Using the stack to improve business metrics
Real Thread is a custom t-shirt printer that uses the softest inks to ensure everyone loves wearing their shirts. They print for fashion lines, startups, and all sorts of other businesses.
They initially approached us because they wanted to increase net new customers. Looking at their business, we realized they didn’t need to spend more to expand reach; they just needed to take advantage of what they already had – which was lots of leads.
Their original technology stack had no communication between their marketing and sales tools. We implemented a marketing automation tool that allowed communication among tools and had better reporting.
Marketing technology the McGaw.io way
- Built a new marketing technology stack that enabled each tool to collect and send information to other tools.
- Implemented better lead scoring to turn hundreds of leads per month into marketing qualified leads (MQL).
- Created personalized nurture journeys for different buyer personas.
- Improved reporting to give marketing and leadership teams more data about what the sales team is doing.