All employees dread the moment their boss walks into the office and says, “The auditors are coming.” The phrase strikes fear and panic into the hearts of corporate managers and administrative team members alike. But why? The main reason seems to be that the term “audit” is typically associated with ...
How to Zoom into your reports on Mixpanel
When you use a tool for years, you tend to get comfortable with it. You've been there, done that. So when a feature surprises you, a feature that has been there for a long time, you make sure others know about it. No matter how small it is. I work in Mixpanel for 1-2 hours a day. If I am deep ...
Activation Metrics: The Real Measure of Startup Success?
If you run a digital company, particularly one engaged in SaaS or a subscription business, the line between somebody being a prospect and a customer is not always clearly drawn. If you’re involved in a startup, it’s easy to get excited when every visitor to your website seems to be signing up for ...
A Guide to Getting Started with A/B Testing
If your skills lie in creative marketing and knowing what it takes to draw in the leads, lure them down the funnel, convert them and keep them coming back, a term like A/B testing probably excites you about as much as a line of computer code. In other words, you see it as something for the website ...
How to Create a Lead Generating Content Marketing Strategy
Do you have a clear, repeatable strategy for converting readers into customers? Do you have a lead generating content strategy? I (Dan McGaw) built the marketing and analytics agency McGaw.io after learning content strategy and analytics from Neil Patel while working as the Head of Marketing at ...
Why Predictive Analytics Is Losing Steam (And What To Do About It Before It’s Too Late)
Predictive analytics sounds like every marketer’s dream come true. The premise is simple: look at past behavior and performance as an indicator of future behavior and performance, and react accordingly. It’s neat, tidy and predictable – just the way we like it. But there’s a major problem inherent ...
Clash of the Funnel Analytics Titans: Kissmetrics vs Mixpanel
When two or three products have the lion’s share of the market, everybody has an opinion about which one is the best. Coke vs Pepsi, Google vs Apple … the list goes on. While Kissmetrics and Mixpanel won’t be the subject of passionate position-taking among the general population, product people ...
4 Things You Have To Track Using UTM Codes
If you’re looking for ways to get more out of Google Analytics, and you’re not afraid of getting your hands dirty with some more advanced tips and strategies, you’ll want to know how to get the most out of UTM tracking. In this article, we’ll be taking a look at four of the “must have” things to ...
12 Ways To Drive Up Your Email Marketing ROI
Despite prophecies that email is dying, it’s actually growing - there’ll be another billion email accounts by 2019. (*) Note: Includes both Business and Consumer Email users. SourceAnd it’s getting more vital to business, not less. In 2015, 60% of marketers said email was core to their ...
The Dummies’ Guide To UTM Tracking For Google Analytics
UTM tracking offers an unparalleled level of accuracy and detail when you’re tracking your traffic. You can track traffic from multiple sources and display the results in Google’s free and familiar Google Analytics dashboard. The level of detail would be impressive from a paid tool: set up UTM ...
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