Quick Answer: Marketing attribution is the practice of assigning credit for a conversion to the marketing touchpoints that led to it. Multi-touch attribution splits that credit across every touchpoint in the path, and it is directional, not definitive: use it to optimize campaigns, not to report ...
UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples
If you’ve run a Google Ads campaign and worked with its tracking setup or reporting, you have probably heard of auto-tagging. It is an automated Google Ads feature that adds gclid (short for Google Click Identifier) parameters to final URLs. These parameters make it easy to send actionable and ...
McGaw.io and Mixpanel Announce Strategic Partnership to Improve Implementation and Integration
McGaw.io and Mixpanel are proud to announce the launch of their new strategic partnership to help companies get the clean, reliable customer data they need to make smarter business decisions and improve user experience. This partnership will help businesses better implement Mixpanel and integrate it ...
Building a Webinar Program: An Interview with Ginny Tonkin
I had the pleasure of interviewing Ginny Tonkin, Technology Partnerships Manager at Instapage. She sits at the intersection of marketing & business development. Previously, she worked at Edelman and GoErie, and she has a background in demand gen and performance marketing. She has nearly five ...
Building a Successful Martech Stack & Marketing Team: An Interview with Jeanne Hopkins
I recently sat down with Jeanne Hopkins, the Chief Marketing Officer at Lola.com. Jeanne leads the company’s marketing department and its customer success organization — building a metrics-based powerhouse to fuel demand and ensure a great Lola customer experience. Source She was ...
The State of Martech, an interview with Scott Brinker
I had the privilege of sitting down with Scott Brinker, the VP of platform ecosystem at HubSpot. In this role, Scott helps the company create more synergy with the rest of the marketing technology landscape. He’s also the man behind the Chief Marketing Technologist blog at chiefmartec.com. And, as ...
The McGaw.io Ultimate Marketing Technology Stack
Introduction You know it, I know it. There are just way too many marketing tools to choose from. With over 5000 marketing tools currently offered, how in the hell are you supposed to know which are worth your while, and which ones will waste your time? Choosing the right tools is made even ...
How I Used Telemarketing Service Upcall to Generate $6500 With a $450 Budget (In One Day)
In this blog post, I want to talk about how I generated a 1,300% ROI from a $425 spend using an outbound calling service: Upcall. Now, I used this service to drive subscriptions for my son’s baseball league, so this isn’t necessarily a B2B case study. But I think the lessons learned from this ...
7 Foundational Attributes of a Successful Campaign
Today, one of our project directors presented the initial results of a campaign that our firm worked hard on. Hot damn, I was impressed! But it seemed like our client missed how great it really was. This campaign had it all: tricky engineering tasks, a comprehensive analytics setup, martech ...
How to use UTMs when distributing your content marketing
So you’ve written an amazing piece of content. You’re ready to unleash it upon an unsuspecting world and start reaping the benefits of shares, tweets, likes and other social signals. But how can you be sure your marketing your content effectively? You know which channels work best, but how do you ...
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