Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. Scott Edmonds, CRO at Syncari, educates us about the importance of rev ops, how he uses technographic data, and a modern data stack.
Find out which eight key usability metrics your product needs to hit to increase the customer experience and help you stay ahead of your competitors.
Mailshake is a sales outreach tool that focuses on keeping things simple without sacrificing power. Founded in 2015, they joined a decently crowded market, so from day one they’ve been focusing on their simplicity and reliability while simultaneously being on top of what’s coming next. Those are the same values Alessandra Colaci, VP of Marketing brings to building her stack. She believes in a lean stack with smart marketing. At Mailshake, that comes easy with Sujan Patel as CEO. She joins us to share more about her approach to standing out in a crowded market, what it’s like to work at a marketing forward company, and her thoughts on how dark social will change marketing in the future.
Google is set to phase out third-party cookies by late 2023. Apple’s already blocked many third-party cookies with updates to its (ITP) feature.
Amplitude has a unique advantage when focusing on product lead growth. That’s because the company is a product intelligence platform. Therefore they use their own product as the main tool for product lead growth. And the strategy is working. Amplitude is a leader in what they do often going head to head with Google Analytics and MixPanel. Justin Bauer is Amplitude’s Chief Product Officer. He joins to share more about the other tools they use to create the ultimate product lead growth martech stack, along with some of their main strategies such as their North Star Metric.
Secret Double Octopus is onto something big. They provide passwordless authentication solutions at the enterprise level. The demand for their service is increasing quickly, which means they need to scale their stack to match that growth. That’s where Horacio Zambrano comes in. He’s the CMO and he was brought on to do just that. Horacio is no stranger to scaling up. He joins to share the stack he uses to bring companies to the next level, the strategies he uses to implement those tools, and some of the various bits of insight he’s learned over his long career of launching and growing tech businesses.
The internet is full of communities, and marketers are catching on to how powerful they can be. That’s why Mighty Networks is attempting to be the go-to platform for companies and brands looking to build and nurture their own. Mighty is now home to over one million online communities. Jane Stecyk is the SVP of Marketing, and interestingly enough, she started her career as a librarian. At Mighty, they use their own tool at the core of their stack. In this episode, Jane tells us all about the stack she uses to integrate their community, how and why they’re prioritizing speed to learning, and their experimentation framework that’s driving conversions.
Read our blog post to learn how to bypass Safari ITP blocking third-party cookies with server-side tagging, first-party tracking, and more tested methods.
In less than a decade in business, payment infrastructure service Paddle has surpassed $1B in total revenue through their system. They serve SaaS companies around the globe and have worked hard to reduce tax headaches for their users. In 2022, Andrew Davies joined as CMO to continue on their growth journey. He’s big on listening to his team to make sure the tools they’re using on that journey are the best choices. In this episode, he tells us all about how he runs his team to get the best results out of an efficient and purposeful stack.
Seismic is the industry leader in sales enablement in digital sales engagement solutions. Their enablement cloud has more than 150 tool integrations to help companies scale and simplify their work. They currently have over a million users working with their product to do just that. Given the work Seismic does, Kyle is a huge proponent of enabling your staff. He’ll teach us more about how his stack works together to get the best out of every employee and tool.