Bitfountain is the best in iOS and Swift training online. Their scrappy four-person team scaled from almost nothing to over $2 million is just two years. Still, like many companies, their growth began to slow as they really started to scale up. Additionally, the small team at Bitfountain simply didn’t have time to figure out exactly what was working and what wasn’t.
That’s where McGaw.io came in, a digital marketing and analytics agency. In this short case study, you’ll see our data-driven strategy and how it helped to propel Bitfountain forward.
The strategy was simple:
- Audit and properly implement a solid Mixpanel analytic spec.
- Test and optimize the current on-boarding process and funnel using Optimizely.
- Determine the most effective marketing channels—and pour gas on them.
- Maximize sales of existing content through affiliates.
- Increase mailing list using Mailmunch and special content offers.
By focusing on data, McGaw.io was able to optimize what was already there and figure out what work needed to be done. During the three months we worked with Bitfountain, we were able to determine everything from their most effective marketing channels to significant problems with their software vendors that would prevent them from scaling any further.
By working on a retainer instead of off of a set of deliverables, it was much easier to address the problems that no one saw coming.
So what are the results of this nimble, data-driven approach? By following the numbers, we increased sign up conversions by 280%—hitting a daily high 17% conversion rate from homepage to purchase.
You can see even more numbers and benefits inside the document.
This case study shows you the impact that data-driven decisions can have for your company. If you want to learn more about what McGaw.io can do for you, this case study is a great place to start.