Google, in its characteristic style, has once again pulled the plug on one of its popular platforms - Google Optimize. This unexpected move has left many businesses scrambling, given the short notice to adapt and find alternatives. In February 2022, Google integrated the platform with its latest ...
Optimizing Your MOPs Team: 5 Key CDP Strategies for Eliminating Disconnects
I'm going to say something crazy! Your Marketing Operations (MOPs) team is not doing enough. Wait, don't leave! We all know MOPs teams are some of the hardest working people in the business, but all of that talent and dedication is being held back by the silos currently ...
Why You Need a Segment CDP Owner for Results & Accountability
What is a Segment CDP Owner, and how can hiring an agency in this role drive results and accountability for your business? Companies adopting CDPs like the Segment Customer Data Platformoften need a hybrid role to bridge technical and business requirements. Defining a dedicated Segment CDP ...
User-Agent Parsing in Amplitude Classic vs. Actions for Segment: Avoiding Data Discrepancies
When it comes to understanding visitor behavior on your website or mobile app, user-agent data certainly can provide valuable insights into the technical components of their interactions. However, user-agent data is sometimes parsed differently between systems, causing variation in how that data ...
Mixpanel vs. Amplitude: Complete Guide and Comparison
Product analytics tools like Mixpanel and Amplitude help businesses gain a deep understanding of how customers engage with their products.But choosing between the two platforms can be hard. Figuring out which one is best for your business is not always a straightforward process.At McGaw.io, we’re ...
GA4 Alternatives: Switching from GA4 to the 5 Best Alternative Analytics Tools
Google Analytics 4 (GA4) is an essential tool for tracking website visitors. However, it lacks several functionalities, forcing marketers to look for an alternative.With so many alternatives on the market, it can take time to pick one. But that’s what we’re here for — to help you choose the right ...
How to Build Your Marketing Stack with Jon Miller and Adam Grecco
Listen to this episode on 2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam ...
Marketing Stack Trends for 2023: Win Big & Boost Revenue (Even in Turbulent Times)
The craziness of 2020 led to a massive COVID-19 bubble in the proceeding years. In 2022, the stock market took a slide, inflation went up. And we're in a recession, but not really in a recession.The bottom line is budgets are getting cut, and marketers need to channel their inner minimalist and ...
Reverse ETL: What Is It, How It Works & Recommended Tools
Key TakeawaysOperationalizing data through the reverse ETL process enables real-time decision-making, increased collaboration between departments, and streamlined workflows.Reverse ETL can help business users get the data they need without relying on engineering resources, making it easier for ...
Amplitude vs. GA4 Comparison: Tracking, UX, Integrations & Pricing
Google Analytics is a household name in web analytics. But with Google Analytics 4 (GA4) on the horizon and Universal Analytics (UA) on the way out, Google is pushing forward into event-based analytics and product analytics. ContentsProduct Analytics vs. Marketing AnalyticsRound 1: Identity ...
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