What is a UTM code?

What is a UTM tag and how do you use it?

Hey, this is Dan Mcgaw with McGaw.io, and I want to tell you what a UTM is.

If you are not familiar with a UTM, all it is a little bit of code you can add to the end of your URLs so you can track them when people come back to your website.

Now you are going to see these in your analytics tools, so it is important to track your UTMs.

Now a UTM is pretty simple. What is does is it appends a little bit of code to the link so you can track it. This is based on five different sections.

You will have:
Campaign name
Campaign source
Campaign medium
Campaign term
Campaign content

A campaign name is very simple; this would be our Christmas special.

Then the campaign source is going to be where ever that link was left. If it were on Facebook, the source would be ‘facebook’. But if you sent it through email, your source may be ‘MailChimp’ if Mailchimp is how you send emails.

As well, I said we had campaign medium. This is going to be how the person got to your site or where that link was located. For example, if we were using a Facebook post, the medium would be ‘post’. If we were talking about email, the campaign medium would be ’email’. And if you are using some sort of advertising, you would use the medium of that channel ‘ppc’, ‘retargeting’, or something like that.

Next is going to be the UTM campaign content. Typically this will be the word you are using to send folks back to your site. If you are writing a blog post about how cool McGaw.io is and you linked to https://mcgaw.io. You may want to set the UTM content as ‘effin amazing’ since it was the word you used to link people to our site.

Now this is taken a step further when you talk about the campaign term. The term is typically used for PPC so we can track the keywords people click to get to our site.

If you want to start building UTMs tags today, just visit https://mcgaw.io/tools/utm-tracking-code-builder/