Page Value is a metric within Google Analytics that isn’t used very often by marketing teams. It can be powerful when you begin to analyze your site content for what is working and what isn’t. Page Value is derived from Google Analytics’ Goal Values and Ecommerce reports. It tells you which ...
Building Google Analytics Goals into Macro Conversions
At McGaw.io, one of the most important things we’ve learned working with Google Analytics for 10+ years is the importance of understanding the main actions you want a user to take on your site and tracking those interactions. This blog post goes through how to set up macro conversions on your ...
How to Launch Google Analytics Click Events through Google Tag Manager
Digital teams look to analytics to tell them what users are actually doing on the site. Most of the time a simple Pageview tag won’t do the trick for defining all the user actions. For this purpose, we need to add Event tags to the site to be able to understand all the user actions and how the site ...
Google Analytics Implementation through Google Tag Manager
Google Analytics (GA) is the most used analytics system on the web, so most companies are using it or have used it in the past. In our years of experience as analytics experts, we’ve found that most companies have implementation issues with Google Analytics, and many of those issues can be fixed ...
How to use UTMs when distributing your content marketing
So you’ve written an amazing piece of content. You’re ready to unleash it upon an unsuspecting world and start reaping the benefits of shares, tweets, likes and other social signals. But how can you be sure your marketing your content effectively? You know which channels work best, but how do you ...
My Time at McGaw.io
Traditionally, when you think about an employee leaving an organization, there are a few things that are common place: two weeks notice, a transition plan, and an exit interview. Now, if the name of the consultancy didn’t give it away, McGaw.io is anything but your traditional organization - which ...
How to use UTMs to track the effectiveness of your emails
If you’re in marketing or sales, you have probably managed a lot of email marketing campaigns. And you've also likely viewed your Google Analytics data many times. But do you know how to make the most of the data from your campaigns and Google Analytics? Do you know how to compare data from your ...
36 Analytics Predictions for 2017
Over the years I have had a lot of experience working in and with analytics companies. Some folks know me from when I was the head of marketing at Kissmetrics, while others know me from being the badass who runs McGaw.io. Even after all this time and experience, I know I am not the smartest person ...
3 Things to watch out for when AB testing an AngularJS app
Creating A/B tests is a lot of fun, and the excitement is compounded by the value your company can get out of a successful testing program. Our team gets to work on a lot of A/B tests across multiple tools and multiple web stacks. Which means that we’ve seen a few cases where things can go ...
Conversion Rate Optimization for Dummies
CRO, better known as conversion rate optimization, is a process aimed at increasing the revenue generated by your website. However, in practice it can also be performed on any metric that your business deems important. CRO is the systematic testing and analysis of how certain pages and page ...
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