US companies, on average, spend between 10-14 percent of annual revenues on marketing. It's the table stakes paid to compete in a market. And this year, 26 percent of marketing spend will not be for ad buys or branding, but marketing software instead. There are multiple reasons. MarTech is ...
HubSpot vs. Salesforce – CRM Comparison
When you think of customer relationship management (CRM) software, Salesforce is likely to pop in your head. The San Francisco-based software giant is synonymous with CRM, just as Kleenex is for facial tissues. That's for a good reason; Salesforce has dominated the industry since popularizing the ...
How You Can Use Lead Scoring to Explode Sales and Automate Every Stage of the Customer Lifecycle
Employing a lead scoring model is revolutionary by itself. You’re doing something that once required extensive human attention, but now you’re automating it. This adds massive value. And you’re building a system with a set of rules instead of relying on "well-I-reckon" gut calls. Again, the value ...
Google Is Killing Third-Party Cookies: What Does It Mean?
Be honest. Did you roll your eyes a bit before clicking through to read this article? A little part of you probably thought it was clickbait. Just another website sensationalizing things for clicks? Or did your heart sink a little? Here we go again with the next Mobilegeddon. Well, there could ...
Marketing Attribution – Multi-Touch ROAS Models Explained, Tools Reviewed, Dilemmas Answered
Quick Links What Exactly Is Marketing Attribution Who Needs Marketing Attribution and Why Key Terms to Understand for Marketing Attribution Multi-Touch Attribution, Touchpoints, Conversion Values What Are Lookback Windows? What are Look-Forward Windows? How Do UTM ...
Grab Your Crayons, This Is Going To Be Amazing!
As we all wrestle with our new normal, we thought it might be nice to take a break. So, we made an Amazing Coloring Book! There's coloring, there's a puzzle, there's a paper airplane (sorry in advance if you get nailed in the face with it), but more importantly, it may give you that much ...
It’s No Effin Joke: This is The Hardest I’ve Ever Worked
When I started working at McGaw.io in July, I joined with an ambitious mission to take my career to the next level. As a long time practitioner, I was looking for the chance to flex my leadership skills, work with top brands and enjoy the benefits of a better work-life balance with a remote role. In ...
UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples
If you’ve run a Google Ads campaign and worked with its tracking setup or reporting, you have probably heard of auto-tagging. It is an automated Google Ads feature that adds gclid (short for Google Click Identifier) parameters to final URLs. These parameters make it easy to send actionable and ...
McGaw.io and Mixpanel Announce Strategic Partnership to Improve Implementation and Integration
McGaw.io and Mixpanel are proud to announce the launch of their new strategic partnership to help companies get the clean, reliable customer data they need to make smarter business decisions and improve user experience. This partnership will help businesses better implement Mixpanel and integrate it ...
Building a Webinar Program: An Interview with Ginny Tonkin
I had the pleasure of interviewing Ginny Tonkin, Technology Partnerships Manager at Instapage. She sits at the intersection of marketing & business development. Previously, she worked at Edelman and GoErie, and she has a background in demand gen and performance marketing. She has nearly five ...
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