Digital teams look to analytics to tell them what users are actually doing on the site. Most of the time a simple Pageview tag won’t do the trick for defining all the user actions. For this purpose, we need to add Event tags to the site to be able to understand all the user actions and how the site ...
Google Analytics Implementation through Google Tag Manager
Google Analytics (GA) is the most used analytics system on the web, so most companies are using it or have used it in the past. In our years of experience as analytics experts, we’ve found that most companies have implementation issues with Google Analytics, and many of those issues can be fixed ...
How to use UTMs when distributing your content marketing
So you’ve written an amazing piece of content. You’re ready to unleash it upon an unsuspecting world and start reaping the benefits of shares, tweets, likes and other social signals. But how can you be sure your marketing your content effectively? You know which channels work best, but how do you ...
My Time at McGaw.io
Traditionally, when you think about an employee leaving an organization, there are a few things that are common place: two weeks notice, a transition plan, and an exit interview. Now, if the name of the consultancy didn’t give it away, McGaw.io is anything but your traditional organization - which ...
How to use UTMs to track the effectiveness of your emails
If you’re in marketing or sales, you have probably managed a lot of email marketing campaigns. And you've also likely viewed your Google Analytics data many times. But do you know how to make the most of the data from your campaigns and Google Analytics? Do you know how to compare data from your ...
36 Analytics Predictions for 2017
Over the years I have had a lot of experience working in and with analytics companies. Some folks know me from when I was the head of marketing at Kissmetrics, while others know me from being the badass who runs McGaw.io. Even after all this time and experience, I know I am not the smartest person ...
3 Things to watch out for when AB testing an AngularJS app
Creating A/B tests is a lot of fun, and the excitement is compounded by the value your company can get out of a successful testing program. Our team gets to work on a lot of A/B tests across multiple tools and multiple web stacks. Which means that we’ve seen a few cases where things can go ...
Conversion Rate Optimization for Dummies
CRO, better known as conversion rate optimization, is a process aimed at increasing the revenue generated by your website. However, in practice it can also be performed on any metric that your business deems important. CRO is the systematic testing and analysis of how certain pages and page ...
Avoiding Two Major Mailchimp Template Mistakes
When it comes to designing good looking HTML emails, Mailchimp’s easy to use drag and drop WYSIWYG editor leads the pack. They’ve done such a good job that they’ve effectively eliminated the need to work with a developer when creating customized emails. (I’m sure you remember when no developer meant ...
14 Reasons to Get Your Website Audited and Love It
All employees dread the moment their boss walks into the office and says, “The auditors are coming.” The phrase strikes fear and panic into the hearts of corporate managers and administrative team members alike. But why? The main reason seems to be that the term “audit” is typically associated with ...
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