From the beginning, McGaw.io’s mission has been to help our clients realize their customer data is their most valuable asset. We’ve always found new ways to deliver measurable results through custom data tracking, marketing infrastructure, marketing automation, personalization, or full customer journey optimization. As we’ve evolved, our team has focused on giving customers the right […]
It was just before Thanksgiving in 2014, and my wife came to me and said, “Your investors give us enough to eat ramen, and I want a nice Christmas for the kids, go do some consulting!” This was after I had left Kissmetrics to focus on my startup Fuelzee, and before I thought Effin Amazing or McGaw.io would exist.
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Marketing attribution gives directional data for ROAS decisions. Who needs it and why? What are lookback and look-forward windows? How do the different MTA models work? Which attribution tools are best? Does attribution help with ad optimization? What are the alternatives? | Answers by Dan McGaw, CEO at McGaw.