In the era of digital transformation, data is one of the most valuable assets that an organization can have. But what happens to all this information? Seagate Technology surveyed 1,500 business leaders and found two-thirds (68%) of their data end up unused. While companies have impressive data ...
How To Integrate Marketo & Segment – A Case Study on How to Get it Right
In this post, we’re going to cover the hurdles an McGaw.io client faced when trying to integrate marketing automation via Marketo with Segment as the CDP (customer data platform. We’ll explain how we overcame these challenges and ultimately helped the client make their launch date. This post is ...
Custom Marketo and Segment Integration: Steps, Considerations & Pitfalls
The argument for tech stacks is simple: take your inconsistent, all-in-one solutions, replace them with the absolute best tools for each function, and then stitch them together. That’s of course an oversimplification, but the general idea remains.If your martech stack is essentially just an amalgam ...
GTM vs. Segment, or GTM with Segment? How the Tools Compare, and the Best Way to Integrate Them
You need an easier way to add and manage tags across your web properties. So you look to the internet to find solutions. Through your search, you found the top two "contenders," GTM vs. Segment. But are these two really rivals? Or is it possible they can create a synergy within your MarTech ...
Consent Management Solution: Why and How We Implement It with Segment and GTM Combined
When the EU's General Data Protection Regulation (GDPR) was put into effect, web users from the EU gained a legal ability to maintain rights over their personal data for the first time. Awareness of privacy issues became mainstream at that point, too. In 2021, similar regulations took effect in the ...
Top Marketing Analytics Trends You Should Watch in 2022 and 2023
Marketing analytics trends of 2021 showed how the pandemic, data privacy regulations, and cookies fading changed: user engagements, customer expectations and identity resolution. In 2022 and 2023, these same factors and new trends will affect consumer behavior and expectations by a mile. They’ll ...
How to Build an A/B Testing Framework: Our VICE Framework Revealed (+ Free Template)
A/B testing is something you need to be doing right now—especially when small improvements of say 1% or 2% can produce impressive revenue improvements down the line. What Is A/B testing? Before we get into the specifics of an amazing A/B testing framework, let’s just take a step back and ensure we ...
Bard Analytics + McGaw.io = Customer Data Excellence
From the beginning, McGaw.io’s mission has been to help our clients realize their customer data is their most valuable asset. We’ve always found new ways to deliver measurable results through custom data tracking, marketing infrastructure, marketing automation, personalization, or full customer ...
You Thought Effin Amazing Was Cool? Wait Till You Meet McGaw.io
It was just a couple weeks before Thanksgiving in 2014, and my wife came to me and said, “Your investors give us enough to eat ramen, and I want a nice Christmas for the kids, go do some consulting!” This was two months after I had left Kissmetrics to focus on my startup Fuelzee. Fuelzee was a ...
HubSpot vs. WordPress: An Expert CMS Comparison for Marketers
The role content management platforms play in the development of the web is hard to overstate. It was, after all, the notorious ease of blogging and publishing on the web that helped lead to a paradigm shift in how people all around the world consume and create content. This in turn greatly ...
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- …
- 16
- Next Page »
