A website audit can uncover hidden issues and help to improve site performance. This article provides 14 great reasons to audit your website.
How to Zoom into your reports on Mixpanel
Mixpanel is great tool for analytics and I want to make sure you can review your data in depth. They have a hidden zoom feature though, you need to see it.
Activation Metrics: The Real Measure of Startup Success?
To monitor your digital company’s performance more effectively, add activation metrics to see when customers gain value from your business.
A Guide to Getting Started with A/B Testing
Do you want to find out what’s working on your website and how to improve it? This guide tells you how to get started with A/B Testing tools.
How to Create a Lead Generating Content Marketing Strategy
Do you have a repeatable strategy for converting readers into customers? I will show you how to growth hack your way to a lead generating content strategy.
Why Predictive Analytics Is Losing Steam (And What To Do About It Before It’s Too Late)
The premise is simple: look at past behavior as an indicator of future behavior and performance, and react accordingly. But there is a hidden flaw.
Clash of the Funnel Analytics Titans: Kissmetrics vs Mixpanel
This post will give you an honest-to-goodness overview of the the two most celebrated championship contenders in the funnel analytics arena.
4 Things You Have To Track Using UTM Codes
UTM parameters are great for social media. They give you the granularity to know which traffic is coming from which tweet or post, not just which channel.
12 Ways To Drive Up Your Email Marketing ROI
Despite prophecies that email is dying, it’s actually growing – there’ll be another billion email accounts by 2019. And it’s getting more vital to business.
The Dummies’ Guide To UTM Tracking For Google Analytics
Why don’t more marketers use UTM tracking? Mainly because it’s seen as difficult, cumbersome and time consuming. But it doesn’t have to be. Learn how.
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