In this post, we’re going to cover the hurdles an McGaw.io client faced when trying to integrate marketing automation via Marketo with Segment as the CDP (customer data platform. We’ll explain how we overcame these challenges and ultimately helped the client make their launch date. This post is ...
The McGaw.io Ultimate Marketing Technology Stack
Introduction You know it, I know it. There are just way too many marketing tools to choose from. With over 5000 marketing tools currently offered, how in the hell are you supposed to know which are worth your while, and which ones will waste your time? Choosing the right tools is made even ...
How To Measure Ecommerce Marketing Performance
Across many years spent soaking up the atmosphere of the ecommerce world, I’ve seen large and small stores alike struggle with the same fundamental question: beyond sales revenue, how exactly do you measure the marketing progress you’re making? Everyone knows what marketing is for—and why it’s ...
Rule Your Inbox Like a King With These 6 Mixmax Features
As marketers, we’re always looking to boost our productivity to do more for our clients. But with so many productivity tools available these days, it can be difficult to find one that is actually useful and manages more than just our inbox or our calendar. We have plenty of apps, software ...
How to CRO the $h*# Out of Your Site
There are many ways to look at Conversion Rate Optimization (CRO), but the end goal for all companies is to have a kick-ass site that converts users of all types that come through all different channels. To do this, you need to focus on three key areas of CRO. The three areas to focus on when ...
How I Used Telemarketing Service Upcall to Generate $6500 With a $450 Budget (In One Day)
In this blog post, I want to talk about how I generated a 1,300% ROI from a $425 spend using an outbound calling service: Upcall. Now, I used this service to drive subscriptions for my son’s baseball league, so this isn’t necessarily a B2B case study. But I think the lessons learned from this ...
7 Foundational Attributes of a Successful Campaign
Today, one of our project directors presented the initial results of a campaign that our firm worked hard on. Hot damn, I was impressed! But it seemed like our client missed how great it really was. This campaign had it all: tricky engineering tasks, a comprehensive analytics setup, martech ...
How to Implement Google’s Data Studio Dashboards and Free Data Studio Template
Marketers are always looking for better ways to understand data and make data based decisions on campaigns and site performance. Overall, this has been somewhat difficult to do with Google’s out-of-the-box Google Analytics Dashboard and Custom reporting tools. There was a limited amount of ...
Utilizing Google Analytic’s Custom Segments to Drive Conversions
I think most of us have been in this situation at one time or another: your boss asks you to quantify the value of a new piece of content on the website, or maybe requests a rundown of the results a specific campaign has given the team. You freeze, thinking there’s no way to pull that type of ...
How to Use Google Analytics Page Value and Loading Time to Improve Your Website Revenue
Page Value is a metric within Google Analytics that isn’t used very often by marketing teams. It can be powerful when you begin to analyze your site content for what is working and what isn’t. Page Value is derived from Google Analytics’ Goal Values and Ecommerce reports. It tells you which ...
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