Data driven marketing carries major advantages for marketers and their organizations. The business case for it is well reported - better leads, faster, more accurate content and media targeting, and a companywide 10% to 20% ROI increase. So with all these obvious advantages, everyone’s doing it. ...
The one ROI tracking rule that rules them all
Tracking ROI for anything can be a hairy mess. I know it is supposed to be simple. All you have to understand is, how much money went into a project and how much money came back from the project, and there you go, you have your ROI percentage. Right, it's just that simple, lol. Well, it ...
Going from 0 – 3851 Instagram followers in 37 days!
For five weeks, I had an alter ego on Instagram, and he was a real snake. Not just any snake, but an eight foot long Egyptian King Cobra named Elvis. After a storm caused some water damage to his enclosure, Elvis escaped from Mike Kennedy’s Dragon Ranch Preserve. His escape was all over the local ...
This Non-CRM helped me make $246,000 from my personal network
As an entrepreneur, public speaker, and all around loud mouth, I meet a lot of folks, some of whom are important and some who are not. Many of these individuals are important to me personally, but not everyone is created equal when it comes to my business. Using a standard CRM, I can only treat ...
How to Choose a Heatmapping Tool for Your Website
What’s the first thing that springs to mind when you see or hear the term “heatmapping”? If heatmapping conjures up the image of a weatherman pointing out the best locations for a suntan this weekend, this post is for you. A few minutes reading and you will know exactly what a heat map is. You’ll ...
Mixpanel launches predict; what does this predict tool mean?
Well, this morning was rather interesting, lol. I see a post on VentureBeat saying that Mixpanel has launched a new Predict feature. Of course I go to Mixpanel to see this rad new feature, but it is nowhere to be found. I was bummed; WTF (where) is it? Soon after all this, I get an email from ...
A/B Testing Guide: How to Set Up & Run Tests
A/B testing compares two versions of a webpage or app to see which variation performs better. You show version A to one group of visitors and version B to another, then measure which drives more conversions. This is the fastest way to optimize marketing performance without guessing. Today's A/B ...
How to Get Started with Choosing Web, Mobile and Marketing Analytics Software
If there is one major advantage that digital commerce has brought to just about every marketplace, it’s the fact that people who are shopping, looking to purchase a service, or in any way planning to spend money online, leave their footprints behind them. It’s for that very reason that web analytics ...
How Changing Our Design Process Doubled Revenue
In 2007, I took a new job at Noble, Inc. As a member of the executive team, we had a lot of success—even during an economic recession—but we kept hitting a revenue ceiling no matter how hard we worked. It took us three years to break through, but when we did, we doubled our revenue while increasing ...
What is a UTM code?
What is a UTM tag and how do you use it? Hey, this is Dan Mcgaw with McGaw.io, and I want to tell you what a UTM is. If you are not familiar with a UTM, all it is a little bit of code you can add to the end of your URLs so you can track them when people come back to your website. Now you are ...
