Today, one of our project directors presented the initial results of a campaign that our firm worked hard on. Hot damn, I was impressed! But it seemed like our client missed how great it really was. This campaign had it all: tricky engineering tasks, a comprehensive analytics setup, martech ...
How to Implement Google’s Data Studio Dashboards and Free Data Studio Template
Marketers are always looking for better ways to understand data and make data based decisions on campaigns and site performance. Overall, this has been somewhat difficult to do with Google’s out-of-the-box Google Analytics Dashboard and Custom reporting tools. There was a limited amount of ...
Utilizing Google Analytic’s Custom Segments to Drive Conversions
I think most of us have been in this situation at one time or another: your boss asks you to quantify the value of a new piece of content on the website, or maybe requests a rundown of the results a specific campaign has given the team. You freeze, thinking there’s no way to pull that type of ...
How to Use Google Analytics Page Value and Loading Time to Improve Your Website Revenue
Page Value is a metric within Google Analytics that isn’t used very often by marketing teams. It can be powerful when you begin to analyze your site content for what is working and what isn’t. Page Value is derived from Google Analytics’ Goal Values and Ecommerce reports. It tells you which ...
Building Google Analytics Goals into Macro Conversions
At McGaw.io, one of the most important things we’ve learned working with Google Analytics for 10+ years is the importance of understanding the main actions you want a user to take on your site and tracking those interactions. This blog post goes through how to set up macro conversions on your ...
How to Launch Google Analytics Click Events through Google Tag Manager
Digital teams look to analytics to tell them what users are actually doing on the site. Most of the time a simple Pageview tag won’t do the trick for defining all the user actions. For this purpose, we need to add Event tags to the site to be able to understand all the user actions and how the site ...
Google Analytics Implementation through Google Tag Manager
Google Analytics (GA) is the most used analytics system on the web, so most companies are using it or have used it in the past. In our years of experience as analytics experts, we’ve found that most companies have implementation issues with Google Analytics, and many of those issues can be fixed ...
How to use UTMs when distributing your content marketing
So you’ve written an amazing piece of content. You’re ready to unleash it upon an unsuspecting world and start reaping the benefits of shares, tweets, likes and other social signals. But how can you be sure your marketing your content effectively? You know which channels work best, but how do you ...
My Time at McGaw.io
Traditionally, when you think about an employee leaving an organization, there are a few things that are common place: two weeks notice, a transition plan, and an exit interview. Now, if the name of the consultancy didn’t give it away, McGaw.io is anything but your traditional organization - which ...
How to use UTMs to track the effectiveness of your emails
If you’re in marketing or sales, you have probably managed a lot of email marketing campaigns. And you've also likely viewed your Google Analytics data many times. But do you know how to make the most of the data from your campaigns and Google Analytics? Do you know how to compare data from your ...
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