Lead Generation Case Study
Forks Over Knives was a blossoming media brand with great traffic and exposure through its documentary. They wanted to leverage that traffic to grow their email list, reach, and revenues. We created dynamic email captures for the top and bottom of article pages and rolled out pop-ups and hello bars that pushed visitors to landing pages for additional email captures. We were able to grow the Forks Over Knives email list by hundreds of thousands of emails, a 180% increase.