As we all wrestle with our new normal, we thought it might be nice to take a break. So, we made an Amazing Coloring Book! There’s coloring, there’s a puzzle, there’s a paper airplane (sorry in advance if you get nailed in the face with it), but more importantly, it may give you that much […]
Marketing Operations Overview + How to Hire The Best Marketing Ops Team
Marketing ops can lead to mind-blowing growth when executed by professionals and fueled by a great marketing technology stack & marketing operations team.
It’s No Effin Joke: This is The Hardest I’ve Ever Worked
When I started working at McGaw.io in July, I joined with an ambitious mission to take my career to the next level. As a long time practitioner, I was looking for the chance to flex my leadership skills, work with top brands and enjoy the benefits of a better work-life balance with a remote role. […]
UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples
We’re going to help you learn how to choose between auto-tagging & UTM tagging. Better yet, we’re going to show you our hybrid solution for ROAS attribution.
McGaw.io and Mixpanel Announce Strategic Partnership to Improve Implementation and Integration
McGaw.io and Mixpanel are proud to announce the launch of their new strategic partnership to help companies get the clean, reliable customer data they need to make smarter business decisions and improve user experience. This partnership will help businesses better implement Mixpanel and integrate it with other marketing and sales tools, ensuring companies have the […]
Building a Webinar Program: An Interview with Ginny Tonkin
I had the pleasure of interviewing Ginny Tonkin, Technology Partnerships Manager at Instapage, about the webinar program she’s created at Instapage. Read on to learn more about ad campaigns, webinar software options, choosing the right webinar software, and other tips to make your webinar program run smoothly.
Building a Successful Martech Stack & Marketing Team: An Interview with Jeanne Hopkins
I recently sat down with Jeanne Hopkins, the Chief Marketing Officer at Lola.com. We had a wide-ranging conversation about how she thinks about marketing and what she is doing to build her marketing team and martech stack. Read on to learn more about how to build a successful marketing department from the ground up.
The State of Martech, an interview with Scott Brinker
I had the privilege of sitting down with Scott Brinker, the VP of platform ecosystem at HubSpot. In this role, Scott helps the company create more synergy with the rest of the marketing technology landscape. He’s also the man behind the Chief Marketing Technologist blog at chiefmartec.com. And, as if that wasn’t enough, he launched […]
The McGaw.io Ultimate Marketing Technology Stack
Introduction You know it, I know it. There are just way too many marketing tools to choose from. With over 5000 marketing tools currently offered, how in the hell are you supposed to know which are worth your while, and which ones will waste your time? Choosing the right tools is made even more difficult […]
How To Measure Ecommerce Marketing Performance
By understanding how well or poorly a campaign is going, you can iterate on it to make it even better. Here’s how to measure ecommerce marketing performance.
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