From the beginning, McGaw.io’s mission has been to help our clients realize their customer data is their most valuable asset. We’ve always found new ways to deliver measurable results through custom data tracking, marketing infrastructure, marketing automation, personalization, or full customer journey optimization. As we’ve evolved, our team has focused on giving customers the right […]
You Thought Effin Amazing Was Cool? Wait Till You Meet McGaw.io
It was just before Thanksgiving in 2014, and my wife came to me and said, “Your investors give us enough to eat ramen, and I want a nice Christmas for the kids, go do some consulting!” This was after I had left Kissmetrics to focus on my startup Fuelzee, and before I thought Effin Amazing or McGaw.io would exist.
HubSpot vs. WordPress: An Expert CMS Comparison for Marketers
WordPress & HubSpot are the most prominent leaders in CMS. To help users pick the right platform we’ve created a thorough HubSpot vs. WordPress comparison.
What Is a Customer Data Platform (CDP)
CDP definition by tech stack consultants. Learn the types, popular solutions, the data CDPs can handle, who needs one, and how to implement.
How to build an AB testing framework – Our VICE Framework Revealed
A/B testing is the fastest, easiest, & most cost-effective way to discover how to drive more traffic, generate more leads, & create more sales. Learn more.
How to Choose the Best Marketing Technology Agency
There are big advantages of hiring a marketing technology agency over building a stack in-house. Find the best MarTech consultancy with this guide.
HubSpot vs. Salesforce – CRM Comparison
For organizations looking to answer the Hubspot vs Salesforce question, here’s an ultimate comparison guide that will help!
How You Can Use Lead Scoring to Explode Sales and Automate Every Stage of the Customer Lifecycle
Lead scoring once required extensive human attention, but now you can automate it. This adds massive value. Learn how in our in-depth guide.
Google Is Killing Third-Party Cookies: What Does It Mean?
Efforts are in motion to kill the third-party web cookies and cookie-based advertising. Those who pivot and adapt their marketing strategies will win.
Marketing Attribution – Multi-Touch ROAS Models Explained, Tools Reviewed, Dilemmas Answered
Marketing attribution gives directional data for ROAS decisions. Who needs it and why? What are lookback and look-forward windows? How do the different MTA models work? Which attribution tools are best? Does attribution help with ad optimization? What are the alternatives? | Answers by Dan McGaw, CEO at McGaw.
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