Listen to this episode on Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t ...
Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens
Listen to this episode on Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Misalignment can spell disaster for marketing campaigns, and a bold and ...
Drive B2B Revenue by Maximizing Brand Exposure and Touchpoint Value with Juliette Kopecky
Listen to this episode on LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each ...
Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim
Listen to this episode on In the world of SaaS, the product-led growth (PLG) strategy has become the go-to approach for many companies. However, there is no one-size-fits-all strategy. In this episode, Ronen Sheltelboim, VP of Marketing ...
Mastering B2B Engagement: Hyper-Personalization and Multithreading with Mariana Cogan
Listen to this episode on One of the main goals of a Chief Marketing Officer (CMO) is to build a pipeline that effectively converts into revenue. To accomplish this, they must craft highly personalized experiences for potential customers while ensuring their content is ...
FanDuel’s Playbook for Scaling Real-Time Personalization with Mario D’Agostino
In today's digital landscape, personalized user experiences are desirable and necessary. FanDuel is the biggest online real money gaming company and the leading sports booking app in the US. Mario D'Agostino, VP of Product and Product Analytics at FanDuel, is a seasoned veteran in the ...
RevOps: A Genuine Force or Rebranded SalesOps?
Listen to this episode on RevOps has been getting a lot of hype recently. The 2023 LinkedIn Jobs on the Rise Report, even called RevOps, is the fastest-growing career opportunity in the US. But what’s with the traction for a seemingly unexplored and mysterious role? Is it ...
GA4 Alternatives for 2026: 10 Best Analytics Tools Compared
The best GA4 alternatives fall into three categories. For product analytics, use Mixpanel or Amplitude. For enterprise, Adobe Analytics. For privacy-first web analytics, Matomo, Plausible, or Fathom Analytics. Heap (now Heap by Contentsquare), Kissmetrics, PostHog, and Umami round out the options ...
How to Build Your Marketing Stack with Jon Miller and Adam Grecco
Listen to this episode on 2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam ...
Marketing Stack Trends for 2023: Win Big & Boost Revenue (Even in Turbulent Times)
The craziness of 2020 led to a massive COVID-19 bubble in the proceeding years. In 2022, the stock market took a slide, inflation went up. And we're in a recession, but not really in a recession. The bottom line is budgets are getting cut, and marketers need to channel their inner minimalist and ...
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