CDP Selection Guide: How to Avoid the Expensive Mistakes Selecting a CDP is a high-stakes call. It affects your entire stack, your team’s workflow, and the quality of every decision you make. The wrong choice slows marketing down, burns budget, and forces you into manual workarounds. The right one ...
How to Build a Single Customer View That Stops Marketing Waste
Executive Summary - What You’ll Learn Why fractured customer data kills ROI and personalisation. What a “golden record” or single customer view actually is, and how it fixes wasted spend. The tradeoffs between deterministic and probabilistic identity resolution. How to ...
From Warehouse to Action: What Is Reverse ETL and Why It Matters
Your warehouse holds some of the most valuable customer data in your business. But for many companies, it only supports reporting. Sometimes it becomes a storage layer where important information sits unused. If you invest six figures in a warehouse, it shouldn’t be a cost center. It should ...
Enhanced Cross-Channel Engagement Strategy with Segment, Braze, & Amplitude
Learn how to orchestrate customer engagement across Twilio Segment, Braze, and Amplitude—focusing on what to do in each platform and why. Built for marketers and product teams already using these tools, this guide outlines best practices for audience building, assigning platform ownership, ...
A CMO’s Guide to Fixing Martech Stack Bloat—Permanently
Stacks don’t get bloated because marketers are careless. They get bloated because someone’s trying to solve the problem right in front of them. Need to launch faster? Add a tool. Need to track something new? Add a platform. Trying to keep up with growth? Plug in another solution. Each new tool ...
Segment vs. Hightouch: Choosing the Right Customer Data Platform
The modern marketing and data landscape is complex. Collecting customer data is one thing, but effectively activating it across your tools to drive personalized experiences and measurable results is the real challenge. Two major players dominate the conversation around customer data infrastructure ...
Marketing Operations Overview + How to Hire The Best Marketing Ops Team
Quick Links What Is Marketing Operations? Need A Dedicated Marketing Ops Pro? Marketing Operations Role Marketing Operations Managers Areas Of Expertise Sample Profiles Salary Expectations The Marketing Operations Role How To Hire Hiring & Training Find Great ...
Composable CDPs — Hype vs. Reality: Insights for Marketers
Businesses can no longer afford to let valuable insights languish in silos. Customer Data Platforms (CDPs) promise to unlock the power of this data. However, the rise of "composable CDPs" has created a maze of options. Our guide cuts through the hype, revealing how integrating your data warehouse ...
How Tech Debt and Ballooning Labor Costs Get Created by Skipping a CDP
Let’s talk about one of the biggest traps businesses fall into when upgrading their MarTech stack: diving headfirst into shiny new tools without fixing the messy data pipes underneath. This rush to implement leads to inefficiencies, tech debt, and labor costs that balloon over time. But there’s a ...
How Apple’s Intelligent Tracking Protection (ITP) Changed Marketing Data Tracking and Analytics
In a previous blog post, I covered what the end of third-party cookies means for marketers. A lot changed since I first wrote about Apple’s Intelligent Tracking Protection (ITP). Over the past year, ITP has become even more disruptive, significantly altering how user behavior is tracked ...
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