FlowHub is a cannabis retail management platform, offering point of sale, compliance management and inventory tracking software. The weed industry is booming; sales hit 25 billion in the US in 2021. VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth. She’s also doing brilliant personal touches like luring dispensaries in with cookies and swag to drive revenue for FlowHub, along with using tools like Craft CMS, Autopilot, Looker, Salesforce and Google Optimize.
How do you identify a user that interacts with your website multiple times? Prior to identification under a single multi-touch profile, the user will generate an “anonymousID” and a “deviceID”, and things get complicated when an iosID and androidID also enters the picture. As a marketer, your goal here is to resolve these user identities […]
Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology. Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack. As VP of Sales and Marketing, Martin Link is focused on building a lean and efficient stack to drive revenue. He’s a big believer in always clearly identifying a problem before finding a martech solution to avoid building a bloated and cumbersome stack.
Choosing the best analytics tool is not easy. It is at the core of your MarTech stack, and your marketing decisions are rooted in it. We have already picked the best tool from the Amplitude and MixPanel comparison. As a technology partner of Amplitude, we’ll now also compare Amplitude to Adobe Analytics. G2 has picked […]
Robokiller is a mobile app that blocks annoying spam calls and telemarketers. As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue. She wants the martech world to give mobile more love. She advocates for tools like AppsFlyer, Leanplum and her personal favorite Looker to optimize the mobile tech stack. In this episode, she also shares her insights on mobile attribution, direct mail and how Robokiller learned the hard way why load testing is so crucial.
Data analytics involves analyzing data to make conclusions. But if you don’t ask the right questions, you’ll meander and waste time. The right questions are specific and focused. With anything different than that, you’ll be reporting without a target, and you’ll be more likely to miss your ROI targets. Examples of the Right and Wrong […]
Sprinklr is a unified customer experience management platform that uses AI to create insight-driven strategies. They’re crushing it with revenues over $400 million and managed to grow 10, 20, and even 30 percent in recent years. In this episode, Sprinklr’s VP of Demand Jared Gardner shares how unification is the part of his stack that’s getting him most jazzed at the moment. By routing data into one centralized location to be analyzed, Jared shares how he’s able to deliver highly personalized content to customers.
Roland Smart is a fellow tech stack nerd. He’s currently the CMO of Product School, the global leader in product management training. They secured $25 million in investment in 2021 and are forecasting significant growth in the next few years. Roland’s all about building a solid foundation so that his stack can support the company’s growth. He’s got amazing insights into building community with your stack and how personalization can go a long way to connect with your customers.
This week we catch up with Casey Armstong, CMO of ShipBob. ShipBob is a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands and they’re absolutely killing it, currently valued at a billion dollars. We dive into the stack that’s behind their success and Casey’s approach of keeping the stack simple — avoiding the mess of a bloated and cumbersome tech stack and potential stackpocalypse.
If you want to nail your strategy, build a revenue machine, and take your sales to the next level — it’s time to look at your tech stack. Each week host Dan McGaw, CEO, and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are […]