Avoid data discrepancies by learning the differences in user-agent parsing between Amplitude Classic and Amplitude Actions for Segment. Discover how to ensure accurate reporting and insights, and optimize your marketing analytics.
Mixpanel vs. Amplitude: Complete Guide and Comparison
Mixpanel vs. Amplitude: The two tools are more & more similar, but first started with a different focus in mind. Which one is best for what?
GA4 Alternatives: Switching from GA4 to the 5 Best Alternative Analytics Tools
While Google Analytics is an essential tool for tracking website visitors, it lacks many functionalities. Explore our list of the 5 best GA4 alternatives.
How to Build Your Marketing Stack with Jon Miller and Adam Grecco
Martech legends Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, join to talk about the must-know trends and strategies you’ll need to withstand the tumultuous year to come, and even continue to drive growth.
Marketing Stack Trends for 2023: Win Big & Boost Revenue (Even in Turbulent Times)
Dan McGaw and fellow industry leaders discuss the most important stack trends you must consider to win big and boost revenues in the coming year.
Reverse ETL: What Is It, How It Works & Recommended Tools
Learn what reverse ETL is, how it works, and why it is an excellent solution to make your data easily accessible to everyone who needs it.
Amplitude vs. GA4 Comparison: Tracking, UX, Integrations & Pricing
Is Google Analytics 4 or Amplitude better? Read this blog post in which we compare their identity tracking, reporting, UX, integrations, cost, and more.
How B2B Partnerships Saved HubSpot with Scott Brinker, VP of Platform and Ecosystem
Scott Brinker, VP of Platform and Ecosystem at HubSpot gives us an inside look into HubSpot’s partner strategies, and how they’ve built a dominant martech ecosystem.
Why You Need Marketing Attribution Data in Your Product Analytics Tool
Struggling with understating what’s driving growth? Learn why and how to send marketing attribution data to your product analytics tool.
Leveraging the B2B community for next-level growth with Jack Foster
B2B communities are hot right now and for a good reason. Having a loyal group of people rally around your business is a crazy helpful resource for growth. Investing in community and learning is how Jack Foster, VP of Marketing at WorkRamp, drives next-level growth. Being a part of an LMS platform means that Jack understands the value of both community and learning, which is why she’s so committed to investing in both avenues.
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