Save yourself time, money, and frustration with our step-by-step guide to Segment—the best way to implement your analytics tools.
When it comes to building and growing a business, your marketing stack plays a key role. But with so many options for analytics, sales, and marketing tools, it can be a massive headache to get all of the tools you want to play nicely with your website, and with each other.
Segment is the Rosetta stone of APIs. It can communicate with all of the tools you use to track and analyze your data. This allows you to better understand and control all of your analytics, sales, and marketing tools—with significantly less upkeep, maintenance, and dev hours.
In this webinar, Dan McGaw will walk you through the steps you need to take in order to successfully implement your own Martech stack, starting with Segment.
- The essentials of implementing Segment and improving your stack buildout
- How to implement Segment correctly and avoid common pitfalls
- How to deal with corrupt data (and avoid it entirely)
- How to create a proper spec (templates included)
- How to audit your implementation
Presented by Dan McGaw, CEO of UTM.io and McGaw.io
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of UTM.io and McGaw.io, an analytics and growth consultancy that helps product and marketing teams get data-driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.