Quick Links What Exactly Is Marketing Attribution Who Needs Marketing Attribution and Why Key Terms to Understand for Marketing Attribution Multi-Touch Attribution, Touchpoints, Conversion Values What Are Lookback Windows? What are Look-Forward Windows? How Do UTM ...
Grab Your Crayons, This Is Going To Be Amazing!
As we all wrestle with our new normal, we thought it might be nice to take a break. So, we made an Amazing Coloring Book! There's coloring, there's a puzzle, there's a paper airplane (sorry in advance if you get nailed in the face with it), but more importantly, it may give you that much ...
Marketing Operations Overview + How to Hire The Best Marketing Ops Team
Quick Links What Is Marketing Operations? Need A Dedicated Marketing Ops Pro? Marketing Operations Role Marketing Operations Managers Areas Of Expertise Sample Profiles Salary Expectations The Marketing Operations Role How To Hire Hiring & Training Find Great ...
It’s No Effin Joke: This is The Hardest I’ve Ever Worked
When I started working at McGaw.io in July, I joined with an ambitious mission to take my career to the next level. As a long time practitioner, I was looking for the chance to flex my leadership skills, work with top brands and enjoy the benefits of a better work-life balance with a remote role. In ...
UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples
If you’ve run a Google Ads campaign and worked with its tracking setup or reporting, you have probably heard of auto-tagging. It is an automated Google Ads feature that adds gclid (short for Google Click Identifier) parameters to final URLs. These parameters make it easy to send actionable and ...
McGaw.io and Mixpanel Announce Strategic Partnership to Improve Implementation and Integration
McGaw.io and Mixpanel are proud to announce the launch of their new strategic partnership to help companies get the clean, reliable customer data they need to make smarter business decisions and improve user experience. This partnership will help businesses better implement Mixpanel and integrate it ...
Building a Webinar Program: An Interview with Ginny Tonkin
I had the pleasure of interviewing Ginny Tonkin, Technology Partnerships Manager at Instapage. She sits at the intersection of marketing & business development. Previously, she worked at Edelman and GoErie, and she has a background in demand gen and performance marketing. She has nearly five ...
Building a Successful Martech Stack & Marketing Team: An Interview with Jeanne Hopkins
I recently sat down with Jeanne Hopkins, the Chief Marketing Officer at Lola.com. Jeanne leads the company’s marketing department and its customer success organization — building a metrics-based powerhouse to fuel demand and ensure a great Lola customer experience. Source She was ...
The State of Martech, an interview with Scott Brinker
I had the privilege of sitting down with Scott Brinker, the VP of platform ecosystem at HubSpot. In this role, Scott helps the company create more synergy with the rest of the marketing technology landscape. He’s also the man behind the Chief Marketing Technologist blog at chiefmartec.com. And, as ...
Mixpanel vs Amplitude: All You Need to Compare the Two and Choose One
Mixpanel vs Amplitude is one of the most common dilemmas our analytics clients come to us with. These tools have been getting so similar that even their own websites don’t make it easy to decide. Product, analytics, analyze, understand, user, grow — you see all the right words. So how is a leader of ...
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 9
- Next Page »
