Retention & Lifecycle Marketing
Stop Losing the Customers You Already Won
You're spending thousands to acquire each customer, then watching too many of them quietly disappear. No onboarding sequence. No re-engagement triggers. No systematic way to grow lifetime value. We build the lifecycle programs that keep customers engaged, spending, and loyal. So your growth compounds instead of stalling.
Trusted by marketing leaders at
What We Build
Lifecycle Programs That Drive Revenue at Every Stage
From the moment a customer converts to long after their last purchase, we design and automate the touchpoints that maximize lifetime value and minimize churn.
Onboarding & Activation Sequences
The first 30 days determine whether a customer stays or churns. We design the critical first-touch experiences that move new customers from signup to value fast, driving early engagement and building the habits that create long-term retention.
Upsell & Cross-Sell Automation
Intelligent, behavior-driven product recommendations and expansion offers delivered at the right moment. We build the automation that grows average order value and expands account revenue without annoying your customers.
Churn Prediction & Win-Back Campaigns
We implement predictive models that flag at-risk customers before they leave, and design win-back sequences that bring lapsed customers back with the right offer at the right time. Stop reacting to churn, start preventing it.
Email & SMS Lifecycle Programs
Multi-channel lifecycle journeys built on real behavioral data, not batch-and-blast. We design, implement, and optimize the email and SMS programs that drive engagement, retention, and repeat purchases across platforms like Braze, Customer.io, and Klaviyo.
Customer Segmentation & Scoring
RFM analysis, behavioral scoring, and value-based segmentation that powers every lifecycle program. We build the data foundation that lets you treat your best customers differently from your at-risk ones, and tailor every touchpoint accordingly.
Post-Purchase Nurture Flows
The sale isn't the finish line, it's the starting point. We build post-purchase sequences that drive reviews, referrals, repeat purchases, and long-term brand loyalty. Turn one-time buyers into your most valuable customers.
How We Work
From Customer Data to Lifecycle Revenue
We follow a proven approach that starts with your data, identifies the biggest opportunities, and builds lifecycle programs that deliver measurable results.
Lifecycle Audit
We map every customer touchpoint, analyze your retention data, and identify exactly where customers are dropping off, disengaging, or missing opportunities to expand.
Segmentation & Strategy
Using your customer data, we define behavioral segments, map ideal lifecycle journeys, and build a prioritized strategy focused on the programs with the highest revenue impact.
Build & Automate
Our team implements the campaigns, integrations, and automation workflows across your marketing stack — HubSpot, Braze, Customer.io, Klaviyo, or whatever tools fit your needs.
Measure & Optimize
We track LTV, churn rate, engagement, and revenue impact for every lifecycle program. Then we iterate — testing timing, offers, and segments to keep performance climbing.
Growth Systems Assessment
A structured diagnostic that pinpoints your highest-impact lifecycle marketing opportunities.
Start Here
Find Your Biggest Lifecycle Growth Opportunities
Most teams know retention matters but don't know where to start. Our Growth Systems Assessment gives you a clear, prioritized roadmap — identifying exactly which lifecycle programs will deliver the most revenue impact for your specific business.
- Identify the lifecycle stages where you're losing the most revenue
- Prioritize quick wins vs. long-term strategic programs
- Get a leadership-ready roadmap with clear ROI projections
- Understand which tools and integrations you need to succeed
Ready to Turn Customers Into Lifelong Revenue?
You've already done the hard work of acquiring customers. Let's make sure you keep them, and grow the value of every relationship. Talk to our team about building lifecycle programs that deliver measurable increases in retention and lifetime value.
