Carolina Designs Realty is a vacation rental company located in the Outer Banks of North Carolina. They wanted to implement advanced analytics and more sophisticated marketing automation to improve their revenue. The first campaign increased conversions by 189% compared to the standard funnel, and all campaigns created a 500% increase in leads.
Real Thread initially approached us because they wanted to increase net new customers. Looking at their business, we realized they didn’t need to spend more to expand; they just needed to take advantage of what they already had – which was lots of leads. We implemented a marketing automation tool that allowed communication among tools and had better reporting.
After our initial audit for Wilson Golf Group, we determined that overall the analytics structure for Oakglengolf.com needed to be rebuilt to include data for all steps of the funnel for booking tee times. We did this through the implementation of Google Tag Manager on the site and third party booking applications. More data than ever is now flowing into Oak Glen’s Google Analytics.
Forks Over Knives was a blossoming media brand with great traffic and exposure through its documentary. They wanted to leverage that traffic to grow their email list, reach, and revenues. We created dynamic email captures for the top and bottom of article pages and rolled out pop-ups and hello bars that pushed visitors to landing pages for additional email captures. We were able to grow the Forks Over Knives email list by hundreds of thousands of emails, a 180% increase.