Over the years I have had a lot of experience working in and with analytics companies. Some folks know me from when I was the head of marketing at Kissmetrics, while others know me from being the badass who runs McGaw.io. Even after all this time and experience, I know I am not the smartest person ...
3 Things to watch out for when AB testing an AngularJS app
Creating A/B tests is a lot of fun, and the excitement is compounded by the value your company can get out of a successful testing program. Our team gets to work on a lot of A/B tests across multiple tools and multiple web stacks. Which means that we’ve seen a few cases where things can go ...
How to Zoom into your reports on Mixpanel
When you use a tool for years, you tend to get comfortable with it. You've been there, done that. So when a feature surprises you, a feature that has been there for a long time, you make sure others know about it. No matter how small it is. I work in Mixpanel for 1-2 hours a day. If I am deep ...
A Guide to Getting Started with A/B Testing
If your skills lie in creative marketing and knowing what it takes to draw in the leads, lure them down the funnel, convert them and keep them coming back, a term like A/B testing probably excites you about as much as a line of computer code. In other words, you see it as something for the website ...
How to Create a Lead Generating Content Marketing Strategy
Do you have a clear, repeatable strategy for converting readers into customers? Do you have a lead generating content strategy? I (Dan McGaw) built the marketing and analytics agency McGaw.io after learning content strategy and analytics from Neil Patel while working as the Head of Marketing at ...
Now Hiring, Sales Development Representative
McGaw, a marketing, analytics, and growth consulting company, is looking for a Sales Development Representative to help us grow. We help businesses achieve massive growth through conversion-centered design, improved websites, data-driven insights, digital marketing campaigns, and growth hacking. ...
Clash of the Funnel Analytics Titans: Kissmetrics vs Mixpanel
When two or three products have the lion’s share of the market, everybody has an opinion about which one is the best. Coke vs Pepsi, Google vs Apple … the list goes on. While Kissmetrics and Mixpanel won’t be the subject of passionate position-taking among the general population, product people ...
The one ROI tracking rule that rules them all
Tracking ROI for anything can be a hairy mess. I know it is supposed to be simple. All you have to understand is, how much money went into a project and how much money came back from the project, and there you go, you have your ROI percentage. Right, it's just that simple, lol. Well, it ...
This Non-CRM helped me make $246,000 from my personal network
As an entrepreneur, public speaker, and all around loud mouth, I meet a lot of folks, some of whom are important and some who are not. Many of these individuals are important to me personally, but not everyone is created equal when it comes to my business. Using a standard CRM, I can only treat ...
Mixpanel launches predict; what does this predict tool mean?
Well, this morning was rather interesting, lol. I see a post on VentureBeat saying that Mixpanel has launched a new Predict feature. Of course I go to Mixpanel to see this rad new feature, but it is nowhere to be found. I was bummed; WTF (where) is it? Soon after all this, I get an email from ...
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- Next Page »
