I think most of us have been in this situation at one time or another: your boss asks you to quantify the value of a new piece of content on the website, or maybe requests a rundown of the results a specific campaign has given the team. You freeze, thinking there’s no way to pull that type of ...

Page Value is a metric within Google Analytics that isn’t used very often by marketing teams. It can be powerful when you begin to analyze your site content for what is working and what isn’t. Page Value is derived from Google Analytics’ Goal Values and Ecommerce reports. It tells you which ...

At McGaw.io, one of the most important things we’ve learned working with Google Analytics for 10+ years is the importance of understanding the main actions you want a user to take on your site and tracking those interactions. This blog post goes through how to set up macro conversions on your ...

Digital teams look to analytics to tell them what users are actually doing on the site. Most of the time a simple Pageview tag won’t do the trick for defining all the user actions. For this purpose, we need to add Event tags to the site to be able to understand all the user actions and how the site ...

Google Analytics (GA) is the most used analytics system on the web, so most companies are using it or have used it in the past. In our years of experience as analytics experts, we’ve found that most companies have implementation issues with Google Analytics, and many of those issues can be fixed ...