I recently sat down with Jeanne Hopkins, the Chief Marketing Officer at Lola.com. Jeanne leads the company’s marketing department and its customer success organization — building a metrics-based powerhouse to fuel demand and ensure a great Lola customer experience. Source She was ...
The State of Martech, an interview with Scott Brinker
I had the privilege of sitting down with Scott Brinker, the VP of platform ecosystem at HubSpot. In this role, Scott helps the company create more synergy with the rest of the marketing technology landscape. He’s also the man behind the Chief Marketing Technologist blog at chiefmartec.com. And, as ...
Mixpanel vs Amplitude: All You Need to Know to Pick One for Your Marketing Team
Mixpanel vs Amplitude is one of the most common dilemmas our analytics clients come to us with. These tools have been getting so similar that even their own websites don’t make it easy to decide. Product, analytics, analyze, understand, user, grow — you see all the right words. So how is a leader of ...
How To Integrate Marketo & Segment – A Case Study on How to Get it Right
In this post, we’re going to cover the hurdles an McGaw.io client faced when trying to integrate marketing automation via Marketo with Segment as the CDP (customer data platform. We’ll explain how we overcame these challenges and ultimately helped the client make their launch date. This post is ...
The McGaw.io Ultimate Marketing Technology Stack
Introduction You know it, I know it. There are just way too many marketing tools to choose from. With over 5000 marketing tools currently offered, how in the hell are you supposed to know which are worth your while, and which ones will waste your time? Choosing the right tools is made even ...
How To Measure Ecommerce Marketing Performance
Across many years spent soaking up the atmosphere of the ecommerce world, I’ve seen large and small stores alike struggle with the same fundamental question: beyond sales revenue, how exactly do you measure the marketing progress you’re making? Everyone knows what marketing is for—and why it’s ...
Rule Your Inbox Like a King With These 6 Mixmax Features
As marketers, we’re always looking to boost our productivity to do more for our clients. But with so many productivity tools available these days, it can be difficult to find one that is actually useful and manages more than just our inbox or our calendar. We have plenty of apps, software ...
How to CRO the $h*# Out of Your Site
There are many ways to look at Conversion Rate Optimization (CRO), but the end goal for all companies is to have a kick-ass site that converts users of all types that come through all different channels. To do this, you need to focus on three key areas of CRO. The three areas to focus on when ...
How I Used Telemarketing Service Upcall to Generate $6500 With a $450 Budget (In One Day)
In this blog post, I want to talk about how I generated a 1,300% ROI from a $425 spend using an outbound calling service: Upcall. Now, I used this service to drive subscriptions for my son’s baseball league, so this isn’t necessarily a B2B case study. But I think the lessons learned from this ...
7 Foundational Attributes of a Successful Campaign
Today, one of our project directors presented the initial results of a campaign that our firm worked hard on. Hot damn, I was impressed! But it seemed like our client missed how great it really was. This campaign had it all: tricky engineering tasks, a comprehensive analytics setup, martech ...
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