Listen to this episode on Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG). So, what is PLG, and how can B2B companies ...
DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle
Listen to this episode on The right data analysis tools can significantly increase decision-making agility and accessibility for all business stakeholders. Centralizing sales channel data is crucial for a seamless omnichannel experience. By ...
Drive DTC Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner
Listen to this episode on Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It's not about abandoning data or experimentation; instead, it's about finding a ...
Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Nguyen
Listen to this episode on The B2B SaaS landscape is constantly shifting, and it's crucial to have a comprehensive strategy in place. When everyone is cutting tech costs, you need a new way to appeal to buyers. One approach that has proven to ...
How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell
Listen to this episode on Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t ...
Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens
Listen to this episode on Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Misalignment can spell disaster for marketing campaigns, and a bold and ...
Drive B2B Revenue by Maximizing Brand Exposure and Touchpoint Value with Juliette Kopecky
Listen to this episode on LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each ...
Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim
Listen to this episode on In the world of SaaS, the product-led growth (PLG) strategy has become the go-to approach for many companies. However, there is no one-size-fits-all strategy. In this episode, Ronen Sheltelboim, VP of Marketing ...
Mastering B2B Engagement: Hyper-Personalization and Multithreading with Mariana Cogan
Listen to this episode on One of the main goals of a Chief Marketing Officer (CMO) is to build a pipeline that effectively converts into revenue. To accomplish this, they must craft highly personalized experiences for potential customers ...
FanDuel’s Playbook for Scaling Real-Time Personalization with Mario D’Agostino
In today's digital landscape, personalized user experiences are desirable and necessary. FanDuel is the biggest online real money gaming company and the leading sports booking app in the US. Mario D'Agostino, VP of Product and Product Analytics at FanDuel, is a seasoned veteran in the ...
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