Listen to this episode on This week, we turn to a martech powerhouse to learn the best strategies for building a stack from the best. Collibra is a data intelligence leader with a multi-use platform that’s used around the globe. Justin ...
Death of the Spreadsheet with Peter Mahoney
Listen to this episode on Plannuh is a marketing performance planning platform. It's a system for building, managing, and optimizing marketing plans, and it’s another SaaS tool that’s killing the spreadsheet. Peter Mahoney, CEO and ...
Organic Content Marketing with Anne Fleshman
Listen to this episode on FlowHub is a cannabis retail management platform offering point-of-sale software, compliance management, and inventory tracking software. FlowHub has profited off record-breaking weed sales in recent years—hitting ...
Amplitude or Mixpanel ID Merge: Which One Works Better?
How do you identify a user that interacts with your website multiple times? Prior to identification under a single multi-touch profile, the user will generate an “anonymousID” and a “deviceID”, and things get complicated when an iosID and androidID also enters the picture. As a marketer, your ...
Building a Lean Stack with Martin Link
Listen to this episode on Monster Lead Group is a data-driven direct mail company and marketing & sales technology developer. They work with clients in financial services and the mortgage industry. Mail is likely not the first thing you ...
Amplitude vs. Adobe Analytics: Make the Right Choice
Choosing the best analytics tool is not easy. It is at the core of your MarTech stack, and your marketing decisions are rooted in it.We have already picked the best tool from the Amplitude and MixPanel comparison. As a technology partner of Amplitude, we’ll now also compare Amplitude to Adobe ...
Optimizing a Mobile Tech Stack with Giulia Porter
Listen to this episode on Robokiller is a mobile app that blocks annoying spam calls and telemarketers. Giulia Porter, VP of Marketing at Robokiller, focuses on creating an efficient mobile tech stack that drives revenue. Before ...
How to Ask the Right Analytics Questions: Framework & Real-Life Examples
Data analytics involves analyzing data to make conclusions. But if you don’t ask the right questions, you’ll meander and waste time. The right questions are specific and focused. With anything different than that, you’ll be reporting without a target, and you’ll be more likely to miss your ROI ...
Customer Data: A Unified Taxonomy with Jared Gardner
Listen to this episode on Marketing technology is crucial in driving revenue and creating personalized customer experiences. Companies constantly seek ways to optimize their tech stacks and leverage data to gain a competitive edge. In ...
Building a Solid Foundation with Roland Smart
Listen to this episode on Uncover the tech stack that’s driving the growth of Product School. They’re the global leader in product management training and secured $25 million in investment in 2021. Roland Smart, Chief Marketing Officer ...
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