Listen to this episode on Monster Lead Group is a data-driven direct mail company and marketing & sales technology developer. They work with clients in financial services and the mortgage industry. Mail is likely not the first thing you ...
Amplitude vs. Adobe Analytics: Make the Right Choice
Choosing the best analytics tool is not easy. It is at the core of your MarTech stack, and your marketing decisions are rooted in it.We have already picked the best tool from the Amplitude and MixPanel comparison. As a technology partner of Amplitude, we’ll now also compare Amplitude to Adobe ...
Optimizing a Mobile Tech Stack with Giulia Porter
Listen to this episode on Robokiller is a mobile app that blocks annoying spam calls and telemarketers. Giulia Porter, VP of Marketing at Robokiller, focuses on creating an efficient mobile tech stack that drives revenue. Before ...
How to Ask the Right Analytics Questions: Framework & Real-Life Examples
Data analytics involves analyzing data to make conclusions. But if you don’t ask the right questions, you’ll meander and waste time. The right questions are specific and focused. With anything different than that, you’ll be reporting without a target, and you’ll be more likely to miss your ROI ...
Customer Data: A Unified Taxonomy with Jared Gardner
Listen to this episode on Marketing technology is crucial in driving revenue and creating personalized customer experiences. Companies constantly seek ways to optimize their tech stacks and leverage data to gain a competitive edge. In ...
Building a Solid Foundation with Roland Smart
Listen to this episode on Uncover the tech stack that’s driving the growth of Product School. They’re the global leader in product management training and secured $25 million in investment in 2021. Roland Smart, Chief Marketing Officer ...
Keep the Stack Simple with Casey Armstrong
Listen to this episode on In this episode, we deeply dive into the tech stack behind the success of ShipBob, a global shipping fulfillment solution for e-commerce, direct-to-consumer, and B2B brands. Casey Armstrong, Chief Marketing ...
Segment Functions: Use Cases for Integrating with Unsupported Systems
Segment is a powerful CDP with a variety of features. If you use a lot of tools, you’ll be delighted to find it has hundreds of platform integrations available right out of the box. It can integrate with popular solutions in your Martech stack like Google Analytics, Facebook Ads, Hubspot, ...
Segment Personas and Use Cases for Marketing: Increase Your ROI w/ Segment Platform
In the era of digital transformation, data is one of the most valuable assets that an organization can have. But what happens to all this information?Seagate Technology surveyed 1,500 business leaders and found two-thirds (68%) of their data end up unused. While companies have impressive data ...
Custom Marketo and Segment Integration: Steps, Considerations & Pitfalls
The argument for tech stacks is simple: take your inconsistent, all-in-one solutions, replace them with the absolute best tools for each function, and then stitch them together. That’s of course an oversimplification, but the general idea remains.If your martech stack is essentially just an amalgam ...
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- …
- 15
- Next Page »