In less than a decade in business, payment infrastructure service Paddle has surpassed $1B in total revenue through their system. They serve SaaS companies around the globe and have worked hard to reduce tax headaches for their users. In 2022, Andrew Davies joined as CMO to continue on their growth journey. He’s big on listening to his team to make sure the tools they’re using on that journey are the best choices. In this episode, he tells us all about how he runs his team to get the best results out of an efficient and purposeful stack.

Seismic is the industry leader in sales enablement in digital sales engagement solutions. Their enablement cloud has more than 150 tool integrations to help companies scale and simplify their work. They currently have over a million users working with their product to do just that. Given the work Seismic does, Kyle is a huge proponent of enabling your staff. He’ll teach us more about how his stack works together to get the best out of every employee and tool.

ClickBank is an e-commerce platform and affiliate marketing platform. They operate in both the B2B and D2C worlds. That means their stack has got some extra pieces to make sure both sides run smoothly and connect seamlessly. Spud Rule is ClickBank’s Director of Marketing. He joins us to share all of the tools they’re using and how they work together.

Since being founded in 2007, Demandbase has become a top choice for ABM tools. Their suite offers products that are Account Intelligence informed to maximize customer experience. Currently, Jon Miller is CMO at Demandbase and before that he was the founder of both Marketo and Engagio. Given his history, he’s got a lot of knowledge of ABM products, and shares his stack, strategies, and what’s next for the world of martech. One thing he’s super keen about is dynamic advertising. He’s using his stack to nail down where customers are in their non-linear journey and target them with advertising that directly represents them at that moment. Jon shares more about how that works and the tools he’s using along with a wealth of other martech insights.
Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

For nearly 25 years, Milestone has worked with companies to better create, organize and amplify their online presence. With a heavy focus on SEO strategies and top-tier content, they provide companies with the tools and ideas they need for growth. Erik Newton is their VP of Marketing and has an impressive history in the game. Today, Erik teaches us some proven strategies about keeping current in the fast-changing SEO world and the tools that help him do it.

Collibra is a data intelligence platform that helps companies accelerate digital business transformation. They’re a martech powerhouse that’s used accross the globe. VP of Marketing Operations Justin Sharaf joins to share his strategies for building an efficient stack that drives revenue. Justin’s experience has led him to develop some hard and fast rules such as built-in overlap and starting with best in class.

Plannuh is a marketing performance planning platform; it’s another SaaS tool that’s killing the spreadsheet. We catch up with CEO and Founder Peter Mahoney; he’s an absolute powerhouse marketer with incredible experience and knowledge on all things martech. He got his start at IBM and spent over a decade at Nuance Communications before founding Plannuh. He’s got amazing insights about the stack’s security vulnerabilities, complex implementation, campaign management and his predictions on the future of the stack.

FlowHub is a cannabis retail management platform, offering point of sale, compliance management and inventory tracking software. The weed industry is booming; sales hit 25 billion in the US in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth. She’s also doing brilliant personal touches like luring dispensaries in with cookies and swag to drive revenue for FlowHub, along with using tools like Craft CMS, Autopilot, Looker, Salesforce and Google Optimize.