Listen to this episode on Uncover the tech stack that’s driving the growth of Product School. They’re the global leader in product management training and secured $25 million in investment in 2021. Roland Smart, Chief Marketing Officer ...
Keep the Stack Simple with Casey Armstrong
Listen to this episode on In this episode, we deeply dive into the tech stack behind the success of ShipBob, a global shipping fulfillment solution for e-commerce, direct-to-consumer, and B2B brands. Casey Armstrong, Chief Marketing ...
Segment Functions: Use Cases for Integrating with Unsupported Systems
Segment is a powerful CDP with a variety of features. If you use a lot of tools, you’ll be delighted to find it has hundreds of platform integrations available right out of the box. It can integrate with popular solutions in your Martech stack like Google Analytics, Facebook Ads, Hubspot, ...
Segment Personas and Use Cases for Marketing: Increase Your ROI w/ Segment Platform
In the era of digital transformation, data is one of the most valuable assets that an organization can have. But what happens to all this information?Seagate Technology surveyed 1,500 business leaders and found two-thirds (68%) of their data end up unused. While companies have impressive data ...
Custom Marketo and Segment Integration: Steps, Considerations & Pitfalls
The argument for tech stacks is simple: take your inconsistent, all-in-one solutions, replace them with the absolute best tools for each function, and then stitch them together. That’s of course an oversimplification, but the general idea remains.If your martech stack is essentially just an amalgam ...
GTM vs. Segment, or GTM with Segment? How the Tools Compare, and the Best Way to Integrate Them
You need an easier way to add and manage tags across your web properties. So you look to the internet to find solutions. Through your search, you found the top two "contenders," GTM vs. Segment. But are these two really rivals? Or is it possible they can create a synergy within your MarTech ...
Consent Management Solution: Why and How We Implement It with Segment and GTM Combined
When the EU's General Data Protection Regulation (GDPR) was put into effect, web users from the EU gained a legal ability to maintain rights over their personal data for the first time. Awareness of privacy issues became mainstream at that point, too. In 2021, similar regulations took effect in the ...
Top Marketing Analytics Trends You Should Watch in 2022 and 2023
Marketing analytics trends of 2021 showed how the pandemic, data privacy regulations, and cookies fading changed: user engagements, customer expectations and identity resolution. In 2022 and 2023, these same factors and new trends will affect consumer behavior and expectations by a mile. They’ll ...
How to Build an A/B Testing Framework: Our VICE Framework Revealed (+ Free Template)
A/B testing is something you need to be doing right now—especially when small improvements of say 1% or 2% can produce impressive revenue improvements down the line. What Is A/B testing? Before we get into the specifics of an amazing A/B testing framework, let’s just take a step back and ensure we ...
Bard Analytics + McGaw.io = Customer Data Excellence
From the beginning, McGaw.io’s mission has been to help our clients realize their customer data is their most valuable asset. We’ve always found new ways to deliver measurable results through custom data tracking, marketing infrastructure, marketing automation, personalization, or full customer ...
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