Listen to this episode on Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t ...
Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens
Listen to this episode on Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Misalignment can spell disaster for marketing campaigns, and a bold and ...
Drive B2B Revenue by Maximizing Brand Exposure and Touchpoint Value with Juliette Kopecky
Listen to this episode on LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each ...
Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim
Listen to this episode on In the world of SaaS, the product-led growth (PLG) strategy has become the go-to approach for many companies. However, there is no one-size-fits-all strategy. In this episode, Ronen Sheltelboim, VP of Marketing ...
Mastering B2B Engagement: Hyper-Personalization and Multithreading with Mariana Cogan
Listen to this episode on One of the main goals of a Chief Marketing Officer (CMO) is to build a pipeline that effectively converts into revenue. To accomplish this, they must craft highly personalized experiences for potential customers ...
FanDuel’s Playbook for Scaling Real-Time Personalization with Mario D’Agostino
In today's digital landscape, personalized user experiences are desirable and necessary. FanDuel is the biggest online real money gaming company and the leading sports booking app in the US. Mario D'Agostino, VP of Product and Product Analytics at FanDuel, is a seasoned veteran in the ...
RevOps: A Genuine Force or Rebranded SalesOps?
Listen to this episode on RevOps has been getting a lot of hype recently. The 2023 LinkedIn Jobs on the Rise Report, even called RevOps, is the fastest-growing career opportunity in the US. But what’s with the traction for a seemingly ...
How Account-Based and Opportunity Scoring Helps Your RevOps
Account-based scoring boosts B2B engagement by prioritizing high-value organizational opportunities. Paired with opportunity scoring, it shapes a data-driven sales journey. Integrated into CRM or MAP systems, advancements like Salesforce Einstein evolve this approach. Let’s dive in and elaborate ...
Sending Amplitude Cohorts to Marketo — the Steps and Drawbacks of a Custom Solution
In implementations for clients, we often activate data from Amplitude Cohorts. And we’ve been asked to use Marketo Static Lists to execute that data activation. Another thing we usually do is set up a custom integration between tools in a tech stack, or evaluate whether a custom integration would be ...
How to Use CDPs and Reverse ETL to Respect Privacy and Run Personalization
Users have become demanding when it comes to privacy, and regulations by public authorities worldwide have been tightening. We believe it’s for the better, and we stand behind respecting user privacy as the foundation of any personalized marketing campaign. Yet, if you handle your user data like ...
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