I'm going to say something crazy! Your Marketing Operations (MOPs) team is not doing enough. Wait, don't leave! We all know MOPs teams are some of the hardest working people in the business, but all of that talent and dedication is being held back by the silos currently built ...
User-Agent Parsing in Amplitude Classic vs. Actions for Segment: Avoiding Data Discrepancies
When it comes to understanding visitor behavior on your website or mobile app, user-agent data certainly can provide valuable insights into the technical components of their interactions. However, user-agent data is sometimes parsed differently between systems, causing variation in how that data ...
GA4 Alternatives for 2026: 10 Best Analytics Tools Compared
The best GA4 alternatives fall into three categories. For product analytics, use Mixpanel or Amplitude. For enterprise, Adobe Analytics. For privacy-first web analytics, Matomo, Plausible, or Fathom Analytics. Heap (now Heap by Contentsquare), Kissmetrics, PostHog, and Umami round out the options ...
How to Build Your Marketing Stack with Jon Miller and Adam Grecco
Listen to this episode on 2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam ...
Marketing Stack Trends for 2023: Win Big & Boost Revenue (Even in Turbulent Times)
The craziness of 2020 led to a massive COVID-19 bubble in the proceeding years. In 2022, the stock market took a slide, inflation went up. And we're in a recession, but not really in a recession. The bottom line is budgets are getting cut, and marketers need to channel their inner minimalist and ...
Reverse ETL: What Is It, How It Works & Recommended Tools
Key Takeaways Operationalizing data through the reverse ETL process enables real-time decision-making, increased collaboration between departments, and streamlined workflows. Reverse ETL can help business users get the data they need without relying on engineering resources, making it easier ...
Amplitude vs. GA4 Comparison: Tracking, UX, Integrations & Pricing
Google Analytics is a household name in web analytics. But with Google Analytics 4 (GA4) on the horizon and Universal Analytics (UA) on the way out, Google is pushing forward into event-based analytics and product analytics. Contents Product Analytics vs. Marketing Analytics Round 1: ...
How B2B Partnerships Scaled HubSpot with Scott Brinker
Listen to this episode on “Building an ecosystem is hard... You got to think bigger than just the marketplace.” In this episode, Scott Brinker, VP of Platform Ecosystem at HubSpot, dives deep into the inner workings of HubSpot’s partner strategies, how they have led ...
Why You Need Marketing Attribution Data in Your Product Analytics Tool
Understanding the number of website visitors you get from each marketing channel is easy. You can install free analytics software like Google Analytics on your website, and it will give you that information out of the box. Contents Why Having Marketing Attribution Data Is Critical ...
Leveraging the B2B Community for Next-Level Growth with Jack Foster
Listen to this episode on In the past, learning and training were often seen as tedious tasks, something that employees had to do rather than something that could drive growth. However, the shift in the market, especially with the rise of ...
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