one is better? Learn what we picked in Explore our comparison of Amplitude and Mixpanel’s ID merge abilities.
Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack. As VP of Sales and Marketing, Martin Link is focused on building a lean and efficient stack to drive revenue. He’s a big believer in always clearly identifying a problem before finding a martech solution to avoid building a bloated and cumbersome stack.
Adobe Analytics or Amplitude? Compare the two most exciting event analytics platforms on the market, choose the right foundation for your MarTech stack.