If you’re focusing on getting more conversions from your existing traffic, then you need to attend Opticon. Opticon is an upcoming conference put on by our friends at Optimizely from June 17th-18th in San Francisco. The overall focus of the conference is to bring together leaders and ...
3 Prototyping Tools for Non-Designers (Bonus Webinar)
Everyone has a startup idea. But everyone doesn't have the technical chops to get that idea off the ground… or the money to pay a designer or developer to do it. Does this sound like you? Don’t be a designer's worst nightmare. Don’t ask someone to work for free. Don’t beg for work in ...
Conversion Rate Optimization 101: This is How it All Starts
Conversion rate optimization (CRO) is the practice of rendering an existing property, in our case usually websites and landing pages, to experiment with different ways to convert more visitors into taking a desired action. The questions most people have on CRO are: Where to begin? How do ...
The Anatomy Of A High Converting Blog
If you’ve read anything about digital marketing these past few years, you know that content is king. Everyone has been clamoring about the positive effects of a well-conceived blog and how it can drive your business growth or build your personal brand. The real question is what separates the high ...
I Deleted 2,187 Of My Twitter Followers, Here Is Why!
Yes, I removed nearly 2,187 of my followers on Twitter. This may be a WTF moment, but for me it makes a ton of sense. A long time ago, 5 or so years ago, I got started on Twitter. Just like everyone else I thought I needed to have a lot of followers. Back then, I was more of a junior or ...
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