McGaw.io and Mixpanel are proud to announce the launch of their new strategic partnership to help companies get the clean, reliable customer data they need to make smarter business decisions and improve user experience. This partnership will help businesses better implement Mixpanel and integrate it with other marketing and sales tools, ensuring companies have the training and support they need to make smarter decisions, find more opportunities for innovation, and accelerate growth.
“At Mixpanel, our mission is to increase the rate of innovation for businesses who value insights from advanced analytics,” said Justin Lau, VP of Partnerships at Mixpanel. “McGaw.io is enabling us to build a powerful ecosystem around data that will accelerate our customers to the next level. Their deep technical knowledge, extensive integration experience, and marketing fluency are why we’re proud to feature them as one of our Premier Partners.”
As a marketing technology and analytics agency, McGaw.io helps clients unlock the full potential of marketing technology, customer data, and automation. In their partnership with Mixpanel, McGaw.io helps companies implement, integrate, and maintain Mixpanel while creating a cohesive data pipeline between multiple marketing tools — ensuring that data is transferred and kept in sync across multiple systems and departments. This gives businesses easy-to-use systems that are capable of generating business-changing insights.
“We’re honored to be one of the first agencies Mixpanel chose as a Premier Partner,” said Dan McGaw, founder of McGaw.io. “Since we first started using Mixpanel, we’ve loved the level of insight it’s provided us and our clients, and it’s led to improvements that have made a huge difference at a commercial level. The capabilities they’re building out around data pipelines and expanding their integration pool is furthering this even more.”
Mixpanel’s mission is to increase the rate of innovation. Through Mixpanel’s analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. For more information, visit: www.mixpanel.com.
McGaw.io is a marketing technology and analytics agency that helps companies all over the world gain visibility into their customer journey and wrangle their marketing technology. Founded by Dan McGaw, one of the original growth hackers, McGaw.io specializes in technology integrations, clean analytics, and data-driven analysis to help companies prioritize limited resources, gain new customers, increase ROI, and accelerate growth. Learn more on our Partners page.