Key TakeawaysLeverage existing integrations to migrate your data from GA4 and Adobe Analytics to Amplitude AnalyticsTap into Amplitude Analytics' powerful insights, identity resolution, and open API to get the most out of your dataRecognize that while GA4 offers a proprietary Google Ads integration, ...
Google’s Ad Monopoly Is Under Siege: What This Means For The Future of Analytics
Key TakeawaysGoogle restricts analytics vendors to just a portion of the Google Ads data and forces them to pull the data manually.Use UTM tags to integrate Google Ads data with your non-Google analytics tools to get the best of both worlds.If you’re not interested in fully committing to Google ...
Getting your B2B Messaging “Right to Win” with Peep Laja
Listen to this episode on How do you build a reputation as a new company if your offering has never been done before? Peep Laja, CEO and Founder of Wynter (also CXL and Speero) had to overcome when he brought Wynter to market. For ...
Delivering D2C Value the Zappos Way with Aaron Magness
Listen to this episode on When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The retailer's story is a marketing legend, and Aaron Magness was part of that. Aaron Magness, Chief ...
Multi-threading B2B Sales with Value, Not Hacks with Norullah Sharifi
Listen to this episode on Would you do it if you had one tactic that would drive 3X more results? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi, VP of Sales Development at Sendoso, has ...
Strategy Over Tech with Chris Walker
Listen to this episode on The tech stack is essential to any business in our modern age, but introducing tools to your workflow won't immediately solve problems. Your tech stack is only as good as the strategy to implement it. Chris ...
Building a Modern Data Stack to Drive Growth with Scott Edmonds
Listen to this episode on Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. And you can’t build a modern data stack without having a good RevOps team to support it. Scott ...
Building a Product Marketing Gold Standard Through Collaboration with Aygun Suleymanova
Listen to this episode on In 2016, Datadog was in the top ten of Deloitte’s Fast 500 List, which ranks the fastest-growing companies in North America. The cloud monitoring and analytics platform exploded onto the market and has continued to ...
8 Core Product Usability Metrics You Need to Keep Track Of
In today’s digital world, competition is fierce, and usability metrics are crucial for ensuring your product or service is good enough for the end user. After all, how can you actually understand the user experience without having reliable data to refer to? ContentsWhat Are Usability ...
Interactive Marketing and Driving Conversions With Alessandra Colaci
Listen to this episode on Dark social media is going to be really important. It's one of those things that you can use your power for good or evil. As marketing becomes more untrackable, leadership needs to shift their mindset. ...
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