Do you have a clear, repeatable strategy for converting readers into customers? Do you have a lead generating content strategy? I (Dan McGaw) built the marketing and analytics agency McGaw.io after learning content strategy and analytics from Neil Patel while working as the Head of Marketing at ...
Why Predictive Analytics Is Losing Steam (And What To Do About It Before It’s Too Late)
Predictive analytics sounds like every marketer’s dream come true. The premise is simple: look at past behavior and performance as an indicator of future behavior and performance, and react accordingly. It’s neat, tidy and predictable – just the way we like it. But there’s a major problem inherent ...
Clash of the Funnel Analytics Titans: Kissmetrics vs Mixpanel
When two or three products have the lion’s share of the market, everybody has an opinion about which one is the best. Coke vs Pepsi, Google vs Apple … the list goes on. While Kissmetrics and Mixpanel won’t be the subject of passionate position-taking among the general population, product people ...
4 Things You Have To Track Using UTM Codes
If you’re looking for ways to get more out of Google Analytics, and you’re not afraid of getting your hands dirty with some more advanced tips and strategies, you’ll want to know how to get the most out of UTM tracking. In this article, we’ll be taking a look at four of the “must have” things to ...
12 Ways To Drive Up Your Email Marketing ROI
Despite prophecies that email is dying, it’s actually growing - there’ll be another billion email accounts by 2019. (*) Note: Includes both Business and Consumer Email users. SourceAnd it’s getting more vital to business, not less. In 2015, 60% of marketers said email was core to their ...
The Dummies’ Guide To UTM Tracking For Google Analytics
UTM tracking offers an unparalleled level of accuracy and detail when you’re tracking your traffic. You can track traffic from multiple sources and display the results in Google’s free and familiar Google Analytics dashboard. The level of detail would be impressive from a paid tool: set up UTM ...
7 Steps To A Data-Driven Marketing Strategy
Data driven marketing carries major advantages for marketers and their organizations. The business case for it is well reported - better leads, faster, more accurate content and media targeting, and a companywide 10% to 20% ROI increase. So with all these obvious advantages, everyone’s doing it. ...
The one ROI tracking rule that rules them all
Tracking ROI for anything can be a hairy mess. I know it is supposed to be simple. All you have to understand is, how much money went into a project and how much money came back from the project, and there you go, you have your ROI percentage. Right, it's just that simple, lol. Well, it ...
Going from 0 – 3851 Instagram followers in 37 days!
For five weeks, I had an alter ego on Instagram, and he was a real snake. Not just any snake, but an eight foot long Egyptian King Cobra named Elvis. After a storm caused some water damage to his enclosure, Elvis escaped from Mike Kennedy’s Dragon Ranch Preserve. His escape was all over the local ...
This Non-CRM helped me make $246,000 from my personal network
As an entrepreneur, public speaker, and all around loud mouth, I meet a lot of folks, some of whom are important and some who are not. Many of these individuals are important to me personally, but not everyone is created equal when it comes to my business. Using a standard CRM, I can only treat ...
