Grant Johnson, CMO at Emburse, tells us about how he’s using quarterly themes to speed up his pipeline velocity. He also shares how he’s tracking and finding only the best prospects to push through.
How to leverage existing integrations to migrate your data and reports from GA or Adobe Analytics to Amplitude Analytics — in four steps.
Potential implications of the proceedings from the new Google antitrust suit are enormous, not just for Google but also for the future of analytics.
Peep Laja, CEO of Wynter, joins to share how he’s building Wynter from scratch in a space with no competitors. He’ll tell us why he calls qualitative data “king”, the tools he’s using to ensure ideal clients, and the strategies he’s using to keep a lean and effective martech stack.
Aaron Magness, CMO at Thistle, talks about how his time at Zappos shaped his approach to customer experience and the ways he’s collecting customer feedback to improve that experience.
Norullah Sharifi, VP of Sales Development at Sendoso, joins us to talk about leading with value to maximize ROI, multi-threading, and his multi-touch attribution approach.
Tools are nothing without a good strategy. Chris Walker, CEO of Refine Labs tells us all about why he puts strategy first, and the common mistake people make that lead them to think their tools are what’s broken.
Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. Scott Edmonds, CRO at Syncari, educates us about the importance of rev ops, how he uses technographic data, and a modern data stack.
Find out which eight key usability metrics your product needs to hit to increase the customer experience and help you stay ahead of your competitors.
Mailshake is a sales outreach tool that focuses on keeping things simple without sacrificing power. Founded in 2015, they joined a decently crowded market, so from day one they’ve been focusing on their simplicity and reliability while simultaneously being on top of what’s coming next. Those are the same values Alessandra Colaci, VP of Marketing brings to building her stack. She believes in a lean stack with smart marketing. At Mailshake, that comes easy with Sujan Patel as CEO. She joins us to share more about her approach to standing out in a crowded market, what it’s like to work at a marketing forward company, and her thoughts on how dark social will change marketing in the future.