Creating A/B tests is a lot of fun, and the excitement is compounded by the value your company can get out of a successful testing program. Our team gets to work on a lot of A/B tests across multiple tools and multiple web stacks. Which means that we’ve seen a few cases where things can go ...
Conversion Rate Optimization for Dummies
CRO, better known as conversion rate optimization, is a process aimed at increasing the revenue generated by your website. However, in practice it can also be performed on any metric that your business deems important. CRO is the systematic testing and analysis of how certain pages and page ...
Avoiding Two Major Mailchimp Template Mistakes
When it comes to designing good looking HTML emails, Mailchimp’s easy to use drag and drop WYSIWYG editor leads the pack. They’ve done such a good job that they’ve effectively eliminated the need to work with a developer when creating customized emails. (I’m sure you remember when no developer meant ...
14 Reasons to Get Your Website Audited and Love It
All employees dread the moment their boss walks into the office and says, “The auditors are coming.” The phrase strikes fear and panic into the hearts of corporate managers and administrative team members alike. But why? The main reason seems to be that the term “audit” is typically associated with ...
How to Zoom into your reports on Mixpanel
When you use a tool for years, you tend to get comfortable with it. You've been there, done that. So when a feature surprises you, a feature that has been there for a long time, you make sure others know about it. No matter how small it is. I work in Mixpanel for 1-2 hours a day. If I am deep ...
Activation Metrics: The Real Measure of Startup Success?
If you run a digital company, particularly one engaged in SaaS or a subscription business, the line between somebody being a prospect and a customer is not always clearly drawn. If you’re involved in a startup, it’s easy to get excited when every visitor to your website seems to be signing up for ...
A Guide to Getting Started with A/B Testing
If your skills lie in creative marketing and knowing what it takes to draw in the leads, lure them down the funnel, convert them and keep them coming back, a term like A/B testing probably excites you about as much as a line of computer code. In other words, you see it as something for the website ...
How to Create a Lead Generating Content Marketing Strategy
Do you have a clear, repeatable strategy for converting readers into customers? Do you have a lead generating content strategy? I (Dan McGaw) built the marketing and analytics agency McGaw.io after learning content strategy and analytics from Neil Patel while working as the Head of Marketing at ...
Why Predictive Analytics Is Losing Steam (And What To Do About It Before It’s Too Late)
Predictive analytics sounds like every marketer’s dream come true. The premise is simple: look at past behavior and performance as an indicator of future behavior and performance, and react accordingly. It’s neat, tidy and predictable – just the way we like it. But there’s a major problem inherent ...
Clash of the Funnel Analytics Titans: Kissmetrics vs Mixpanel
When two or three products have the lion’s share of the market, everybody has an opinion about which one is the best. Coke vs Pepsi, Google vs Apple … the list goes on. While Kissmetrics and Mixpanel won’t be the subject of passionate position-taking among the general population, product people ...
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