What’s the first thing that springs to mind when you see or hear the term “heatmapping”? If heatmapping conjures up the image of a weatherman pointing out the best locations for a suntan this weekend, this post is for you. A few minutes reading and you will know exactly what a heat map is. You’ll ...
Mixpanel launches predict; what does this predict tool mean?
Well, this morning was rather interesting, lol. I see a post on VentureBeat saying that Mixpanel has launched a new Predict feature. Of course I go to Mixpanel to see this rad new feature, but it is nowhere to be found. I was bummed; WTF (where) is it? Soon after all this, I get an email from ...
What is AB testing?
What is AB testing? Hey, this is Dan McGaw with McGaw.io. I want to talk to you about "what is AB testing?" Now, if you are not familiar with AB testing, it is done on your website or mobile application. There are services like Optimizely and Visual Website Optimizer, which makes this a ...
How to Get Started with Choosing Web, Mobile and Marketing Analytics Software
If there is one major advantage that digital commerce has brought to just about every marketplace, it’s the fact that people who are shopping, looking to purchase a service, or in any way planning to spend money online, leave their footprints behind them. It’s for that very reason that web analytics ...
How Changing Our Design Process Doubled Revenue
In 2007, I took a new job at Noble, Inc. As a member of the executive team, we had a lot of success—even during an economic recession—but we kept hitting a revenue ceiling no matter how hard we worked. It took us three years to break through, but when we did, we doubled our revenue while increasing ...
What is a UTM code?
What is a UTM tag and how do you use it? Hey, this is Dan Mcgaw with McGaw.io, and I want to tell you what a UTM is. If you are not familiar with a UTM, all it is a little bit of code you can add to the end of your URLs so you can track them when people come back to your website. Now you are ...
The Ultimate Guide to UTMs
We recently guest posted on Unbounce about the importance of using UTMs and how marketers incorrectly use UTM parameters. In this post, our goal is to cover everything from (take a deep dive with the free webinar) and how to create one, to how to properly use UTMs to track traffic across all major ...
AARRR! Pirate Metrics For Startups
**Update: We have a guide available to accompany this article. [Click here to download the guide (opens in a new tab.)] Dave McClure, the founder of 500 Startups and well-known startup personality, coined the term “Pirate Metrics” back in 2007. Pirate Metrics, or “AARRR” helps startups think ...
Don’t Hire a Director of Analytics
A great product, combined with a data-driven marketing strategy, is the key to success for any modern web company. Today’s top companies are turning traditional marketing philosophies upside down and using data to drive sustainable and traceable growth. Marketing is now a science, and not just an ...
3 Hacks to Double Your Content Marketing Lead Generation
Why are so many brands raving about content marketing? Well, because it works. Or, more accurately, it can work. But is it working for your team? Or are you crafting quality content, investing time and resources into the distribution of that content and then falling short of your lead and revenue ...
