So you’ve written an amazing piece of content. You’re ready to unleash it upon an unsuspecting world and start reaping the benefits of shares, tweets, likes and other social signals.   But how can you be sure your marketing your content effectively? You know which channels work best, but how do you track the kind […]

Traditionally, when you think about an employee leaving an organization, there are a few things that are common place: two weeks notice, a transition plan, and an exit interview. Now, if the name of the consultancy didn’t give it away, McGaw.io is anything but your traditional organization – which is why, when it came time […]

If you’re in marketing or sales, you have probably managed a lot of email marketing campaigns. And you’ve also likely viewed your Google Analytics data many times. But do you know how to make the most of the data from your campaigns and Google Analytics? Do you know how to compare data from your email […]

To monitor your digital company’s performance more effectively, add activation metrics to see when customers gain value from your business.