The craziness of 2020 led to a massive COVID-19 bubble in the proceeding years. In 2022, the stock market took a slide, inflation went up. And we're in a recession, but not really in a recession.The bottom line is budgets are getting cut, and marketers need to channel their inner minimalist and ...
Reverse ETL: What Is It, How It Works & Recommended Tools
Key TakeawaysOperationalizing data through the reverse ETL process enables real-time decision-making, increased collaboration between departments, and streamlined workflows.Reverse ETL can help business users get the data they need without relying on engineering resources, making it easier for ...
Amplitude vs. GA4 Comparison: Tracking, UX, Integrations & Pricing
Google Analytics is a household name in web analytics. But with Google Analytics 4 (GA4) on the horizon and Universal Analytics (UA) on the way out, Google is pushing forward into event-based analytics and product analytics. ContentsProduct Analytics vs. Marketing AnalyticsRound 1: Identity ...
How B2B Partnerships Scaled HubSpot with Scott Brinker
Listen to this episode on “Building an ecosystem is hard... You got to think bigger than just the marketplace.” In this episode, Scott Brinker, VP of Platform Ecosystem at HubSpot, dives deep into the inner workings of HubSpot’s partner strategies, how they have led ...
Why You Need Marketing Attribution Data in Your Product Analytics Tool
Understanding the number of website visitors you get from each marketing channel is easy. You can install free analytics software like Google Analytics on your website, and it will give you that information out of the box. ContentsWhy Having Marketing Attribution Data Is CriticalHow to Get ...
Leveraging the B2B Community for Next-Level Growth with Jack Foster
Listen to this episode on In the past, learning and training were often seen as tedious tasks, something that employees had to do rather than something that could drive growth. However, the shift in the market, especially with the rise of ...
Innovation at the “Leading Edge” of DTC and B2B with David Zucker
Listen to this episode on Despite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and DTC businesses. Their e-commerce game is insanely impressive. From building partner integrations that allow customers ...
480% Growth in 12 months with Dan Waldschmidt
Listen to this episode on Dan Waldschmidt's journey with Panzura has been nothing short of extraordinary. Dan Waldschmidt is the Chief Revenue Officer of Panzura, a hybrid multi-cloud data management company. He has led Panzura to achieve ...
Optimize Your DTC ROAS Through Constant Testing with Manbir Sodhia
Listen to this episode on We had a great conversation when interviewing Manbir in this amazing episode of The Stack podcast. Let’s dive into the main concepts that help him contribute to establishing Oura as a household brand. Manbir ...
Quarterly Themes to Boost Your B2B Pipeline with Grant Johnson
Listen to this episode on Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through intelligent strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly ...
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