You need an easier way to add and manage tags across your web properties. So you look to the internet to find solutions. Through your search, you found the top two "contenders," GTM vs. Segment. But are these two really rivals? Or is it possible they can create a synergy within your MarTech ...
Consent Management Solution: Why and How We Implement It with Segment and GTM Combined
When the EU's General Data Protection Regulation (GDPR) was put into effect, web users from the EU gained a legal ability to maintain rights over their personal data for the first time. Awareness of privacy issues became mainstream at that point, too. In 2021, similar regulations took effect in the ...
Top Marketing Analytics Trends You Should Watch in 2022 and 2023
Marketing analytics trends of 2021 showed how the pandemic, data privacy regulations, and cookies fading changed: user engagements, customer expectations and identity resolution. In 2022 and 2023, these same factors and new trends will affect consumer behavior and expectations by a mile. They’ll ...
How to Build an A/B Testing Framework: Our VICE Framework Revealed (+ Free Template)
A/B testing is something you need to be doing right now—especially when small improvements of say 1% or 2% can produce impressive revenue improvements down the line. What Is A/B testing? Before we get into the specifics of an amazing A/B testing framework, let’s just take a step back and ensure we ...
Bard Analytics + McGaw.io = Customer Data Excellence
From the beginning, McGaw.io’s mission has been to help our clients realize their customer data is their most valuable asset. We’ve always found new ways to deliver measurable results through custom data tracking, marketing infrastructure, marketing automation, personalization, or full customer ...
You Thought Effin Amazing Was Cool? Wait Till You Meet McGaw.io
It was just a couple weeks before Thanksgiving in 2014, and my wife came to me and said, “Your investors give us enough to eat ramen, and I want a nice Christmas for the kids, go do some consulting!” This was two months after I had left Kissmetrics to focus on my startup Fuelzee. Fuelzee was a ...
HubSpot vs. WordPress: An Expert CMS Comparison for Marketers
The role content management platforms play in the development of the web is hard to overstate. It was, after all, the notorious ease of blogging and publishing on the web that helped lead to a paradigm shift in how people all around the world consume and create content. This in turn greatly ...
What Is a Customer Data Platform (CDP)
The customer data platform (CDP) space dates to about five years back, and now it’s developed a critical mass. Funding for the industry grew by $680 million in the first half of 2019, and CDP employment was up 71% in 2020. For 2022, CDPs are a key part of the analytics trend of open MarTech ...
How to build an AB testing framework – Our VICE Framework Revealed
A/B testing is something you need to be doing right now—especially when small improvements of say 1% or 2% can produce impressive revenue improvements down the line. What Is A/B testing? Before we get into the specifics of an amazing A/B testing framework, let’s just take a step back and ensure ...
How to Choose the Best Marketing Technology Agency
US companies, on average, spend between 10-14 percent of annual revenues on marketing. It's the table stakes paid to compete in a market. And this year, 26 percent of marketing spend will not be for ad buys or branding, but marketing software instead. There are multiple reasons. MarTech is ...
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- …
- 15
- Next Page »