Segment Implementation Partner
The Most Experienced Segment Implementation Partner
Segment is the backbone of a modern marketing stack. As the first Segment Solution Partner and a Gold Certified Partner with 100+ implementations, we handle the complexity so your team gets clean data flowing to every tool, fast.
Gold Certified Segment Partner since 2015 · 100+ implementations
Trusted for Segment implementations by
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Is a Segment Implementation Right for You?
If any of these describe your situation, centralizing your data with Segment will pay for itself quickly.
Five or More MarTech Tools
You're managing multiple platforms that each need customer data but don't share it with each other.
Scattered Customer Data
Your customer data lives in a dozen places and no one has a single source of truth for the customer journey.
Developer Bottleneck
Your engineering team is stretched thin maintaining one-off integrations instead of building product.
Real-Time Data Activation
You want to activate behavioral data across channels in real time for personalization and lifecycle campaigns.
Unified Customer Profiles
You need identity resolution and a single customer view across devices, sessions, and channels.
Data Backbone for Web & Mobile
You're building a scalable data infrastructure that needs to support web apps, mobile, and server-side sources.
What We Deliver
End-to-End Segment Implementation
From strategy through launch and beyond, we handle every layer of your Segment implementation so your team gets value fast.
Strategy & Tracking Plan
We build your personalized tracking taxonomy from scratch, mapping every business event and user property to ensure complete visibility into the customer journey.
Source & Destination Configuration
We connect all your data sources and configure every destination — from analytics platforms and marketing automation to your data warehouse. One pipeline, every tool.
Identity Resolution & Profiles
We implement Segment's identity graph to unify customer profiles across devices, sessions, and channels into a single customer view your whole team can act on.
Protocols & Data Governance
We set up Segment Protocols to enforce your tracking plan at the source, catching data quality issues before they pollute downstream tools. Clean data from day one.
Audiences & Activation
We configure Segment Audiences to build real-time customer segments and activate them across your marketing stack for personalized campaigns that convert.
Custom Functions & Transformations
For tools Segment doesn't natively support, we build custom functions and data transformations so no data gets left behind. Your stack works as one system.
How We Work
From Strategy to Clean Data in Weeks
We follow a proven methodology refined over 100+ Segment implementations. You get a working data pipeline, not a six-month consulting engagement.
Discovery & Strategy
We audit your current stack, map your data flows, and design a Segment architecture tailored to your business goals and existing tools.
Implementation
Our team implements Segment sources, configures destinations, sets up Protocols, and handles all the hands-on technical work so your dev team doesn't have to.
QA & Validation
We verify data flows end-to-end, ensuring every event fires correctly and every destination receives clean, accurate data before go-live.
Knowledge Transfer
You get extensive documentation with JavaScript examples, real code snippets, and hands-on training so your team can own and evolve the system.
Full Knowledge Transfer
Every event, property, and instance documented with real code snippets your team can reference.
You Own the Keys
We Don't Just Implement. We Transfer the Blueprint
Every Segment implementation comes with a complete knowledge transfer. Your team gets the documentation, the training, and the confidence to manage the system long after our engagement ends.
- Comprehensive documentation of every event, property, and data flow
- JavaScript examples and real code snippets for your dev team
- Hands-on training sessions for marketing and engineering
- Documented architecture so new team members ramp up fast
What Our Clients Say
Segment Teams Trust McGaw
From rapid deployments to enterprise-wide rollouts, here's what data and marketing leaders say about our Segment implementations.
I really appreciated the thorough and quick communication with the McGaw team when setting up our Segment Personas instance. They did an excellent job understanding our needs, outlining our work, following up, and suggesting ideal solutions for our use cases.
Our company needed to spin up Segment quickly and extract value from our CDP investment. McGaw was quick to the jump, got us spun up, and trained up quickly.
McGaw makes me feel so much more comfortable with using Segment.
I appreciate all the great work you've done. We've done a lot in the past couple of years and it's a testament to the good work you've done. Everything's been set up nicely.
Working with McGaw was great, they are very on top of stuff. They checked in with us often, which was helpful to keep the project moving. McGaw went above and beyond with documentation and answering questions.
McGaw is great, and I appreciate all the work they do for ByHeart.
Ready to Get Segment Working for You?
Whether you're starting from scratch or rescuing a stalled implementation, our team has done this 100+ times. Let's talk about what Segment can do for your business.
