If there is one major advantage that digital commerce has brought to just about every marketplace, it’s the fact that people who are shopping, looking to purchase a service, or in any way planning to spend money online, leave their footprints behind them. It’s for that very reason that web analytics ...
How Changing Our Design Process Doubled Revenue
In 2007, I took a new job at Noble, Inc. As a member of the executive team, we had a lot of success—even during an economic recession—but we kept hitting a revenue ceiling no matter how hard we worked. It took us three years to break through, but when we did, we doubled our revenue while increasing ...
What is a UTM code?
What is a UTM tag and how do you use it? Hey, this is Dan Mcgaw with McGaw.io, and I want to tell you what a UTM is. If you are not familiar with a UTM, all it is a little bit of code you can add to the end of your URLs so you can track them when people come back to your website. Now you are ...
The Ultimate Guide to UTMs
We recently guest posted on Unbounce about the importance of using UTMs and how marketers incorrectly use UTM parameters. In this post, our goal is to cover everything from (take a deep dive with the free webinar) and how to create one, to how to properly use UTMs to track traffic across all major ...
AARRR! Pirate Metrics For Startups
**Update: We have a guide available to accompany this article. [Click here to download the guide (opens in a new tab.)] Dave McClure, the founder of 500 Startups and well-known startup personality, coined the term “Pirate Metrics” back in 2007. Pirate Metrics, or “AARRR” helps startups think ...
Don’t Hire a Director of Analytics
A great product, combined with a data-driven marketing strategy, is the key to success for any modern web company. Today’s top companies are turning traditional marketing philosophies upside down and using data to drive sustainable and traceable growth. Marketing is now a science, and not just an ...
3 Hacks to Double Your Content Marketing Lead Generation
Why are so many brands raving about content marketing? Well, because it works. Or, more accurately, it can work. But is it working for your team? Or are you crafting quality content, investing time and resources into the distribution of that content and then falling short of your lead and revenue ...
The Ultimate Guide to LinkedIn Advertising
LinkedIn is the world’s largest online database of active professionals working across all sorts of industries, making it a premier advertising hub for B2B companies and some B2C brands. If your business works with business professionals, you need to take advantage of LinkedIn’s advanced targeting ...
How to Remove Referral Spam in Google Analytics
A new form of spam has arrived, and it is in your Google Analytics data, throwing off your numbers. You may have seen a rise in your traffic recently, but if you check where this traffic is coming from, you may find a bunch of hits from spambots. These visits are from spam sites like “semalt.com,” ...
3 Tools to Dominate Your Newsletter Growth
Newsletters are a cornerstone of every online marketer’s toolbox as they happen to be one of the most cost effective marketing channels. The benefits of an established newsletter can be significant for any business as it allows you to reach a wider and more engaged audience. It’s no wonder that ...
